So, now that all the liveries have been unveiled, the major independent sponsor count (excluding driver sponsors, technical partners and team owners´ own companies) seems to be limited to Santander at Ferrari, Proctor and Gamble and Martini at Williams with smaller contributions from LVMH at McLaren, Microsoft at Renault and NEC at Force India.
I understand that more teams are now using their cars as self promotion tools for their own companies (HAAS, Renault, RBR, Mecedes) but one would think that additional sponsors would still be welcome, especially for the private teams that have nothing to sell. Is FOM selling trackside ads for better value or is the sport simply not giving the returns that big companies expect for so much investment?
I guess that it´s no different from WRC or WEC, but it does seem that sponsors no longer view F1 as key in their marketing strategies.
Do wonder why one team doesn’t simply undercut the market and go for a volume-based approach. Better to have say 10 sponsors paying £500K-3M than 1-2 paying £5-10M (the values are wildly speculative however can be adjusted dependent upon whatever the ‘going rate’ for space on an F1 car is these days).
Obviously there would be a ‘sweet spot’ in terms of attracting a certain number of sponsors that could afford the space on the car. If you have ‘too many’ logos, this would suggest a higher premium could be charged however currently most teams appear to have the reverse scenario challenge.
There is obviously no money coming from Diageo to the team. No surprise there. Mallya owes then $150 million why would the give him more. They could take his shares so, no, Aston rumours still out there…
Celis has done a sensible job so far. (He doesn’t need to set the world on fire as a test driver) He is the next protégé of the Carlos Slim academy I a guess? Based on flashes of form in F3.5 last year I actually think he might develop into a decent pedaller.