Formula One has hired Michael Payne, as part of its restructuring in preparation for the eventual departure of 81-year-old Bernie Ecclestone. Payne will work as the sport’s “chief marketing consultant”, while German Christian Vogt has been appointed marketing director, in essence running the old Allsport Management company, which was previously run by Patrick McNally. Vogt has previously managed broadcasting rights in soccer for FIFA, UEFA and the IAAF.
Payne has spent the last eight years running his own Monaco-based sports media company, offering consulting to governments, media groups and corprorations, with one of his clients between 2004 and 2008 being Ecclestone. Prior to that he was marketing director of the International Olympic Committee from 1988 to 2004, having joined the organisation from ISL Marketing back in 1983. Before that he worked for a marketing agency called West Nally, which had some peripheral involvements in motor racing.
Vogt and Payne replace David Campbell.