Joe Saward is a writer, specializing in Formula 1 racing. He has attended and reported on every Grand Prix since 1988, even during the COVID pandemic.
A professional motor racing journalist since graduating from university in 1983, he cut his teeth, travelling around Europe, living in a tent, while reporting on the European Formula 3 and European Touring Car Championships. After a short spell at the BBC, he joined Autosport magazine in 1984. He spent 10 years there in various roles, becoming International Editor and ultimately Grand Prix Editor, while bringing the sport closer to the fans with his Globetrotter column.
In 1992, with the increasing use of electronic media, he decided to move to France and became a freelance, working for clients all over the world.
In 1995 he established the award-winning e-newsletter now known as JSBM, speeding up the global spread of news about racing. This publication is read every week by many of the sport’s decision makers.
In 2000 he launched grandprix.com, which became one of the most respected websites in F1, although he is no longer involved.
Joe helped to launch another innovation – F1’s first e-magazine, called grandprix+ in 2007. It is read by subscribers all over the world and is still the fastest F1 magazine available.
During his career he has done all manner of other jobs including broadcasting, script and speech writing, making speeches, consulting with F1 teams, sponsors, TV companies, sporting authorities and even institutions such as the Media Lab at MIT in Boston.
He also hosts events (real and virtual) which allow F1 fans to ask questions about the sport, while also podcasting with Missed Apex.
He is the author of a number of books on different subjects and was named Renault UK Author of the Year Award by The Guild of Motoring Writers in 2007 for his book “The Grand Prix Saboteurs”, a story about 1920s racing drivers who became British secret agents in the French Resistance. He wrote the best-selling World Atlas of Motor Racing in 1989.