Mercedes is not only winning on the race tracks of the world, it is also winning in the showrooms. Today, the company’s parent Daimler AG announced that Mercedes has overtaken BMW as the biggest manufacturer of premium cars. The two German firms and Audi have been fighting for the position since 2005 when BMW moved ahead of Mercedes. Six years later Mercedes was pushed down to third by Audi, but that triggered the current push to regain the top spot.
The success helped to drive up Daimler’s profits, which rose to €8.8 billion on a turnover of €153.3 billion. The company’s overall vehicle sales jumped by five percent and Mercedes brand sales went up 10 percent to a record 2.19 million cars.
What was most interesting about the announcement was that it revealed that the company’s research and development expenditure went up to €7.6 billion in 2016. Daimler CEO Dieter Zetsche that the company is now pushing hard into new technology and innovation, in order to be prepared for the onset of autonomous vehicles. As part of the process Mercedes is launching a new brand of electric vehicles called EQ.
Please think about donating to the Jill Saward Fund, which aims to continue the work of my sister Jill Saward (1965-2017), who campaigned to help rape victims and to reduce the number of rapes in the world.