One rumour doing the rounds at the moment is that Williams may end up with title sponsorship from Qtel, the Qatar national telecommunications company. This makes a great deal of sense. The Qtel Group is a fixed and mobile telecommunications operator, operating in Qatar, Indonesia, Kuwait and Iraq. It has a customer base of 82 million and is present in 17 countries. Its stated aim is to be a global player by 2020 and it is busy growing its assets in the emerging markets of Asia, the Middle East and Africa. It is developing a broadband network called wi-tribe.
A key focus area in its strategy is a scheme called mHealth, which uses advanced mobile technology to provide medical updates and alerts for individuals and organizations. This is similar in many respects to some of the work that is being done by McLaren Applied Technology, based on its experience gained in F1. Williams could be very helpful in this respect.
As it grows Qtel is becoming more and more involved in sponsorships, notably last year with the 12th Arab Games.
To make it even better, the company has a logo in blue and white, which would fit in very nicely with Williams’s usual livery.