The McLaren dream

Bruce McLaren Motor Racing Limited was formally incorporated by Bruce McLaren and Teddy Mayer on September 2 1963. The two men rented a shed, with an earth floor, in Wellington Crescent, New Malden. It was anything but glamorous. The team’s first two mechanics: Tyler Alexander (a pal of Mayer’s) and Walter Willmott (a pal of McLaren’s) began work on a substantial rebuild for the ex-Mecom Racing Team Zerez Special sports car, which McLaren had purchased in the United States. This had started out life as a 1961 Cooper T53 Formula 1 car and had been converted into a sports car spec by Mecom in 1962. It was raced successfully by Roger Penske before being sold to McLaren. The team modified the space frame and stuck in a large Oldsmobile V8, which was rather bigger than the Coventry Climax for which it had been designed.

Not long afterwards Mayer found a proper workshop for McLaren and, in the early part of 1964, the operation moved to Feltham, where the original Zerez design was rethought and a new car was developed. This would become known as the McLaren M1A and because McLaren did not have the capacity to manufacture large numbers of cars, the design was licenced to Elva in Rye, which had at that point just been taken over by Peter Agg’s Lambretta Trojan Group. Around 200 McLaren-Elvas would be built in the years that followed.

At the time McLaren was still racing for the Cooper factory Formula 1 team and so kept his own team at a relatively low profile. However the US tyre giant Firestone had new management and was keen to make a bigger international impression and so commissioned McLaren to build them an F1 test car. The McLaren team thus moved to a much bigger factory in an industrial estate in Poyle. It is easy to find. If you go west down the main northern runway at Heathrow Airport, it is the first place that the planes pass over. At the time McLaren felt that the Coopers were becoming less competitive and had ambitions to run his own F1 team and so the Firestone commission was very useful. Early in 1965 he recruited a bright young aerospace engineer who had previously worked at the National Gas Turbine Establishment at Farnborough, Robin Herd. McLaren wanted new ideas and felt that aerospace was the place to find them.

By September Herd had built a car called the M2A. The car featured sections of a material called Mallite – light wood sandwiched between two sheets of aluminium. The car was fitted with the same Oldsmobile engines as the M1A. While the Firestone testing pushed ahead, Herd and another new recruit, fellow aerospace engineer Gordon Coppuck, began work on a full F1 version of the car, which would meet the new 1966 3-litre Formula 1 World Championship rules. The car initially featured a downsized 4.2-litre Ford V8 IndyCar engine. McLaren announced that he was leaving Cooper to start his own team and appeared with the new car for the Monaco GP. The team then fitted the car with a Serenissima V8, which enabled McLaren finished sixth at the 1966 British GP, scoring the team’s first point. The team also ran a pair of M1Bs in the new CanAm Series for Bruce and Chris Amon and in the British sports car series.

For 1967 it was decided to try out the BRM V12 engine, but this was delayed and so some of the races were run with Formula 2 BRM V8s. The best result was fourth at Monaco. That year, however, armed with the Chevrolet-powered M6A, Bruce and Denny Hulme dominated CanAm, winning five of the sixth races and finishing 1-2 in the championship. Denny won the World Championship that year with Brabham but decided to leave the team at the end of the year to join McLaren, expanding the F1 team to two cars, with a new M7A from Herd and his team and Cosworth V8 engines. The result was a competitive challenge and Bruce won the Race of Champions and Denny the International Trophy. At the Belgian GP, however, McLaren won the team’s victory. Hulme followed up with wins in Italy and Canada and McLaren finished second in the Constructors’ World Championship. And in CanAm the domination continued with four wins in six races and another championship 1-2 for Denny and Bruce. The team continued to grow but in June 1970 McLaren was killed testing a CanAm car at Goodwood, Mayer took over the running of the operation and by 1974 Emerson Fittipaldi was able to win the team its first Formula 1 World Championship. James Hunt would win a second in 1976, while over in the United States McLaren continued competing in CanAm until the end of 1972, by which time McLarens had begun appearing in the Formula 5000 championship and in IndyCar racing. The cars won the Indy 500 three times between 1972 and 1976.

Towards the end of the 1970s, however, there was pressure for better results from sponsor Marlboro and in 1980 a merger was organised with Ron Dennis’s Marlboro-sponsored Formula 2 team – Project 4 Racing. The result was McLaren International, and with John Barnard designing the ground-breaking MP4-1 and a deal was struck to use Porsche-designed TAG turbo engines. The result was consecutive World Championships in 1984, 1985 and 1986 for drivers Niki Lauda and Alain Prost and then, after a switch to Honda power in 1988, four consecutive titles in 1988-1989-1990 and 1991 for Prost and Ayrton Senna.

The company’s first road car – The McLaren F1 – was unveiled in May 1992 at the Sporting Club in Monaco. The car is still regarded as one of the greatest ever supercars. It has been followed by a series of other McLaren-built road cars, most recently the 12C and 12C Spider and the new McLaren P1TM.

In 1995 McLaren won the Le Mans 24 Hours on its first attempt with an F1 driven by Yannick Dalmas, JJ Lehto and Masanori Sekiya. Mika Hakkinen would add two more Drivers’ titles for McLaren in 1998 and 1999, the team by then using Mercedes engines. The team has won a total of eighth Constructors’ Championships in F1 in addition the the Drivers’ crowns.

The organisation has continued to expand to encompass McLaren Electronic Systems, which supplies technologies to every team in F1, NASCAR and Indycar, and McLaren Applied Technologies, which applies McLaren expertise to a wide range of industries from elite sport and healthcare to energy and product design. And there are plans for even more ambitious growth in the future.

“McLaren started as the dream of one man, and it’s since grown to encompass the hopes and dreams of more than 2000 men and women, who work as tirelessly as Bruce McLaren himself once did to ensure that everything we do reflects well when compared with everything we’ve ever achieved,” says Ron Dennis. “Our 50th anniversary provides an opportunity for every single McLaren employee to realise that he or she is an utterly crucial part of an organisation with a history and a culture that really mean something. Call it McLaren’s DNA, if you like. Call it McLaren’s brand continuity, if you prefer. Call it McLaren’s corporate culture, if you will. Call it McLaren’s undiminished hunger to win in everything we do, and you’d probably be getting closest to what I mean, what I think, and what I feel.”

62 thoughts on “The McLaren dream

  1. Thanks for that Joe, an interesting read. I’ve always felt that after the merger, the team’s DNA owed more to Project 4 than Bruce’s team – that Dennis took the name, the heritage and the racing licence and added them on to his own operation. Would you say that was a fair assessment?

  2. What are your thoughts Joe about Max Mosley’s ‘witchhunt’ against McLaren/Ron Dennis following a rogue employee being caught with Ferrari data. I understand that as an employee of McLaren that McLaren are in a way ultimately responsible however the 100,000,000 (pounds,dollars,euros?) fine handed out was ridiculous. I have always perceived that Max was acting on a personal crusade against Ron albeit carried out under the auspices of the FIA.

      1. I am waiting for that day with baited breath. Nigel Stepney did say one day it will all come out. I hope it is sooner rather than later!

      2. All seems very dodgy to me.

        Not asking for any actual details because but just curious do you know the full truth Joe? And what is the reason why it’s never come out anywhere?

      3. Am I going to live long enough to find out? I’m 67!

        So whoever need to die first before the truth comes out please get on with it!…… (from an entirely selfish point of view, not that I wish anyone any harm)

      4. Managed to google/find a Daily Telegraph article dated 12-12-2009 written by Mosley himself and being the clever and smooth operator that he is it is very convincing regarding McLarens culpability. However I am convinced that there was a personal angle to this between Mosley and Ron Dennis. I could never fathom out why Flavio Briatore’s run Renault team got off Scot free despite being in possession of McLaren data.

  3. Mclaren is an inspiration as we know it today. It is the UK’s equivalent to Ferrari. Like every company they have their frustrations but it is certainly ran with a long term view and with that in mind you would certainly say that it will be in F1 in ten years. That I feel is the biggest compliment as it is as a business and an organisation that is extremely well ran.

  4. Hi Joe:

    Just to be correct, the F1 Cooper was converted into a sports car by Roy Gane & Harry Tidmarsh on behalf of Roger Penske. Penske was successful with the car, which was subsequently sold to Mecom. Penske contnued to drive the car for Mecom before the car was sold on.

  5. Well, thank you Joe. I never knew that this team had links with the area I spent most of my life – Feltham and surrounds. You learn something new everyday.

  6. Nice bit of history, thank you!

    I have a lot of time for Ron Dennis, he may not be everyone’s cup of tea, but he’s very straight and you always know what he is thinking/feeling about a subject.

    1. At a time where a lot of manufacturing sector companies are not doing too well, that McLaren now employ 2,000 people and are expanding into Sports cars says it all. JCB also comes into mind for similar engineering excellence. Recognition would be deserved.

  7. I remember going to the TT in ’64, and that people seemed almost shocked that “the americans were coming” and could challenge european sophistication. Bruce’s ex Zerex special was one of (I think) three prototypes with big american engines that year, but it was the second year of the Cobras, and they won the GT category. The following year, Colin Chapman had “caught up” with the Lotus 30, but it was 64 that I think of as the year that the big change happened.

    We can only speculate as to what would have happened if Bruce had lived….

    Great article, as ever, Joe!

  8. Love your blog, Joe. The car was actually named the Zerex Special after the automotive fluids brand that funded it.

  9. Great summary, thank you Joe.

    It’s sad that this year Maclaren aren’t doing too well on the track, even while their road cars continue to impress. They also had the best stand at the Geneva Motor show this year (arguably, those the Lamo stand was also excellent)

    I’ve always wondered if Ron Dennis ran a manufacturing business school for British entrepreneurs what kind of astonishing high-end businesses we’d have today. I have a huge amount of respect for Maclaren, but it is very much ‘the house that Ron built’.

  10. I’ve always found it amazing that Ron Dennis was the team principal of a race-winning Formula Two team aged only 23. It was a very canny move by Dennis to race under the McLaren name, but I can’t help but feel he inadvertently placed his own considerable success in the shade.

    1. I’m not sure Ron Racing or Dennis GP has quite the same ring to it, but then again we’ll never know I guess 😉

  11. Great history article. I have a quick question. I have read elsewhere that the M in MP4-1 stands for Marlboro and not McLaren, so the chassis naming never really was meant to commemorate the man himself even though today people regard it as such. I think that is very fascinating stuff and wondered if that is true? and more importantly for my curiosity are there other interesting chassis denominations you are aware of off the top of your head? Thank you as always for a great read to start the day (here in the US).

    1. Correct me if I’m wrong, but from what I understand, the M did stand for Marlboro, but since the demise of tobacco advertising, McLaren has changed the designation of the “M” to “McLaren”, as in “McLaren Project Four dash yadda yadda.”

  12. Never knew it started in New Malden. Will have a look round at the weekend to see what remains. Cooper garage in Surbiton is still a cop shop but sadly the other workshop just up the road was knocked down and turned into flats.

  13. It’s just such a shame they’re so dull. Like the guy you knew at school who worked his socks off and did well but was entirely devoid of any passion.

    Perhaps it’s because they rarely make silly human mistakes that helps them seem so mechanical.

    I know you’ll say I don’t know what I’m on about because I’ve never met any of the people but to me they all just seem so clinical.

    1. They are some of the most passionate people you will ever meet. Don’t make the mistake that some make that the place lacks passion. Far from it.

      1. I can second that. And I’ve met quite a few people who work for Mclaren.

        In fact I still regularly see and talk to one guy who used to to work for Mclaren. Very odd character, not at all clinical.

        He occasionally comments on Joe’s blogs 😉

    2. I have both family and friends who work at McLaren both in the F1 side and the applied technologies side.

      Ron is a very, very obsessive character and that has rubbed off on the ‘feel’ of the whole established business – it is a bit clinical, but the idea that they are just data driven drones in nonsense. They absolutely love racing and they just all seem to like their high tech, aerospace, sci-fi atmosphere. They don’t put up the slightly uncomfortable clubbing, young and trendy front that Red Bull have to (can you imagine how trendy that club is with newey and Marko stood there?).

      I’ve met Ron twice, very briefly, I don’t claim to know him in the slightest but he came across as utterly passionate about his organization and its successes. The people I know at mclaren basically say the same thing – he’s not always the easiest person to like but he inspires everyone.

  14. According to unanimous reports, while the 1966 McLaren M2B with the Ford 4-cam Indy V-8 was not competitive, it was crowd-pleasingly loud!

    1. It’s good fun to drive it as well in Grand Prix Legends, with the community driven mods that include the ’65 – ’69 seasons, stretching into other areas such as GT, F2, etc. I can particularly remember driving the white with black stripe M2B!

      Also, what Robin Herd says on Wikipedia about the M2B has particular relevance for this year’s McLaren!

  15. Is there actually a key to the McLaren numbering system, or is it two dart boards, one with letters A, B, C, M and P and the other with numbers?

    I had thought MP4 stood for McLaren Project 4, but it appears not.

  16. When Mclaren were at the top of their game Ron was the man, he really knew how to bang the Mclaren drum, get all the right sponsors and the right drivers at the right time. Ron Dennis was the right man in those times of success. As Peter A Forbes commented Ron may not be everybodys cup of tea, but i have a lot of respect for the guy. never a truer word said. The man has done very well, it is a pity his acheivements have slipped by unnoticed and without recognition for his service to industry,people get these awards for far less like my own boss….you know what i mean….M.B.E.

  17. McLaren first caught my attention with their amazing Canam racers. Nice to now how Ron has crafted the brand into a sustainable business as well as a racing team. Enzo must be looking down (or up 🙂 ) with trepidation as McLaren encroaches on more and more of their niche.

  18. This story is a demonstration of why all of the talk of Perez being a “pay driver” really is nonsense. McLaren has no problem making money. It is a massive enterprise, and there is a reason why it has some of the most long-standing sponsorship deals in F1 today. Losing Vodafone is a temporary setback. They will have no problem finding another title sponsor, and they don’t need Carlos Slim to get one.

    Teams that have been around as long as McLaren always go through ups and downs in performance. McLaren will be back in the not-too-distant future given the sheer scale and solidity of their enterprise.

    With that said, they need to quit disenfranchising top talent. The amount of talent that McLaren has lost over the years is simply staggering. One wonders the scale of missed success this team has had given the losses of names like Senna, Prost, Barnard, Newey, Raikkonen, Alonso, Fry, Hamilton, and Lowe over the years. Sure, they’ve always been able to cultivate replacements. But I’m thinking they have probably missed at least two or three Brawn-Byrne-Schumacher periods since the 1980s.

  19. That was a great read thanks. I didn’t realise Robin Herd started off at McLaren. Do you know what he’s up to these days? You don’t really hear about him anymore yet he’s a massive figure in the recent history of motorsport with March and up there with the likes of Chapman, Barnard, Murray and Newey as one of the great designers.

      1. I didn’t realise he was ex-NGTE, most potted biographies of Robin Herd have him as ex-Royal Aircraft Establishment, Farnborough.

  20. What a brilliant article. A real pleasure to read after a long day of working.
    It must have taken loads of time to research and write.
    Thank you for taking that time and making the effort, for us, Joe.

  21. They were amazing days, when a few blokes could rent a shed, weld a few tubes together and come up with a race-winning chassis. I assume McLaren went for the Oldsmobile V8 because it had the aluminium block. That’s what attracted Jack Brabham and Repco when they cast around for a suitable basis for their 3 litre F1 engine. Brabham and Ron Tauranac really started something a few years before Bruce got going. By the way, that first sports car was the Zerex Special. thanks for keeping an eye on the historical side Joe, it’s always important to know where we came from.

  22. Thanks Joe. A very good read, especially the early history, which is typical of the well-researched historical racing articles that you produce. Certainly makes GP+ worth the subscription.

  23. Loved the article – was aware of bits and pieces of McLaren history but nice to get the whole DNA of the team , Many thanks for this. McLaren deserves more credit than it get. It is a national treasure. Wish the authorities would wake up and support F1 in the UK more – it is a gold plated national asset.

  24. Joe, when exactly did McLaren transform from a New Zealand team to a British team? Was it in 1980 with the clubbing with Project 4?

  25. Thanks Joe for a thoughtful piece on a great team. Always been my favourite team not least as they gave me a very memorable day circa 1995, courtesy of Team McLaren. Spent a good few hours there being shown around the ‘old’ HQ at Woking, not just the F1 facility but also the road car. To say the place was impressive is un understatement and would imagine the new facility to be even better. Highlight for me was the mouth-watering display of the cars in the foyer especially Senna’s 1993 Adelaide winner – which was simply amazing. It wasn’t just the facility that impressed but also the quality of all the people we encountered. Aside from the visit, I have several very personal reasons to be thankful to people at McLaren since 1988 and still have some treasured memories of the team and its drivers, especially AS. It’s always annoyed me when the organisation (and Ron in particular) have been accused over the years of being rather cold and ‘corporate’. In my experience, that’s nonsense. The organisation IS the people inside it. Highly talented, driven, focussed and generous sums it up for me. The team clearly cares about its heritage and, in my experience, its fans. Not all F1 teams can make these claims. I also seem to remember (correctly I hope?) that the Tommy charity for kids benefitted from McLaren’s generosity. Thanks again for a great piece.

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