As the blood-letting at Ferrari continues with the announcement that the Scuderia is to part company with former Bridgestone engineer Hirohide Hamashima, who had been responsible for the team’s tyre performance analysis, the word from Germany is that former Ferrari team principal Stefano Domenicali has finally got a title that explains what he is doing at Audi AG. His official title is Vice President New Business Initiatives. It is not entirely clear to whom he is reporting but it would be logical to assume that new business would come under the marketing and sales umbrella and it is no surprise to see that Audi’s board member for this is an Italian, a former Fiat high flyer called Luca de Meo, who worked with Fiat between 2002 and 2009. He then joined Volkswagen as head of marketing for for VW passenger cars before joining Audi in September 2012.
It is worth noting that the board member responsible for motorsport at Audi AG is Dr Ulrich Hackenberg, the board member for Technical Development. It is possible that Domenicali might be (or perhaps might have been) assessing an F1 project for Hackenberg, but it seems that his future may be elsewhere in the business.