Wow, it looks like a WipEout craft with wheels. McLaren finally have me excited in 2015!
I like the current open cockpits, seeing the driver connects me to the fact that there’s a real human inside the machine, switching through corners at impossible speeds.
However, I also like those humans not being injured or killed for my entertainment, so I’m accepting of a closed cockpit. When it looks this good (and if it’s safe) then I think it’s the right way to go.
Is an open cockpit an inherent part of F1 DNA or are closed cockpits inevitable?
Green screen advertising so each person sees something different–HOW? It’s not that Macca don’t know what I like, it’s that NBCSN broadcasts the races with one signal to bind us all (in the US), and it’s Bernie’s signal.
It’s a shame Formula E didn’t get some decent stylists on board, rather than lumbering themselves with the gawdawful noddy car that they trundle around in. Might have got me interested in watching, although probably not while Piquet’s driving.
FOM are already using green screen to plaster bright yellow DHL ads over the track. Said adverts would mysteriously disappear from a different camera angle. This was very clunky and noticeable on Brazil GP coverage.
OK Joe, I am not getting the magic of the “Green Screen”. So people at the track see a green painted car? Or is this some magic that only works if you are using a web browser on a normal McLaren colored car? So Bernie has to die before that happens in a race as he has zero interest in anything that radical for showing races on the internet.
The McLaren web page was pretty ambiguous on how this trick works. I get it is cool (for advertisers) to have specific ads for targeted people. But then Amazon shows me pretty bizarre crap on web pages at times because of some search I had to do for work…… for which I have no interest. So I then have to watch similar “guesses” at what I am interested in draped on the side of a car. I think McLaren will quickly decide it dilutes the “brand” getting to specific for individuals. They will have to limit the options somehow.
What happens if the front wing is ripped off? Does the virtual advert get ripped in the right places or do they just disappear along with the wing or do they make it look like the wing is still there? If so can they show me a virtual McLaren finishing first when it really was a DNF? Where is the edge of the line between virtual and reality then?
Both my grandsons (9 & 6 years old) now want a poster of the MP4-X for their bedroom walls. It’s the first time they’ve shown any real interest in F1, so thank you Joe for mentioning it and well done to McLaren for investing in the future and hopefully gaining two more fans. I might even have company watching next year’s F1!
Joe – curious as to why you see the McLaren concept as “engagement” but when Ferrari presented theirs in February you labeled it a red herring, Your accompanying analysis at the time seemed to pan their concept. I wonder if the difference is in the perceived motivations for presenting these concepts. Regardless of their motivation, I think their aesthetic qualities are subjective judgements and you’ll find many fans of both designs. Bottom line is I’m trying to understand why you had such differing reactions to what seemingly are similar exercises – i.e. this is what we think a future car might look like.
In regard to this and the Ferrari concept earlier this year there is also a Red Bull/Newey/Vettel X2010/2011/2014 concept car many of us have seen in the last (two?) versions of the Gran Turismo play station game. A similar affair in terms of styling. I think the Newey concept worked on the principle of what he would do if not limited by current rules, and featured fan tech to aid downforce.
That was another good example of engagement as fans were able to take it for a virtual spin, for whatever that is worth for those of us who enjoy such things. You may have covered this in earlier posts Joe, apologies if I am repeating your earlier work.
All three designs share similar features, and irrespective of the merits or otherwise of closed cockpits and F1 DNA I would love to see these cars out on track.