Sorry there was nothing posted yesterday, I took the opportunity of a quiet day in the F1 world to rush down to Tours to meet up with people who are helping me out with my next book about the French Resistance. As it was 250km each way and one has to watch out for speed cameras these days in France the day was gone quickly without the opportunity to sit down and have a think about the blog. I am delighted to see that nothing of note was missed.
The only story worth a mention seems to be the allegation that is being levelled at Ferrari that its “bar code” on the engine cover is subliminal tobacco advertising. This is a continuation of the never-ending crusade that exists against tobacco companies. This assumes that no-one has any self-control and that it is not absolutely immoral to allow something to be sold but not advertised.
And let us not forget that the self-righteous governments who flog this dead horse are only too happy to take every cent they can in taxation on tobacco products and until recently were actively funding tobacco farmers as well. If there are to be campaigns justified by public health concerns then there should also be advertising bans on junk food – as this is the cause of far more trouble in the world today, a fact highlighted by the rising obesity statistics in the world.
The Philip Morris Formula 1 sponsorship does not involve any Marlboro branding on the race cars, team apparel, equipment nor any track signage – anywhere in the world. I will leave it to the readers to decide whether it is subliminal advertising as this is a largely subjective thing.
Philip Morris, whose financial backing of Ferrari is in place until the end of next season, said: “We are confident that our relationship with Ferrari does not violate the UK 2002 Tobacco Advertising and Promotion Act.