Last autumn Mercedes launched a new initiative to attract female car buyers, who apparently now make up around 40 percent of the market. The goal is to create a better kind of customer service, aimed more at selling more cars to women. This policy includes the recruitment of many more women in dealerships and better training for the men. The plan was to use more women as spokespeople, plus a new magazine and website called She’s Mercedes. As part of this the company name up with a “lifestyle configurator” which helps buyers get through the complex range of different cars to find the one that best suits their needs… Susie Wolff has now been named as a brand ambassador for She’s Mercedes.