Stefano Domenicali has been confirmed as the new president and CEO of Automobili Lamborghini, with effect from March 15. The former Ferrari F1 team principal and head of Gestione Sportiva in Maranello until early in 2014, will replace Stephan Winkelmann, who is moving on to become the CEO of Audi’s sporting division Quattro GmbH.
Domenicali joined Ferrari in 1991 and became part of the sporting department two years later. He did a variety of different roles in the company, including running the test track at Mugello and being Sporting Director of the F1 team during the glorious Michael Schumacher period, before being named team principal in 2008, taking over from Jean Todt. The team did not enjoy the same levels of success during Domenicali’s reign, but he did a very good job improving relations with the other F1 teams. Since he departed his job has been done by Marco Mattiacci and more recently by former Philip Morris executive Maurizio Arrivabene, although the effective power in Ferrari today lies with its chairman Sergio Marchionne.
In November 2014, Domenicali was taken on by Audi to look into new business initiatives and it is understood that he produced a report for the company about what it would cost to enter Formula 1 with an organisation that would be able to win the World Championship.
Lamborghini is booming at the moment with sales of the Huracan and Aventador models. It sold 2,530 cars in 2014, up 19 percent compared to 2013, and has recently reported that sales in 2015 were 3,245, another 28 percent leap. The company has just announced plans to take on another 500 workers as it moves towards launching the Urus sports-utility vehicle in 2018. If all goes to plan, Lamborghini will sell 3,000 SUVs a year in the future.
As the head of Lamborghini, Domenicali will have the responsibility to continue the momentum of the company. He will also play a pivotal role in shaping luxury SUV Urus, which marks the beginning of the company.