If you are already a GP+ subscriber, I suggest that you skip on to the next item at this point. This is a promotional post, aimed at selling GP+. It is the prime selling period of the year and marketing e-magazines is not an easy business and so one must use the means available as much as one can. I’d love to come up with a brilliant viral idea that would allow GP+ to sell itself but there are restrictions on what one can film and so on. So, this blog is the primary means of promotion and I am not going to apologise for that.
Some of you may not really understand what an e-magazine is so I feel it is a good idea to explain. It is the same as a paper magazine. E-magazines get to an audience quickly and economically – without needing to spend fortunes on printing, distribution and so on. It is no different to an old-fashioned paper magazine and in the case of GP+ you get to keep it as well. It is not one of those online publications that one does not own. The magazine is in Portable Document Format (PDF), which means that you can download it and store it in your computer. You can print it if you want to (although ink cartridges are not cheap!). You could create the same kind of archive by scanning paper magazines but this is a lot easier. You can have the equivalent of tons of paper magazines in one computer folder! No more bookshelves, no more worries about what to do when you move. You need Internet access to download the magazine, but you don’t need to be online to read them.
The USP of GP+ is that it appears almost instantly. Thanks to new technology, we can blow the socks off paper magazines and GP+ is ready for reading about six hours after the chequered flag at every Grand Prix. This is possible because we are at every race. We are not rewriting the reports of others or making it up after watching it on Sky. It is in many ways an old-fashioned magazine. It is written and illustrated by three full-time F1 reporters and one part-timer. Between us we have attended more than 2,000 Grands Prix (which means that we have more than 100 years of F1 experience between us). Think about that for a minute.
We are passionate, we are knowledgeable and we are sufficiently well-connected to get to the people who matter, in order to bring you real insight into the sport. We don’t think there is another magazine anywhere in the world with that kind of history. And between us we have worked on all the famous paper magazines, and we have even run some of them.
We firmly believe that F1 needs to have a journal of record in the electronic age when there is so much clutter and fragmentation of content and our goal is for GP+ to be that. We keep it simple. We report the qualifying and the races, we analyse the news, give insights into the people and organisations involved and, because we believe that history is important and helps us to understand the present and mould a successful future, we usually include historical features as well to help enthral and educate fans about this incredibly rich sport (not just in monetary terms!). And, if there is something else that takes our fancy, we write about that as well…
A subscription for 2015 includes the 120-page season review of the 2014 season, so you will be bang up to date straight away. We also have the entire archive of the magazine (160 magazines) which are available for just £30. That means everything from mid-2007 to now.
GP+ is an amazing bargain, read some of the comments from readers. You get the whole year for £29.99. That includes 23 magazines: the 2014 Season Review, the 2015 Preview, 20 race issues and the 2015 season review. This means that each magazine costs you £1.30, (€1.60, US$2.00, C$2.35 or A$2.50), a fraction of the cost of paper magazines.
Give it a try, click below…