The Haas VF-17 has been unveiled. The Ferrari-powered car is almost all new.
“I think the pedal box is the same, but all the rest is very different from last year’s car,” said Gunther Steiner, the Haas F1 Team Principal. “You always try to make a faster car, which is normally a lighter car. Now we can put on more ballast and get better weight distribution. The aero is completely new, as are the tyres, so we needed to have some built-in adjustability. The car has a more aggressive look. It’s lighter and more aerodynamically efficient. Everything we learned from our first car has been applied to our new car.”
The team boasts a new livery as well with more grey which is more closely linked to Haas Automation’s corporate colours.
“Being a Formula 1 participant brings a level of credibility that you just won’t get through traditional advertising,” says team owner Gene Haas. “People are kind of ‘show me’ people, like show me what you can do and then I’ll believe in you. That was the initial concept – to convince people of our ability to do things others can’t, and I think that translates into being a machine tool builder.