Yesterday was the Super Bowl in the United States of America. The show featured no fewer than 36 advertisers, who paid on average $3.5 million for a 30-second slot. The audience was expected to be in the region of 110 million. The last Superbowl was the most watched US television programme in history, having beaten the previous year’s Super Bowl.
The message in all this is that sport sells.
Which is good news for Formula 1.