First pictures of the McLaren MP4-28!

McLaren has unveiled its latest new Formula 1 car in Woking this morning, while also launching the celebrations for the team’s 50th year. There were 250 guests and media present for the event and they watched the most famous cars in the company’s history being driven around the McLaren lake and into the “boulevard” where the team displays them.

The MP4-28 will be raced this year by Jenson Button and Sergio Perez. The primary aim of the team is to improve the reliability of the cars after some problems in 2012, while trying to maintain the speed that was seen at the end of the 2012 season. Most of the current generation of cars are developments of the same themes seen last year, but McLaren engineers say that the team’s approach has been far more radical. This has been done because McLaren felt that continuing with the same development would lead to a plateau in the middle of the year. The team described the new car as being “a deep and sweeping re-design of an already successful chassis in several key areas – most notably around the nose and front suspension, the sidepod profiles and the rear bodywork”.

Here is a first look at the new car:

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“Today’s parade of some of our greatest and most significant cars was a thrilling way to kick off our 50th anniversary celebrations and also our 2013 campaign,” said Martin Whitmarsh, “but it’s a reminder of the tremendous responsibility everyone within the McLaren Technology Centre shares to uphold the legacy began by Bruce McLaren and taken on by Teddy Mayer and Ron Dennis. It’s fully appropriate that the echoes of the past should be made to reverberate around the glass walls of a thoroughly modern building like the McLaren Technology Centre. Equally, however, we’ve never lost sight of the fact that we’ll always be linked to that fearless band of enterprising pioneers who came together to form Bruce McLaren Motor Racing Ltd in the autumn of 1963. Like Bruce and his closest friends, we still have the belief that we can go out into the world, risk everything and emerge victorious. That, ultimately, is the spirit that drives this organisation.

“For 2013, of course, we go racing to win. With Jenson and Checo, and this fantastic-looking new car, I believe we’re extremely well prepared for another competitive season. Jenson is driving better than ever – he’s the most experienced driver in Formula 1, but he makes every ounce of that experience count: he’s peerless in his ability to read a race and one of the very fastest drivers out there. He’s a consummate professional, too, and will revel in working hard to drive this team through the year.

“Checo joins us after a sensational 2012 season and he’s immediately proved that he’s intelligent, modest, hard-working and, make no mistake; very, very quick. Of course, there’ll be a learning curve to overcome as he gets used to our organisation, particularly during the hustle and bustle of the early-season race weekends, but he understands that we are placing no pressure on him.”

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37 thoughts on “First pictures of the McLaren MP4-28!

  1. Forgot about this ! That is literally my first look and I really cannot tell the difference between last years and this years, which is to be expected I suppose ! Lets hope they have a better year than last.

      1. You mean ‘pull-rod front suspension’.

        It’s also got a confirmed stepped nose (by virtue of raised chassis) hidden by the allowed modesty panel. It’s been discussed in other places all day but Adam Cooper confirmed on Twitter that he’s seen another tub being built and it was lacking the panel.

      2. I was looking at the very first picture which is a relatively low res (screen grab I think), so it’s difficult to tell if its a massive airfix kit or a real car let alone deduce the geometry of the gurney flap…. Hang on, maybe i’ll use my superman x ray specs…. 🙂

  2. Is that how most car launches go? that is the first one I’ve watched and was more impressed by the car button drove in with.

  3. Not surprised to see that you have a prime position amongst the guests, right in front of the launch car. You could almost ruffle Ron’s head from where you are sitting…

      1. Snipers? If Ron hired them they would be called Precision Targetted Ballistics Faciliated Change Agents.

        1. Nothing as low tech as that. It’s automatic AI controlled concealed machine gun turrets dotted around Halsall common and MTC.

          They’re very sophisticated and their lethality is tailored to individual’s signature.

          I think the guns are set for a high rate of fire of the sensors pick up my signature.

          🙂

    1. Agree. The front wings of all the cars are ugly. There is also a huge imbalance (esthetically) between the front and rear wings.

  4. I’m surprised that Ron let them show it with the “Pirelli” on the front tyres crooked. Car looks beautiful.

    1. Might have been rotated a bit when the boys pulled the cover off. But you’re right. I suspect Ron couldn’t see anything else.

  5. A Formula One car should always be a thing of beauty.
    The McLaren Formula One Design team once again show that you can have a competitive car complying with the current regs without the need of an ugly stepped nose.

      1. Looking at the recently added Photographs of the mp4-28 to this Blog in some detail I am hard pressed to see it.
        Where is the modesty panel? Integrated into on the top surface of the front nose section I assume?
        In that case it has to be the best looking stepped nose I have ever seen.

        Is the modesty panel only used for the launch photographs or is it be used on track as well?
        If it can be used on track I can only hope that other F1 teams design departments follow suit.
        The stepped nose on last year’s Ferrari F2012 looked like Brains from Thunderbirds had designed it.

  6. Joe, the launch obviously puts paid to the idea Vodafone was scaling back its involvement with McLaren. I do notice the departure of some sponsor decals, however, which I would expect means the commercial folks are working hard to replace. Any idea who might be in line for the Aigo space?

  7. At fist glace the car looks very much like last year’s contender, but James Allison was right earlier in the week, the devil is in the detail. After reading some of Scarbs’ explanations there does seem to be quite a lot of changes in the new car.

    really looking forward to seeing all the cars doing some test laps so we can see what they have brought to the fight. In the meantime the Mclaren looks very nice, as did last year’s.

  8. Joe

    What is noticeable is the small number of sponsors’ logos on the McLaren. I guess Hamilton’s absence has saved them a few squillion bucks

  9. Just as every year.

    ‘we have this special new thing we have done’

    ‘we’ve evolved this and that’

    ‘we’ve basically re-invented the wheel and this is the fastest thing ever in the world ever’

    then the season starts … and are they surprised that they are not 10 seconds a lap faster than their rivals?

    The problem is that they have two drivers who are not renowned for (1) extracting every last nanosecond of speed and (2) being qualifying experts.

  10. Just let the car be capable of beating the Red Bull consistently and I’ll be happy. Stop Vettel waltzing away with these titles like he’s Ayrton Senna – Let him earn a couple like Fernando @ Renault!

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