An alternative championship…

Bernie Ecclestone has a formidable reputation as a deal maker and he ruled Formula 1 with an iron hand until his desire to pocket cash eventually saw him lose control of the empire – and get eased aside.

Some would now have us believe that the 86-year-old Peter Pan is going to start a rival championship to Formula 1.

Good luck to him with that.

The biggest problem he has is that he will now be trying to break down the safeguards that he himself put in place to stop people doing this…

The F1 race promoters of the world are either tied into long term deals that Bernie struck with them, backed up by government guarantees in lots of cases. And those who are free, probably don’t  much like the Ecclestone business model and so he will need to develop a new one.

The rules and trademarks of F1 are copyrighted (to a lesser or greater extent), including GP1, GP2 and GP3. Liberty Media can use them if they so desire, but from what I hear GP2 will soon become F2 and GP3 will become F3.

The FIA has a recognised right to decide on who can use the word “World Championship” in motorsport. Overturning that would takes years in court. The FIA likes money, of course, but it is unlikely to undermine its primary asset, as F1 provides the vast majority of its current revenue – thanks to Mr E.

The big F1 teams, notably Ferrari, are tied in by contract, with huge penalty clauses, until the end of 2020. Maybe they might switch after that, but most of them seem to be quite excited at the prospect of working with Liberty and it will take some time for them to become sufficiently disillusioned to want to walk away. They believe that Liberty will be good for F1 because it will bring new ideas.

Most TV companies in F1 have long term deals as well. They are all carefully overlapping to stop all being lost at the same time. Those channels that do not have deals will not pay much for a new championship, usually new championships have to pay the TV companies.

Liberty’s John Malone owns a significant share of Formula E, and in any case Mr E abhors quiet electric cars and doesn’t want to become that kind of Mr E. He wants loud, noisy and dangerous machinery. To introduce this would require safety work at circuits which someone would have to pay for – and which the FIA would have to clear. And combatting that would be relatively simple for Formula One, with a gentle step in the same direction, which is in any case quite likely.

Bernie has rarely invested his own money so it is hard to imagine he will fund chassis and engines to create machinery for a new series. It is not likely that he will find someone else to do it. The manufacturers looked at doing their own championship a few years ago and concluded it was prohibitively expensive and would not succeed.

He might buy a touring car series but then NASCAR, DTM, Supercars and the FIA would not be very helpful.

There are a couple of other things which will make a new escapade rather challenging. This summer Mr E will go back to court over the question of the sale of F1 to CVC Capital Partners 10 years ago. Maybe he will find a way to win, despite the fact that Britain does not seem to have any get-out clauses as Germany did. If a civil suit proves there was criminal activity, would the authorities not want to pursue that question further? Whatever the details, it will take up time and energy and while Bernie is anything but an average 86-year-old, it will take an awful lot of help from disciples of Serge Voronoff (who died at 85) and Paul Niehans (who made it to 88) to keep going at the same rate, even if one drinks gallons of water and eats tons of blueberries every day.

The oldest known human was Jeanne Calment, who died at 122, back in 1997, but her regime of a cigarette every day, two glasses of port and lots of chocolate might not work for everyone. According to data released not long ago by the Office for National Statistics (ONS) men can expect to live to an average age of 84.4 years in the borough of Kensington and Chelsea, the highest such figure in the UK.

The other key question is how many big corporations are going to invest heavily in a business run by someone who is knocking 90, who won’t have a succession plan…

So, realistically, this is a story for Bernie’s media puppets only. Check out the usual places and no doubt the story will appear, along with the hopeless arguments about how the EU, the British Government and the Pope will soon all combine to stop Liberty. Just check the names of the authors before reading further and save yourself the effort. The names are always the same.

 

 

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102 thoughts on “An alternative championship…

  1. Since everybody likes old, noisy, smelly technology, how about a steam powered formula? Modern 21C technology applied to steam cars? He could call it Puff-1, or maybe P1 for short.

    Pretty sure Trump would be up for burning a bit of coal, so surely a round in the USA would be easy to organise. 500 laps of Trump tower.

  2. Hi Joe. Wont there be any non-compete clause for at least a few years when Mr E completely breaks off his ties with FOG.

      1. Maybe piles of old rope left on the floor from the Gordian knot which has been severed at last. Lots of oakum to be picked.

  3. Blueberries are the key factor, for sure…!
    Seriously, you pointed out all the major factors, and told the whole story brilliantly.
    Among the minor factors : to build up F1 as a business, Bernie had to secure it. And Slavica’s family played a role, as some sources say, asking their reward in the Bambino Holding. Was it true ? and, if it was, who will give to Mr E any kind of such security today ?

  4. Well if he hasn’t already thought of it how about a historic F1 World Championship. One only has to look at the likes of Goodwood to realise how popular historic racing has become (I don’t think Goodwood races under the auspices of the FIA).

    He probably already owns enough ’70s and ’80s F1 cars to fill the grid himself.

    And, as I am told, racing them makes them even more valuable.

    Win / Win!

      1. The Old Man himself. Wealthy people of that age can have a hard time “letting go” and will go out of their way to “prove a point”.

        1. A rival series? I personally don’t think so. BUT, inflicting maximum damage/disruption intentions seems increasingly a possibility. These problems started well before the papers were inked, when the shares offered were regarded as tasteless. The three LM chosen men came out in a big and bombastic confrontational PR STUNT with guns blazing with a lot of sweeteners dropped in, there is a big possibility that LM, apart from the expected maximum milking they will end-up with what once ENZO called a garagisti/deletante series.

    1. Robert, as already said, FIA already have that covered with their Masters Historic Formula One Championship. And Goodwood are also in with the FIA — end of August every three years, most recently last year, Goodwood circuit gets its Grade 4 (Historic) licence renewed.

    2. All, I was just putting forward a tongue in cheek idea not a business proposal 🙂
      I’m aware of other historic F1 championships and have been to the odd round in the past, I would guess they don’t have the Bolt’s attention to detail.
      The reference to Goodwood and the FIA was more concerning general rules than circuit safety in that I have heard is said that there are FIA engines and Goodwood engines. Maybe Joe could ask Mr Newey about that next time he sees him 😉

  5. That on the day Bernie closes the door behind him most of formula one problems would have followed him out I have no doubt, But the present new three of LM have been to fast talking fast and a hell of a lot, also making sure that all they say sounds good, the problem with all that is all they are saying they would like to do firstly it takes time (concords and contracts) and secondly they will be needing others to go on the dance floor to tango. right up to just before LM deal was fixed potential tension between the new owners and teams was already evident, looks like teams decided shares offered was tasteless and so promptly dismissed. this also happened 35 years ago between teams and Bernie. further, although Brawn words are sometimes not easy to decipher, he seems to be saying F1 should step back from being road relevant and ensure the spectacle is preserved, I wonder how much the current manufacturers will agree to that. also it is interesting to read what Toto had to say on the Mercedes website “Wolff urges LM not to “mess” with F1 approach (new rules) in a bit to drive-up audiences, (FI must not rush into “beta” test experiments).

  6. Oh dear. Sometimes people just have to accept their time is over. Why on earth would Bernie want to bother himself with this sort of aggro now?

  7. Personally I feel for Bernie. Life on his wife’s farm in Brazil will probably bore him witless, as would idle luxury in England or Monaco. A busy and challenging admin role seems to be his oxygen. Alas no such role is likely to come his way now.

    Perhaps a tell all autobiography might keep him occupied for a year or two, and allow him to dish the dirt on his enemies. But then again, a guy who lived every moment for tomorrow may find few thrills in raking over yesterday…

  8. According to P***ass, Forbes, Christian S**t and Formula FunnyMoney, the EU should have stopped Liberty’s takeoever by now, and even if it hasn’t, F1 is now doomed to failure.

    Hey and indeed, ho.

    1. … which all goes to proves why one can hear suggestions in the F1 world that there is an Internet-horseshit interface situation going on here. I have even heard people suggest that the servant should be buried alive with the Pharaoh, to serve him in another life. The servant does seem to have a lot of enemies. He must be feeling rather vulnerable now. Where will he get a VIP pass from now?

      1. People without shame have no trouble changing their position to suit the current climate. Expect him to be writing articles for “Impressive Moustache Quarterly” in the near future.

      2. @Joe – I’ve read that comment with great sadness, because like so many other F1 back stories, we will never know what occurred to cause such offence. It’s the same, having to wait for that bloke who was born in 1940, to pop his clogs.

      3. I always thought/suspected that the best servants got the first accreditation passes fast and without problems.

        1. When ever I said that most of those self appointed F1/mostly technical experts rubs each other’s back while in a race between themselves as to who is first out with their mostly hogwash speculations to feed their followers, all hell got loose and a lot of flake were let loose on me.

  9. Absolutely crazy.
    He is only doing this because he got shown the exit door. The old man is deposed and now he feels a little hurt …emotionally.
    (A little man Napoleon complex . At least Napoleon had a bit of Charisma and still is a dominant name in the history curriculum in 21st Century as is Wellington.)
    He gets a handsome payoff and a golden handshake. Now thst Liberty are saying his methods are archaic and dubious. BE gets his heckles up and his talons out. Reminds me of Micheal Palins Roman Emperor who couldn’t say his ‘Rs’. ..Welwease Briwian Burwhyan Bahwannn. Brawn. Welwease Brawn.
    Come on BE retire gracefully now that you can afford to go to a GP and count your dosh in a Lithuanian bank vault.

  10. I have seen a slightly tongue-in-cheek suggestion elsewhere that Mr Ecclestone should take over Silverstone & negotiate a new deal for the British Grand Prix.

  11. To my knowledge there were two somewhat serious attempts at rival F1 Championship: Inter-Continental Formula and World Federation of Motorsport. Neither had gotten too far…

  12. Bernie was rich, powerful and talked about. Deposed, he still has two going for him.
    If I never hear a syllable from him again, I’d be pleased.

  13. Surely such a championship would struggle to get going by 2018, so you’d be asking investors and stakeholders to aim for 2019 by which time Bernie could be 6ft under. Regardless of the practicalities, as an investor I’d just think that’s too much of a risk.

  14. Bernie back in front of the beaks? To paraphrase an episode of Dad’s Army; ‘ Come in no 22 your time is up.’

  15. I see from the FIA site that it is Australian Visa application time again, the new season in mega wide cars approaches. Will there be any overtaking? Many tangles in the first few races.

      1. Like F3 in the UK- which is now what was F4.

        Though not the real F4 which was sold on by the 750mc, who thus abandoned single seaters in favour of one-make saloon series)..

        Alternative series, like “alternative facts”?

        Wasn’t Serge Voronoff’s work somewhat like these rumours: A load of bollocks?

  16. Hi Joe. Does Mr BE still own the F1 TV Company at Biggin Hill that does all the on circuit coverage and beams it out to the world? Thanks again for a great blog, not to be missed, excellent.

    1. The TV company you’re referring to is Formula One Management, which is a large chunk of what Liberty Media has just purchased.

  17. Fight to the end and beyond – you have to give him that. Hopefully the F1 news feeds will not all be PR managed sweetness and light now that the Chief Sh1t-Stirrer has headed off to pasture. We are counting on you for continued controversy, Joe!

  18. Joe, on the subject of media puppets, do you expect Bernie’s exit from F1 to also mark the exit of his chief mouthpiece?

    1. I am told that some people in F1 live in joyous expectation of the day when the person in question is fed into a machine with rotating knives (slow ones, of course) and will happily record his screams and whimpers, in order to warm their hearts on cold winter nights in the years ahead.

      I myself do not give a toss about him.

        1. Micke, the only reason I mention him is to protect you and stop you believing bullshit. I’ll stop doing it if you don’t like. You believe all the crap you want to believe and live in a post-truth world.

          1. We all live in the post-truth world, until a suitable strategy can be formulated to combat its evil. The old ways are broke and cannot combat this new enemy.

  19. I can only think of a couple of people who’ve gone into business with Bernie and haven’t had their fingers burnt. Who in their right mind would want to sign up to “Divide and Conquer 2017 Ltd” ? The whole idea is beyond belief.

  20. What I hope doesn’t happen to Bernie is a situation that I saw here in the states with legendary college football coaches Bear Bryant and Joe Paterno. Both were forced out, Bryant by mandatory retirement age law and Paterno by a scandal involving a former assistant coach, and both died shortly afterwards. Which doesn’t mean Liberty should have kept him on as head honcho. I hope Bernie finds something to keep his mind busy.
    I’ve heard various estimates on how much Tony George spent of the family fortune in launching the IRL to compete with CART, ranging from $150 million to $300 million. All he ended up doing is making NASCAR the favorite motorsport of Americans and today IndyCar has the same things he hated about CART 25 years ago: a majority or road and street races, foreign chassis, a majority of foreign drivers but with fewer fans and corporate support.

  21. Chris Sylt is a fine, upstanding, neutral ‘journalist’ and in no way whatsoever a puppet for Mr Ecclestone.

    Irony: ‘the expression of one’s meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect’

    1. Uh, no. What you said falls under the heading of “alternative facts”– ie, facts which are not actually supported by any version of reality.

  22. Why not just buy Manor with Ron Dennis and use this to piss off everyone in the F1 Circus?

    Add Flavio and sit back, put your protection goggles on, and watch it all explode in exuberant 3D technicolor!

    Just imagine the destruction power!

    1. If Flavio is not available I hear Mr. Montezemolo is quite bored these days.

      Rumored to be anxious to get behind the wheel of a top tier single seater Pastor Maldonado…

      1. I thought Luca was enjoying his life as an investor in a major U.K. classic car dealer? This BCE story is just a fluff piece. Little of substance when one stops to think of the obstacles that exist to stop it happening.

    2. Actually… Pondering it for a moment, imagine Bernie licenses “IndyCar Europe”, and gets Ron, Luca, and Flavio on as team principals. Do mostly street courses and maybe the occasional oval race– You wouldn’t be a “rival” championship with F1, but you’d certainly take fans away from it.

      … not saying it would work, or would be a good idea, but it’s not the worst idea I’ve had this week. 😉

        1. Ooo… snarky! I realize, as a European, you tend to be somewhat insular about non-European sports ( 🙂 ), but if Bernie isn’t just making noise, and expects to start a rival series of any kind before his sell-by date, he’s going to need an established series– and while IndyCar has issues, it’s got some pretty good racing going on currently.

          The cars are significantly louder, and less gimicky, and it’s a spec series with a much lower cost of entry.

          The only problem, ironically, is that the engine suppliers are currently losing money due to cost caps, so they’d be reluctant to expand the series without new engines suppliers coming in.

          Personally, I don’t think Bernie’s serious– I think this ranks right up there with claiming F1 doesn’t need Monza or Silverstone.

  23. What I want to know is how Chase Carey is going to handle Vladamir Putin at the Soviet Grand Prix. Is he going to sit with Vladamir in the box seats like Bernie? Is he going to escort Vlad into the pre-podium waiting room and oversee the drivers’ introductions to Vlad? If yes, is the U.S. media going to crucify Chase Carey the way they’re going after Rex Tillerson (for having accepted an award from Vladamir)?
    Sochi is normally a race I look forward to the least, but not this year!

      1. Supplying Grand Prix’ to strongman dictators and various unsavory types is not ideal for a high profile public company, something Bernie and CVC didn’t need to concern themselves over.

  24. Bernie wouldn’t do it because he’s an intelligent man, simple as that.
    Of course, as president emeritus of Formula One, he can’t be involved in a competition series. Even if he leaves Formula One for good, there would certainly be clauses preventing him to compete against it.

    1. not at all – latest web banter is that Bernie is selling nearly all his share in F1. Whatever is the truth Bernie HAS the plan. And has it for long time. Perhaps he has laid quite an amount of mines for new owners on his way out. That smart operator that Bernie is could see all that happening long time ago

  25. Bernard Charles Ecclestone should be Knighted! What an hell of amount of jobs has He created or ignited !!!? – See this article alone – it includes every kind of profession all around the World – starting from those involved in teams, various businessmen and others all the way up to Judges and EU commissioners!

      1. yes Joe, i know. I don’t know or understand a lot of things. And that’s why i visit the blogs like this, try to find something elsewhere, read and listening to people who may know better, not only on subject of F1, but other things that catches my interest. And as for F1 i find this your blog very insightful in terms of what You write to inform us about and what others have to say

  26. Personally I can’t see Bernie wanting to start something new. A few years ago someone started up A1 GP which seemed a reasonable idea but petered out. Bernie may be happy that in his terms at least he got out just at the right time and he has left Liberty a difficult task with a considerable weight of expectation that smaller teams get a better deal, fans get a better deal, circuits get a better deal and Shareholders get more money. Hmmmm…. all parties are going to get a better deal in a zero sum game? Ross Brawn is already talkng a good game but will the numbers add up? Bernie can put his feet up and see if they can do any better than him which is definitely not a given. A new series could be interesting but I think most parties want to see how the Liberty deal pans out before thinking about jumping ship maybe after 2020 and there is no avoiding the cold hard fact that Bernie will then be very old.

  27. It’s hard to feel sorry for men like Bernie. They get where they are by being ruthless and it is only fitting they should be deposed in such a manner.

  28. Joe,
    I doubt we have heard the last of Bernie. Right now I am thinking – making a list of 10 things that he might do next, maybe we should all do this and see what comes true in the next 6 months. Now down to the Bookies to see if they will take my bet.
    Any point in asking you Joe what you did Bernie will do next with regards to Motor racing?

  29. Wouldn’t surprise me if Bernie has a plan to avoid the inconvenience of dying
    Noticed “realF1” trademark is up for grabs…ties in nicely with the twitter crowd

  30. Is it possible that Bernie is planning to launch, fund or run a series, not a rival to the world championship, but just a series of some sort?

  31. As soon as I read this I thought its Bernie’s usual mindgames trying to take the shine off Liberty media’s first days of ownership. Especially the bit that mentions him not growing the business.

  32. tv contracts may all be locked down but its expensive pay tv with super low viewing figures.
    He could find a bbc ,itv or c4 in every country in the world to run it.
    Jjust think mk dons and the new wimbledon now in the same league . Proves the fans are what counts not vast industrial concerns wasting money on tech advances just for the sake of another 20 processions a year.

  33. So bottom feeders are pedalling a new series story with a prominent Italian jumper salesman gobbling off …. spare me

    1. He should stick with his orange-haired friend in the United States. There will be to gained from his trough…

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