Alain Prost has been named as Renault’s new international ambassador.
He will represent the company in sports demonstrations and at events organized or attended by Renault. He will also give the company the benefit of his technical expertise, professionalism and renown.
“Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career,” Prost said. “I accepted this mission with pleasure and I intend to accomplish it with professionalism.”
“We are delighted that Alain Prost has accepted the role as our brand ambassador,” said Carlos Tavares, Chief Operating Officer. “As a four-time Formula 1 champion renowned the world over for his technical expertise, Alain is without a doubt one of the most demanding ‘customers’ that Renault has ever had! He is the best-qualified personality for talking about the progress made by Renault in the last few years on quality, technological innovation and performance.”