The Ferrari flotation is believed to be just days away now and there is a certain amount of PR spin going on to talk up the value of the business. There has been much coverage of comments made “by people familiar with the matter” suggesting that the valuation of the firm could be as high as $17.1 billion. With Fiat Chrysler selling 10 percent of the shares, this would raise $1.7 billion to help reduce FCA debt. The Ferrari road show is expected to start next week but the valuation may change. This means that the company would be valued at 12 to 14 times expected EBITDA for 2015. There is no word on whether the valuation will be affected by the recent complaint from the small F1 teams against Formula One World Championship Ltd, but presumably this will be written into the risk factors.