Martin Whitmarsh has been recruited to the new role of Group Chief Executive Officer of Aston Martin Performance Technologies, a new entity which will encompass the firm’s F1 activities and will also “develop, apply and take to market the group’s technical capabilities and intellectual property, with the aim of providing best-in-class innovation, engineering, testing and manufacturing services across a variety of key industry sectors”.
In essence, however, this puts Whitmarsh in charge of the whole of the F1 business, which means that owner Lawrence Stroll’s recent denials that there would be someone put in above Otmar Szafnauer seem a little out of place.
Whitmarsh worked for McLaren from 1989 to 2014 including being the group Chief Executive Officer and Formula 1 Team Principal from 2008-2014. Under his leadership McLaren diversified its business activities with McLaren Automotive and McLaren Applied Technologies.
“Martin will enjoy senior leadership responsibility and will assist and support me in setting the new strategic direction for Aston Martin Performance Technologies and its subsidiaries, including the crucial objective of leading the transformation of Aston Martin Cognizant F1 Team into a Formula One World Championship-winning organisation within the next four to five years, and evolving it into a £1 billion business over a similar time period,” said Stroll. “Martin has enjoyed a long, successful and high-profile career, spanning the motorsport, automotive, aerospace, marine and renewable-energy sectors.”
Whitmarsh will start work on October 1.
Since departing from F1 Whitmarsh has been involved in the world of sailing and in wind technology.
Readers of the JSBM newsletter will have learned last week that Whitmarsh was joining the team, although Stroll’s denials made it rather difficult to pin-point the role.