Sebastian Vettel has been named as the first Global Brand Ambassador for Infiniti, the luxury car manufacturer. The news comes two months after the Nissan-owned car brand announced a major partnership with the Red Bull Racing team. The 23 year-old F1 star will be taking an active role in raising the profile of the Infiniti brand and its products during race weekends and at selected events linked to Infiniti’s business and product programs.
“Since our first contact with Infiniti I liked their cars,” Vettel said. “A car can impress you in two ways: its looks and its handling. After I had the chance to test some cars in the range I became a big fan. They are comfortable as well as sporty. I am sure we as a team and myself can benefit a lot from the experience of Infiniti and I am very much looking forward to our partnership in the future.”