Aston Martin is about to name SentinelOne as its Official Cyber Security Partner. This is not overly exciting except that it shows that US tech firms are willing to invest in the sport more than ever before. The news follows the announcement of Cognizant as the team’s title sponsor. Sentinel is valued at around $3 billion.
Yea, I’ll bet Stroll doesn’t hear “I’m sorry the CEO has left for the day” as often as Mallya did.
But won’t this and Cognizant be primarily based on B2B deals with Stroll’s business empire?
It doesn’t matter about the detail of the deal if cash arrives on time. A lot better than energy drinks that doesn’t exist amongst others.
I just meant it’s not an indication of greater American corporate interest in F1 per se…
Like First National City Bank? Or Beatrice? Or UOP? Or USF&G. Formula 1,is a marketing tool that knows no nationality. B2B deals are a dark art and big corporations would not get involved if they did not make sense commercially and financially.
Not to mention Cognizant is a massive international company. One of their core businesses is outsourcing. We use Cognizant software resources in India for our main outsourcing.
Andrew, the youngest of those sponsorships is 30 years old (and I worked directly with three of them)…
Like First National City Bank? Or Beatrice? Or UOP? Or USF&G. Formula 1,is a marketing tool that knows no nationality. B2B deals are a dark art and big corporations would not get involved if they did not make sense commercially and financially.
“A dark art” are they, LOL. To whom?