Resistance to cigarette advertising…

Sorry there was nothing posted yesterday, I took the opportunity of a quiet day in the F1 world to rush down to Tours to meet up with people who are helping me out with my next book about the French Resistance. As it was 250km each way and one has to watch out for speed cameras these days in France the day was gone quickly without the opportunity to sit down and have a think about the blog. I am delighted to see that nothing of note was missed.

The only story worth a mention seems to be the allegation that is being levelled at Ferrari that its “bar code” on the engine cover is subliminal tobacco advertising. This is a continuation of the never-ending crusade that exists against tobacco companies. This assumes that no-one has any self-control and that it is not absolutely immoral to allow something to be sold but not advertised.

And let us not forget that the self-righteous governments who flog this dead horse are only too happy to take every cent they can in taxation on tobacco products and until recently were actively funding tobacco farmers as well. If there are to be campaigns justified by public health concerns then there should also be advertising bans on junk food – as this is the cause of far more trouble in the world today, a fact highlighted by the rising obesity statistics in the world.

The Philip Morris Formula 1 sponsorship does not involve any Marlboro branding on the race cars, team apparel, equipment nor any track signage – anywhere in the world. I will leave it to the readers to decide whether it is subliminal advertising as this is a largely subjective thing.

Philip Morris, whose financial backing of Ferrari is in place until the end of next season, said: “We are confident that our relationship with Ferrari does not violate the UK 2002 Tobacco Advertising and Promotion Act.

One might as well accuse Renault F1 advertising wasps.

83 thoughts on “Resistance to cigarette advertising…

  1. Oh come now Joe don’t insult our intelligence. A more reasonable comparison might be a before and after picture of the Ferrari.

    The fact that the barcode is essentially what they used to run at the non-tobacco tracks in the pre-ban days speaks for itself.

    I can accept the argument that advertising a legal product should not be illegal, but let’s not pretend that the intentions behind the barcode are entirely unrelated to Marlboro money.

  2. Did I go to sleep and wake up a year later and now its April 1st?

    There is no way those red/white marks say “Marlboro”. The only way they “say” that is if you know that is who the company is. And that would be because you’ve been following F1 long enough to know the assocation from the pre-ban advertising years.

    Totally bonkers over-reaction by whoever is yanking Ferrari’s chain.

    Yesterday wasn’t a slow news day – new Silverstone layout unveiled?

  3. I can see the argument though, if there is no point behind the bar-code, why run it? Surely a red and white coloured car would suffice – or even just a red one. I’ll bet Marlboro supplied the image…

    I’m not against tobacco advertising though. I’ve followed F1 for 30 years and not been tempted to smoke once, even though most of my family smoked (none of them Marlboro, although my sister smoked Rothmans for a while and my ex-girlfriend went through a B&H phase)

    As for seeing things, if you look at the frontal view of the F10, you can almost see the white and red chevron… 😉

  4. But the elephant in the room is that it is quite blatant brand association, everyone who’s already a F1 fan knows the barcode represents Marlboro & by doing this year after year Marlboro have cleverly built up this brand association.

    Fact is, Marlboro just plain are using imagery on their F1 cars to market their ciggies. Of course Ferrari have to deny it for legal reasons. Personally I dont see why Ferrari cant get themsevles a more “socially acceptable” sponsor, given that all the other teams have managed it. I do worry that the continued presence of Marlboro in F1 is damaging the chances of new sponsors coming in (for other teams as well as Farrari), who don’t want to be associated with a tobacco brand.

    Tobacco companies have been great benefactors of motorsport in the past, but times change and we have to move on.

    Comparing it to the renault livery and wasps is a specious argument. Context is everything.

  5. There’s some quotation marks missing at the end of the piece, which makes it difficult to determine if the wasps remark is from Philip Morris or your own comment.

    But speaking of wasps – didn’t Benson and Hedges use Buzzing Hornets where tobacco advertising was banned? So, what are Renault really advertising….

  6. I didn’t realise the FIA had a ban on Honey sponsorship in F1…Renault’s circumvention is a really “sweet” idea!


    As for Ferrari, I think the best thing we can all do (as everyone seems really scared of annoying them) is simply to ask what the hell that sticker is, and how it makes them money. After all, the worlds most famous car brand’s most famous and revered F1 team can’t make money off engine cover sponsorship, I don’t know who can.

    Hope Ferrari won’t “sting” anyone for commenting on their artistic statement…

    Again, Sorry… I promise i’ll start taking the medication again!

  7. Where can I buy one of these Wasps?! I tried to buy a barcode after I first saw the Ferrari but there were so many to choose in my local supermarket.

  8. Well I guess the question is this: Why is advertising on the cars banned but advertising in the team names isn’t?

    That seems to make little sense.

  9. – Very clever and very sophisticated marketing – and certain to be lawful and wholly legal according to current law.
    – The association is probably Ferrari, Philip Morris – makers of Marlborough Cigarettes – but also other products.
    – What the global objective of that association could be is up to each individual to decide.
    – However where some products can pose a real risk to health the relevant bodies have an equal right to question whether or not their use is being promoted in any way.

  10. It’s understandable why Ferrari want to keep the sponsorship. I seem to remember it being worth $1bn over five years. Still, when the barcode was first introduced everyone noticed that it was subliminal Marlboro advertising – this is hardly new.

  11. I’m pretty sure the bottom of a British Marlboro cigarette box looks like the logo on the Ferrari, though given the shifting interpretations of what constitutes cigarette advertising, it’s entirely possible that it’s no longer the case in the UK (France has stricter definitions of cigarette advertising so it doesn’t surprise me that the offending logo does not appear on a French Marlboro cigarette box).

    However, you make an excellent point regarding the hypocrisy of the whole matter. Furthermore, I’d add that most smoking starts through peer pressure on teenagers and F1 isn’t really seen as “cool” in that demographic – at least not in the UK. I can entirely believe the old “it only causes people to switch brands” argument.

    Rob A, there’s a very simple reason why Ferrari can’t get themselves a more socially responsible title sponsor. They’re contracted with Marlboro until 2012 and due to the alterations they’ve made on how that link is expressed, the contract still hasn’t been broken by force majuere. Other teams and their cigarette sponsors were more willing to abide by the spirit of the law but remember that this is F1 and “the spirit of the rules” is not exactly binding most of the time in F1…

  12. So what, Ferrari just really like barcodes then? 😀

    This is one of those Occam’s Razor things…a logo that appears in a very prominent place on the car and only has done so as tobacco sponsorship has been fazed out? You do the maths…

    …to steal a Simpson’s gag, it’s not quite superliminal, but definitely more liminal than subliminal!

    The issue of it being morally OTT or not to complain about it is separate, though.

  13. I get your humour Joe…

    Seriously though, has anyone compared the barcode on a pack of Marlborough ciggies to the barcode on a Ferrari? I wonder if they’re similar.

  14. Joe, are you honestly trying to say the barcode have nothing to do with Marlboro money and it’s just a subjective thing? I have no issues with you pointing out the hypocrisy of anti-smoking enforcement.

    The fact is the barcode is the Marlboro “branding” in motorsport, plain and simple. Are you trying to tell me the same barcode graphic they run on the Ducati Marlboro Team MotoGP bikes also have nothing to do with Marlboro money?

    Look I have no problems with advertising cigs (I’m sadly still a smoker), but I find your echoing of the Ferrari/Philip Morris party line of how the “barcode” is not branding as if we don’t know better quite insulting.

  15. Joe – surely you’re missing the sting in the Renault’s advertising tail (groan) – surely the more concerning issue is that Renault are advertising LADA

    I wholeheartedly feel that not nearly enough mick has been taken out of Renault for this – regardless of the fact that we’ll all be buying Audi’s (or some other car) rebranded as Ladas in the next 5 years

  16. I think the kitchen cynic has it spot on. Anyone who has watched Formula 1 over the years will instinctively associate that image with the Marlboro branding of yore. No doubt much time, effort and money have been expended to ensure they do.
    No, it won’t drive anybody to take up the weed, but does act, perhaps, to reinforce brand associations for those that already smoke and subtly help ensure they remain loyal.

    I’m sure if Lotus turned up in a black car with gold lining detail on it and maybe some swirling gold ‘script like’ images on the air box we’d all instantly know what they were getting at.

    Of course, your own point about the hypocrisy of lapping up the taxes whilst making it illegal to advertise a legal product still stands. So, do we re-instate the ads, or ban the product? 😉

  17. Disregarding the rights and wrongs of tobacco advertising, the fact is none of the other teams take tobacco cash anymore when I am sure some of them would love to. Time for Ferrari to move with the times on this one. They have had a good run taking the mickey out of the law so far, they should quit while they are ahead

  18. Has anyone run a Ferrari over a supermarket checkout scanner to see what the barcode really reads? Did the Maranello team lift the barcode from Midnight Oil? And so on……..

  19. It is the countries where smoking has been reduced most, such as the USA and UK, that seem to end up with the biggest problems in rising obesity.

    Cigarette advertising in F1 was not really about persuading people to smoke. People did not watch Schumacher win umpteen times and suddenly develop an urge to rush out and buy a pack of twenty. It was about persuading people that did take up smoking to buy their brand.

  20. Oh come on Joe!

    Cigarette advertising was banned from sporting events, yet Ferrari have circumvented the regs, and maintained their financial association with Marlboro.

    That is fine with me, however, let’s just call a spade a spade!

    Go here, see for yourself Joe.

    In the symbology field select, code 93.
    In the contents field type, MARLBORO (must be capitalised)
    Then click make bar code.

    That must have taken Ferrari boffins, what, 10 sec to do!


  21. As someone pointed out in the comments on F1Fanatic, Ferrari’s position is rather indefensible as Ducati in MotoGP are also sponsored by Marlboro and have the same barcode…

  22. Right-the only way you have any idea it is Marlboro is if you know the history of the livery. Too late for us, we were already exposed to that years ago….

  23. As a trained graphic designer (MFA degree), I can tell you that the execution of ‘subliminal’ advertising is far from subjective. At the same time, we all know that whilst tobacco companies have long been up to no good (targeting kids, complicit in smuggling, etc), they are far from stupid. Indeed, they are very sharp and effective marketers. You can be sure that the designs seen on the Ferraris since the ban have been provided by Philip Morris and rigourously developed and tested for viewing (a) in motion, (b) at a distance, and (c) for brief exposure times. As the Kitchen Cynic pointed out, a more appropriate comparison would have been with the pre-ban race car livery rather than the cigarette packet, as these used very different typefaces. It is all intended to maintain the recall built up over many years of using the actual trademark, an objective reinforced by the placement of the ‘bar code’ in exactly the same positions on the car and drivers previously occupied by the full logo. And let’s face it, it wouldn’t be there at all if Philip Morris didn’t think they were getting some benefit from it. Finally, whilst granting that hypocrisy is the stock-in-trade of all governments, in this case the heat is coming from non-governmental groups.

  24. It is quite clearly a Marlboro advert and the fact that it is in exactly the same position as the Marlboro logo means that it is deliberately done to carry on the illegal advertising.

    Ferrari and Philip Morris like ever other tobacco supplier and tobacco supplier sponsored team signed the “International Tobacco Products Marketing Standards” agreement which meant tobacco advertising would end in F1 at the end of 2006. Ferrari and Philip Morris decided that despite signing the agreement they would follow the usual Ferrari method of having one rule for them and another for everyone else. Marlboro even continued in the official name of the team.

    My only question in this whole thing is why has it taken so long for someone to protest?

    Tobacco companies used to argue that advertising only affected the choice of brand and not whether people smoked or not. Since then many documents have been leaked from tobacco companies which proved that was complete bull. You have to wonder how having a single tobacco supplier advertising in a championship can so easily be passed off as advertising the brand and not the activity. Quite clearly advertising works or companies would not spend billions on it every year. So while some of us have never tried tobacco there is a long history of people associating tobacco with glamour and seeing it as something to be desireable.

    Max could hardly tackle the issue because of his special relationship with Ferrari and it is doubtful Todt can but I am amazed that when teams are being forced to cut budgets none of them are pointing the finger at the fact that tobacco money is available to Ferrari and no-one else.

  25. And now with these efforts of said doctors, it has just become what it was claimed to be. Idiots. Everyone now will associate “bar code” with Marlboro from now on. Terrific!

  26. Joe,

    The question is not whether the bar code signifies something to an experienced F1 viewer who is familiar with Marlboro’s long history of supporting F1.

    The more relevant question is: since the stripes are claimed to be meaningless, why are they on the car? There is no aesthetic explanation for it, especially given Philip Morris’ sponsorship arrangements. To suggest that it is not a tobacco advert is to insult the intelligence of viewers.

    An interesting survey would be to ask non-smokers what they think of upon seeing the stripes. I second Rob A on why Ferrari seem to court this controversy.

  27. If Philip Morris wish to pay Ferrari squillions to wrap a bar code on the side of their cars, why wouldn’t Ferrari accept it?

  28. Ahhhhhhh Joe the humor didn’t translate very well mate, LOL.

    Seriously for a moment though, it IS VERY obvious that the barcode is supposed to represent a Marlboro logo. Any idiot can see that surely (this idiot can!).

    I’m sure the Ferrari/Marlboro legal teams decided that this subliminal image would be deemed acceptable to the powers that be. It has been on the car for years!

    Perhaps they should simply ban tobacco companies from sponsoring F1/sports, period, whether they are having their logo’s displayed or not, then the whole barcode thing would go away.

  29. I’ve wondered for some time if the Ferrari stripes contain a code of some kind. The patterns seem to change with time. Are there cryptanalysts out there with any thoughts?

    Great blog, Joe. Thanks.

  30. I remember Ferrari and Marlboro stating that they would continue running the barcode on the car when the ban came in, benefiting from the subliminal advertising it created. Now they deny.

    I believe in the year or two after the ban it may have been seen as a Marlboro ad, but frankly these days I can’t see what’s in it for them. I certainly don’t make that association any more.

  31. I’m an ex-smoker, but I’m neither here nor there on cigarette advertising.

    But that bar code design pure and simply is there as a way of getting round the laws on tobacco sponsership. That area of the Ferrari would be plain red if it wasn’t getting a hefty sum from Phillip Morris.

    They even hint as much when they say ‘We are confident that our relationship with Ferrari does not violate the UK 2002 Tobacco Advertising and Promotion Act’. In other words, ‘we think we have found a way of at least getting something on the car and have been as crafty as we think we can get away with’.

    Its a none-story essentially, but it clearly is what it is.

    On the Renault/Wasp thing, it always reminds me of the old Jordan Hornet scheme (ironically another example of not-but-is-tobacco sponsership). I get a pang of regret as an old Jordan F1 die-hard fan not to still see them on the grid.

  32. I certainly saw the funny side of the wasp comparison, and i can also see the hipocrisy of the “holier than thou ” governments of the world, including our own in Oz

  33. Always enjoy any bit of pain inflicted on weasle fag companies, but it never makes up for all toxic clouds their customers subject innocent civilian populations around the world too.

    Isn’t Ferrari in breach of an agreement to ditch fag ads?

    How many sponsors are not willing to enter while Ferrari are allowed their fag livery?

    Anyway isn’t about time Ferrari found some respectable sponsors.

  34. Joe, it’s interesting that Ferrari state any link between the “barcode” and the Marlboro logo does “not correspond to the truth”.

    This statement from The Scuderia assumes none of us have any intelligence. It is rather, a statement of contempt.

  35. Joe,

    I thought this was the last year for Marlboro and next year Santander would be the primary sponsor. Is that correct? Also didn’t Ferrari do a few naughty things by running Marlboro cars when the ban was supposed to already be in affect a few seasons ago? Either way to a kid just starting to follow F1 there is no association they can make at all with the cars of the last few years to tobacco. Thats the improtant thing in all this.

  36. Actually, Rob A, I think the problem is that there is a dearth of other “socially acceptable” sponsors beating the door down now to throw down the kind of lucre that Phillip Morris is providing to Ferrari. If they did get rid of PM money, maybe they wouldn’t be opposed to budget capping. Until this year, Roger Penske’s livery on his Indy cars was much more obvious, resembling the old McLaren Marlboro livery. They just got rid of the word “Marlboro” and put in “Penske”, but I think everyone knew what the livery meant. Nobody made a stink about that.

  37. Did not all the teams, Ferrari included, agree some years back to discontinue tobacco sponsorship? As usual, Ferrari decided the agreement was for all the other teams to implement, but they would ignore it, and they have been allowed to get away with it for years.

    Nobody can seriously suggest that the Ferrari livery is not designed to reflect the fact that the team is sponored by Marlboro. Give me one even remotely plausible reason why Marlboro continue to spend a fortune otherwise. Not known for their charitable good works so far as I am aware.

    The only mystery is why it has taken so long to surface, the FIA should have addressed it at outset.

  38. Of course the barcode only signals ‘Marlboro’ subliminally if you have seen the original advertising or non-tobacco version on F1 cars before. I showed the barcode to my 8 year old son and he didn’t have a clue what it should be saying… So the problem will solve itself in time…

  39. Honestly, if you find even a single person who has started smoking as a result of staring at a recent F1 Ferrari, then I feel really sorry for them. Given the amount of absolutely overt advertising for junk food, alcohol, over the counter medications and ‘pain killers’, then they would be in very poor shape by now. If you are brainless enough to be swayed by such a small thing, you must spend your entire life buying stuff you don’t want. If you want to smoke, you will do so whether it’s advertised or not, such is the nature of the human animal.

    Yes, there is an association with Ferrari and Marlboro and there has been for some time now. I really don’t see how you can possibly link the barcode on the side of the Ferrari with any specific brand of anything, without already knowing what it was.

    I await the first lawsuit from an ill smoker who blames F1 or Ferrari (McLaren, Williams, Lotus, etc) for their illness.

  40. In all the articles that have ben floating about the last few days not one mention of MotoGP and Ducati, strange.

  41. Are we going to see some of those funky red and white lines on this site soon?

  42. Good luck with tobacco branding in Australia. Plans are afoot for all ciggies to come in generic brown paper boxes with a standardised font. Nope, not kidding. IP issues notwithstanding, may we see Ferraris scooting around Melbourne in an unbleached livery?

  43. Are these wasps by any chance related to the Buzzing Hornets of yesteryear ?

    More seriously, the ciggy industry has generously supported motor racing over the years, but only to get themselves some PR kudos with the public, having over the years consistently 1 – trying to pretend that their products have nothing to do with any illness known to man, and
    2 – putting bushels of chemical addictive substances in their products simply to hook up as many helpless punters for life as possible.

    Question : what is the real difference between this and money-laundering ?

  44. I agree it is hypocritical, almost on an FIA scale, of governments to scoff and bluster over the barcode while they, as you quite rightly say, are only too happy to take the tax money.

    However, I don’t think Marlboro are paying all that money (1 bn $ over ten years ?!) to Ferrari just because they like putting red and white patterns on the side of F1 cars, are they ?!

    They know only too well it suggests ‘Marlboro’ to the consumer, just as yellow and red may suggest ‘Shell Petrol’. Marlboro is one of the strongest brands and even the colours together can suggest, but not actually state, ‘Marlboro’. I’m sure they have some psychologists who have done research into subliminal advertising who have told them it would work.

    It wasn’t long ago I noticed the red and white stripes and it suddenly occured to me it was marlboro branding, but I had to actually think about it to realise it was Marlboro.

  45. The fact that they’re still called “Marlboro Scuderia Ferrari” and the only black on the livery is on the space where the Marlboro symbol used to be indicates that they are actually going for subliminal advertising. If these were meant to be Ferrari colours the barcode wouldn’t be there.

  46. How can Ferrari be accused of advertising Marlboro only by a bar code on their car?

    I loved the last part of the post :D. Someone has a good sense of humor.

  47. anyone who does not believe that ferrari’s red/white/black barcode silliness is NOT meant to remind the observer of a pack of marlboros is completely daft.

    the brand representation is NOT subliminal, however, only because it is WAY more overt than that.

    ferrari and philip morris absolutely want you to recognize that color scheme as a pack of smokes and the bar codes as some sort of indication that their identity is being repressed by overbearing government forces.

    please, this is not a secret. is there anyone who sees that asinine ferrari barcode and is NOT immediately reminded of the marlboro sponsorship?

  48. Subliminal Advertising is very real, does anybody apart from Ferrari fans really believe Philip Morris spend all that money sponsoring the Scuderia and just happen to put a large “silly” barcode on the side for fun ?

    Obviously it will come as a great surprise to some to learn that Corporate types do not shovel money into furnaces for a laugh, instead have to provide evidence and justification to their bosses for their actions. I would bet my own hard earned cash that Philip Morris have collected statistical evidence that the Barcode and assosciated branding is recognised by enough customers to justify the tens of Millions they spend in Sponsorship, it would be very strange if they did not.

    Philip Morris are advertising Tobacco through Ferrari in F1. Simple, plain fact.

  49. So how long is Philip Morris’ cotract on the entire livery?

    I imagine that’s the practical elephant in the room, together with the fact that it used to be Scuderia Marlboro Ferrari, and title sponsorships are tricky and expensive things to sell.

  50. if anyone has a really big (and portable) barcode reader I would be interested in what comes up with when they scan the ferrari car at the next gp….. Malboro Sponsorship: $25,000,000.00 – chi-ching!

    Funny that you picked the Renault car to make a point. When I first saw the Renualt I immediately thought Buzzin’ Hornets (Benson & Hedges).

    … I need a smoke.

  51. Hmmm…methinks the team name says it all. Since 1997, it has been:

    Scuderia Ferrari Marlboro

    Nothing really subliminal about that. The bigger questions are: So what? Who cares?

    First, it should be noted that the last time Ferrari ran Marlboro branding was in 2007 at Bahrain, Monaco, and China. They’ve not run it at these or in any other non-advertising ban countries since. The current “barcode” design also showed up in 2007. Up until that point Ferrari used mostly large solid white areas where the Marlboro branding would normally appear. They have been moving more and more away from that iconic branding.

    Second, Ferrari have a contract with Philip Morris through 2011. Rumor has always been that Philip Morris owns most of the available ad space and they have the option to resell it. The entrance of Santander gives them another big sponsor, but probably has a lot to do with Mr. Alonso.

    Third, it’s the start of the European season and all of this makes for good headlines, blog entries, and things to tweet about.

  52. If the French allow the car to run as is, then I’m happy with the ‘logo’.

    There’s no denying (apart from by Ferrari and Philip Morris obviously) that the red and white section on the engine cover is to represent Marlboro. Is it in any breach of any laws? Doubtful as it’s not the same shape nor colours. It’s merely suggestive and if you ban things on being suggestively advertising something then you can ban Renault (B&H), Williams (Rothmans – predominantly blue colours), Club corner at Silverstone, all Football games where a team scores 0 goals (Nil is a cig brand for those that don’t know), Mayfair, Sir Stirling Moss (his name is similar to Sterling) and while we’re at it, the Pound (Sterling).

    So is it morally wrong? Probably, but that’s nothing new or special for cig companies. Plus, is the problem these days the cig companies for selling them or the governments for not completely banning them…

  53. Joe,

    the fact is many long term F1 fans do associate the Ferrari bar code with Marlboro advertising. Enough said.

    And I think you’re being a bit naive when you say “This assumes that no-one has any self-control …”. Nicotine is one of the most addictive substances known and many people who begin smoking in their young and foolish teenage years regret it for the rest of their (sometimes shorter than expected) lives but simply find it impossible to stop, even when they know they are suffering from smoking-related diseases.

    I partly agree with you about “self-righteous governments” but then if we were all prepared to pay a reasonable level of taxes, it wouldn’t be necessary to sacrifice a few heavily addicted smokers in order to pay for the services we demand.

  54. Hi Joe,
    please note that the French government no longer controls speeds on highways during the last year before general elections. That way the sitting government tries to please its electorat by letting them fly low for a year. So creating some electoral goodwill, if you will.
    Kind Regards

  55. You know how no tobacco branding can be included on scale models in the EU because they are classified as toys which can be marketed to children? Well, no scale model (built or kit) of a Ferrari F1 from 2007 on has ever included any version of this graphic, although it is possible to buy aftermarket decals.

    In the words of Monty Python: ooh, what a giveaway…

  56. You know how no tobacco branding can be included on scale models in the EU because they are classified as toys which can be marketed to children? Well, no scale model (built or kit) of a Ferrari F1 from 2007 on has ever included any version of the ‘bar code’, although it is possible to buy aftermarket decals.

    In the words of Monty Python: ooh, what a giveaway…

  57. Ducati has the same logo as Ferrari on their bikes. End of story, surely. It’s Marlboro branding.

  58. interesting article and i think the question over subliminal advertising is never going to go away so long as tobacco companies are inextricably linked to motorsports teams.

    i wrote a post detailing some of the numerous teams that have avoided punishment for blatant tobacco advertising

    the answer is that there have been a number of these cases over the years and there continue to be in both cars & bikes.

    as i point out, alcohol advertising is banned in India, yet kingfisher have simply bought a racing team and an airline. where there is a will (& shedloads of cash), there is a way.

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