To end the year on a positive note, it is nice to see that Tata Communications is pushing for better technology for Formula 1, with the F1 Connectivity Innovation Prize. The jury, which included Lewis Hamilton and Martin Brundle, selected a four-man British team as winners of the prize for their ideas about how to catalogue 60,000 hours of footage that Formula One Management has in its archives. The four will share a prize of $50,000 and two of them will attend next year’s Monaco GP as guests of Tata Communications. The winning team – Jody Allen, Tom Williams, Chris Randall and Chris Belmore from London submitted a user-centric solution that could empower fans around the world to contribute to the process of cataloguing over 60,000 hours of video. Searching the archive, which has already been tagged with baseline metadata, fans could explore the relevant race and using the simple editing interface, find and clip their moment. The fan community would vote on the winning clips and the winners could receive VIP prizes.
“There were lots of really strong entries for all three challenges,” said Lewis Hamilton. “The competition really seemed to engage the fans and sparked some great responses. The winning solution understood how race fans think and act, and how our sport can develop ways to connect with our fans at the race tracks and at home.”
Mehul Kapadia, MD of the F1 Business at Tata Communications says that the challenge will be back in the future.
“We at Tata Communications decided to partner with Formula One Management and Mercedes AMG Petronas to give fans around the world a chance to show their creativity and passion for the sport. This has been a genuinely global competition, and we’re proud to have been a catalyst for some truly visionary thinking.”