As exclusively predicted on this blog, Infiniti, Nissan’s luxury brand, has agreed a marketing deal with Red Bull Racing, for the 2011 and 2012 F1 seasons. Infiniti will have a high-profile branding on the racing car, drivers clothing and related team uniforms and equipment. In addition to the branding and marketing relationship, Infiniti will work with Renault to forge future technical collaboration with Red Bull Racing. The Red Bull Racing team will continue to use the Renault F1 engines in 2011 and 2012.
“Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range,” says Andy Palmer, Senior Vice President, Infiniti. “Given these twin ambitions, it is clear that Formula 1 offers us an unrivalled global communications platform, complementing Infiniti’s ethos of Inspired Performance. We are excited to have the opportunity to enter Formula 1 together with a world-class team like Red Bull Racing Renault.”
Team Principal Christian Horner, who was instrumental in pulling the agreement together, said: “Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them. Coming off the back of our 2010 Drivers’ and Constructors’ World Championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti.”
Bernard Rey, President of Renault Sport F1 further endorsed the new deal: “While Renault is rightfully very proud of our achievements within Formula 1, we know the future is about collaboration. To have a talented and committed Alliance partner like Infiniti is very welcome as we set out on the current and future challenges in Formula 1. So it is with great pleasure that I would like to welcome Andy Palmer and his entire team in our Formula 1 adventure, and I look forward to starting the 2011 season together as Alliance partners.”
joeblogsf1 
Do you think this is a transition towards Renault selling/giving their F1 engine factory to Infiniti in 2013? Makes sense considering Renault’s gradual pullout from F1 and the major changes in 2013 after this phase of the deal ends.
Is this anything more than a cash branding deal? Does Infiniti have anything technical to offer RBR, in your opinion?
Huh?
So you go from Red Bull Racing Renault (no Infiniti) to Red Bull Racing Renault (Infiniti). How does that increase your branding?
I thought the Renault engines were going to be rebadged Infiniti? Which would mean they would be Red Bull Racing Infiniti, not Red Bull Racing Renault.
Either the story has been written up incorrectly, or Red Bull Racing has parted with $7m for the privilege of, er, nothing.
Huh?
So still RBR-Renault, and not RBR-Infiniti, then…
“Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them”
Translation: “When we saw the size of the cheque we were very open to working with them”
Not this time Joe! Love your blog & opinions but you did not report anything about Redbull and Infiniti. A few comments about manufactures in F1 including Nissan was not a scoop.
By all means knock me down by posting the story I seem to have missed and unlike your haters I’ll grovel and apologise profusely.
If you had to be so cryptic as to protect sources then you can’t claim it later.
Drez & others…
This is what I mean about having a little respect for the blog. Why bother to attack me for doing you a service? What possible motivation is there for me to do these things when all you can do is say that I did not do this or I did not do that. The exclusive refers to breaking the story on Sunday afternoon. The BBC copied it from me after about five hours and everyone else copied them, most people crediting the story to the Beeb. Such is life. Before that it is true that I only hinted at it strongly. To be totally truthful when I wrote in the original post “as reported previously” I was confusing where the story was written. If you had been a subscriber to Joe Saward’s Business of Motorsport newsletter you would have read the following story in the January 10 edition:
“There are rumours in Japan that Red Bull Racing may not have engines called Renaults in 2011. The suggestion we have heard is that the French engines could be rebadged as Infiniti, which is the premium brand owned by Renault’s partner Nissan. Infiniti started out in the USA in 1989 but in recent years has gradually expanded into new markets in Asia, China, Eastern Europe and the Middle East. It was launched in Europe at the end of 2008. The Infiniti name has been used before in motor racing, with the Indy Racing League engines being branded Infiniti between 1996 and 2002. Such a deal would make sense for Renault which is now looking for ways to increase the returns on its F1 investment. It also makes sense for Red Bull as Nissan would no doubt be willing to pay for the privilege, which would bring the team more money, without using up too much space.”
So the deal is slightly different than the stories suggested, but at least give me some credit for trying…
And, bear in mind that I do not spend all my time sitting at a desk, working for you lot for nothing. The original post was written on a Sunday afternoon, on an iPhone, in a taxi in Edinburgh.
I guess in future it makes more sense to save all the good stuff for paying customers.
As exclusively predicted on this blog, Infiniti, the global luxury automotive brand from Japan, announced today a marketing agreement…..
You had said the engines were going to be ‘rebadged’ maybe some fact checking next time?
Ed,
You cannot fact check a story like this. It is a secret. They don’t want people to know it. Thus I told you a secret. If that is not good enough then I might as well stop doing anything. Telling me off for breaking a story because it was slightly wrong is not helpful.
So, are the rebadging the engines or not? Your previous article stated they would be rebadgind, and you’re confirming your previous article here. But this story says nothing explicitly about rebadging, and I just finished reading a Noble article at Autosport quoting basically everyone you quote above saying “we’re not rebadging the engines”. Either Autosport is monumentally wrong or you’re being disingenuous (which I hope isn’t true because your reporting of F1 is some of the best and I’d hate to lose confidence in it).
“a marketing agreement with Formula One World Champions, Red Bull RacingRenault … The Red Bull Racing team will continue to utilise the Renault F1 engines in 2011 and 2012”
Er, I’m not sure which I find worse: brand engineering of engines (simply relabelling Renaults as Infinitis) or what we seem to have here, which is the addition of ‘Infiniti’ as promotional brand to a car that will still be called a Red Bull Renault.
Renault powered cars will this year also carry branding from Infiniti, Lada and Lotus. That doesn’t seem like good marketing strategy for la Régie to me.
I know it’s nostalgic, I know it’s not realistic these days, but I really enjoyed the 1980s and 1990s when there were lots of genuinely different engines from different suppliers around.
To be fair, it’s important to note that the engine name will *not* change from Renault to Infiniti, as you predicted.
Roger,
The original story may not have been 100 percent accurate, but is it not better to know something rather than nothing?
Joe,
This isn’t the engine badging you predicted but more akin to a Lotus type sponsorship deal.
I understand that the engines will remain Renaults.
John
So I assume there *isn’t* a rebranding then. I see the BBC got some flak for saying it was.
Joe,
I think you are right… and once I have a shiny new ipad I’ll be subscribing for a year to GP+
Keep up the good work and ignore the ungrateful trolls. Your blog is much appreciated and it’s a shame the keyboard warriors have so few morals nor manners.
Paul
It is not unlikely that “rebadgiing” the engine was the original plan at the time you hinted at it, but it fell trough for one reason or another.
Sauber raced as BMW Sauber, even though BMW had left F1, the black Lotus is officially still a Renault, so changing a name is apparently not easy (very expensive) in F1.
In addition there might have been issues with regards to the engine freeze?
Joe,
This is the internet. All human life is here, and you can not expect to only get positive comments.
I notice in recent times that bloggers who are determined to reply to every comment end up packing it all in. The great Iain Dale did that before christmas ( http://www.iaindale.blogspot.com/ ), and there are many others.
Just let it go or we shall all be sorry..
Cheers,
Ed, you can have your news 6 weeks early or 100% accurate – which would you prefer?
At least the rumoured version comes pre-translated from marketing speak into English, it smells closer to the reality than the actual press release does to me!
Joe, if you want to get only positive comments then yes your publication exclusive content would be the place to go.
The internet is full of comment idiots who will post something entirely fan based and unbalanced as they feel someone is listening. Quite often these people have little social interaction to discuss their opinions with like-minded but opposing viewpoints and therefore shout it on the internet looking for agreement.
You may find making this comments section require a fully verified login with username and password may help keep those people away.
To the people that lack comprehension skills Joe’s original article said “it looks like Red Bull Racing is not going to be running Renault engines in 2011 – but will switch to Infiniti instead”. Notice the usage of the phrase “looks like”, it implies that based on the best information available, that it appears something is going to happen. If Joe had of been 100% confident that it was happening for sure he would have written something like “Red Bull will not be running Renault engines in 2011 – but will switch to Infiniti instead”.
Joe, I’m 100% with you on this, and it always makes me cringe when I read the ungrateful, aimless criticism. Just think of the numbers, how many people read your fine work, against how few thoughtless commentors – there’s a little rain in everyone’s life. Granted, you need stormproofs to deal with some of the halfwits . . .
And don’t forget, all or most of these commentors probably have an agenda, and are not honest enough to declare their interests elsewhere. I note that the mighty A*t*sp*rt are making a big song and dance about the fact that Infiniti re-badging is not true, was never ever ever even considered, blah blah. Methinks the lady’s grapes are somewhat sour!
So we’ll have an RBR-Renault sponsored by Infiniti, a Renault sponsored by Lotus and Lada, and a Lotus-Renault sponsored by the Naza Group which is somewhat of a competitor to Proton (local partner of Kia and Peugeot in Malaysia and largest parallel importer in Malaysia).
Renault seems to have a knack at attracting competing brand names on the cars using their engines…
I wonder if there were any precedents in F1. I seem to remember that in the early 80’s Williams had some small British Leyland or Rover stickers while they were powered by Ford or Honda.
“Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them.”
Although Christian Horner says that, as it stands now it looks just like the marketing exercise that Lotus Group has with Lotus Renault GP.
Anyone else think that having Infiniti, even just the name about, makes VW more likely?
Hmm, OK, but Peach would have to break out his looney pills, for that to happen, because bet your life he doesn’t like doing normal things 🙂
Or noted that the Skyline GTR that Ayrton was once involved with, isn’t so distant from this name, at least organisationally? There seems to be intertwined heritage, though i’d be very happy for someone knowledgable to disabuse me of my cursory reading.
Was just checking what i was on about, so the simplistic references are easy. Would be great if there was someone with a better history. My initial thought was it’s a pity a 1963 G50 Fuji Skyline would be a nutcase car to maintain. That year’s model looks very stylish to me.
Ghosen did pile in and fix Nissan. Genius, and diplomatic. So, Nissan are getting some respect which is due.
Conveniently distances them from this Lotus rabble.
Anyhow, anything which has more recognition across the pond is good for F1. Can anyone tell me if this is actually true?
“One can’t successfully follow St Paul’s technique of being all things to all men without a change of suit.”
Graham Greene, “Our Man In Havanna”. I once had that scribbled large in butchers pencil on my wall, were i’d look up when i awoke.
Maybe it’s just a western thing, to put too much value in one name. My brief experiences of Japanese businessmen inclined me to think they think about company names like poetry, they like depth, history and resonance. At least, i always think they have a very fascinating approach to it all.
– j
Joe, please, save yourself the hassle and stress and just create a login system for comments: anyone who abuses that right can be banned. simple. or better still, go with your original plan of only making it available to GP+ subscribers.
I read this blog every day, and I also read many of the comments: the vast majority are from people who respect your opinions, respect what you are doing here and are also very grateful for it. Some people will always exercise their right (as given to them by the anonymity and unaccountability of the internet) to be pricks. Most readers would rather you find a system that allows you to continue writing and save yourself the bother that this is causing, or ignore the idiots. You will always struggle to reply to all the comments, and that you still attempt to do so is admirable (most bloggers simply dont bother these days!)
Must admit I’m a bit confused by the co-branding thing. It’s a really good way to dilute your image. Basically what it’s saying is that Infiniti is trying to compete with Mercedes, BMW, et al, but at heart it’s a Renault. Granted the Infiniti Road cars aren’t related to Renault, but the company is, so people are still going to make that connection. What complicates it further is that Infiniti road cars will soon have Mercedes engines.
In my opinion, RedBull should have full Infiniti branding, Team Lotus should have Nissan and Lotus Renault should have, well… Renault. Then the people that are really interested will know it’s the same engine, but for the majority, the branding can be fully effective and not send out too many mixed messages.
Mind you, Renault are used to handling different car brands, as previously discussed. With Renault, Lotus, Lada and some (probably non-car but ironically named) company called Rover on their car…
Joe,
You obviously need a new crystal ball. If your going to ‘break’ stories please be 100% correct.
Now say after me, ‘Joe is a very naughty boy’.
AARRRRRGGGGHHHH. Get a life people, are you bloody perfect?
I shall subscribe to GP+. I was against Joe making the blog subscriber only, my views are changing and I would’nt blame Joe one little bit for going that way.
Now everbody repeat after me, ‘Joe Saward is bloody great’.
Joe,
“I guess in future it makes more sense to save all the good stuff for paying customers.”
When occasionally you’ve dusted off and polished earlier writing, has that not been enough to attract people?
In other words, keeping a *public* blog going might not require much new effort. Just keep an eye on older stories which are resonant to current events, and put them up. Since you’re admired or historical writing, that doesn’t, in my mind “break the brand”. Moreover, that would still be feeding the five thousand. (or technically, a bunch more than 30,000, if you get my joke)
I’ve been so dumb. People do willingly, eagerly, pay for up to date stories. Moreover, you’re writing this as if everyone is in the know. Obviously you don’t talk down to anyone. But i’m suddenly thinking your style is closer moderating a private industry conference. That idea changes the pricing model.
I’m not writing this as a love letter, or some pitch, but as a excercise in sussing out how this kind of thing can work. It’s a bit strange in my mind, that who else does daily news, usually is a whole office, and so i worry about sustainability, and practical things like strain on health. Equally, i know that individuals who are simply “swiched on” have problems *not* writing. I speak as a addict 🙂
I’ve privately worked out that such credentials and real name as i have, would not bother me to make known, in a smaller, private space.
Funny story, I was once threatened along these lines “you can find anything about anybody on the internet!” Oh, My Lord, that made me laugh. Or would have, had there not been venom, in those words. But it’s safer not to make it easy for the deluded. Just recently, i’ve had a trickle of a stream (bloody river, if you allow how few people i deal with) of invitations to something called LinkedIn. Then i read how that website was offering financial incentives to some members. I maintain the belief that the only time you should make yourself publically known, is when you do something significant in public. I’m presently nonplussed by someone who does have a public profile, who apparently wants to work with me, (i’m flattered) and whose websites and internet references are a dog’s dinner. Really nice chap, good background. Just phoning up people I barely know from not my school is not an ideal way to work.
Summary: if a public face, make it easy for people to know you. If you skulk around in private business, make no pretences, and keep your head down.
all best,
– john
Sorry Joe, just keeping you on your agile toes! Wasn’t meant in a harsh way.
I’ll be subscribing this year, if that makes you feel better 🙂
i’m sorry, but no i don’t think so. andrew maitland built a business on that argument for the past half a decade and you have lambasted him for that on many occasions.
as have i.
Is it a case that Renault/Nissan wanted to rebrand the engine but they’ve left it too late for this year and the entry list was finalised?
I don’t get the Joe bashing. Because of him and this fantastic blog I had a “heads up” about this story which I wouldn’t have got from other sites/sources.
I bet when Joe first reported it even Red Bull & Renault we’rent sure how the detail was all gonna shake out nevermind other journalists!
Hmmm. There’s more to this story I think, especially if Inifiniti are going to be their own manufacturer as stated in some stories.
What has RBR been complaining about engine wise? The alleged disparity in performance between Renault and Mercedes/Ferrari power plants. Did RBR/Renault try to address this? Yes. What happened? Mercedes vetoed (as I understand it) any performance leveling tweaks.
So what happens if a new engine entrant arrives on scene? One who needs to homologate their own engine? It might be based on a Renault, but I sure the company structure will be structured in such a way as to “prove” that this is an Infiniti engine design. Pure speculation on my part, but very clever of RBR/Infiniti if it comes to pass.
Apparently the 2013 engine may be an Infiniti, to tie in with Nissan and the FIA’s ‘eco’ push … although whether that engine will be in a Red Bull is yet to be seen, as Red Bull are courting VW for 2013.
Joe, I have understood in the past that Red Bull, the drink company that is, were close to the VW/Audi group, all or most Red Bull company vehicles are bought from VW/Audi.
Does this Infiniti announcement mean that relationship has gone cool, cold perhaps?
In 2013 we get a new set of engine regulations, VW/Audi are rumoured to be keen to get involved, there has been much speculation as to which of their various brands they might use. The Red Bull/Infiniti tie-up is for two years, at the moment.
Do you expect the entire Red Bull/Renault/Infiniti relationship to finish at the end of 2012 with a switch to VW/Audi or is it VW that are looking for a new partner?
Martin,
From what I heard the relationship went cool a while ago
Just want to say I agree with Henry (posted at 09:43).
Anyway, on the subject of the Infiniti deal: I’m not sure why there is such wonderment about why they’ve done it. If I understand it correctly, Red Bull effectively get their engines paid for by someone else and we get to see the word “Infiniti” written all over their cars, clothing & equipment. Sounds like an awareness-raising exercise prior to taking on some new markets to me. Standard practice?
mr. c.,
i think you understand this well:
there are truths and truths.
This is like the “five yesses” you’re told to be wary about, when dealing with sharp asian business types.
Shades exist.
It’s up to the reader, to tell the difference.
Yes, this is odd, for some views, to think that every now and then a writer cannot have 100 percent of The Truth. That’s the con sell. But that is not usually a real burden. Readers are not as valuable as my chosen profession – advertising – sometimes like to sell to the gullible.
This is not fallibility.
Think of batting averages in Baseball.
Or, how only last season, wins were not the most important thing.
I’m mostly Wrong. But if i can get a couple of things right a year, i’m doing very well.
Always ask yourself the question, before demanding the answer.
Anyhow, i may be played out, but i have a different game. About half the fingers on my hand, represent who likes that.
yours, very fallibaly,
– john
Joe – do you think there may be some truth in my thoughts on the subject concerning the reasons that the engine will still be badged as Renault?
Renault, as a team, or an engine supplier, have only ever had the No. 1 displayed on their cars once, after it was won by them the previous year. Mansell won and went to Indycar, Prost won and retired, Schumacher won in a Ford (hence although the Benetton used a Renault engine in 1995, it was not won by them), Schumacher won in 1995 and went to Ferrari, Hill won and was sacked, taking No. 1 to Arrows, Villeneuve won and Renault left the sport. The only time Renault have carried the No.1 on a car with a Renault badge, as won by Renault, was 2006, after Alonso won in ’05. Then, when he did it again that year, he went to McLaren.
So how important to Renault is it to have the No.1 on a car with their badge? If the engine had been branded Infiniti, it would once again have lost out on the chance – although part of the same group, it is not a Renault by name…
Just a thought, keep up the good work!
Phil C
Don’t know.
I wonder if the moderated comments end up compounding the deluge of reaction you feel? I am not a regular commenter on any blog because I rarely have something unique to say. The internet is a big place and I am not a special snowflake. But a few times in the past couple of days I’ve commented on stories on your blog because I had a string emotional response and there were no other comments echoing my thoughts. Then I come back the next day and find my comment is the 20th expressing almost the exact same idea, and probably doing it less well that the previous 19. Maybe if 10 of those 10 commenters had seen previous posts they would have not commented. I know I wouldn’t have. I would have been able to read your response to someone else without having to add noise to the comment flow, and cutting down on the deluge you feel.
I imagine your unmoderated comment stream isn’t a fun thing to look at (though I think you’ve said in “aside with joe” in the past that you just clean out abuse and it’s not much, so who knows. Just a thought.
Quote AlexP:
So we’ll have an RBR-Renault sponsored by Infiniti, a Renault sponsored by Lotus and Lada, and a Lotus-Renault sponsored by the Naza Group which is somewhat of a competitor to Proton (local partner of Kia and Peugeot in Malaysia and largest parallel importer in Malaysia).
And don’t forget that Renault/Nissan have signed an agreement with Mercedes that is going to result in Mercedes engines being used in a number of Infiniti road cars, and Renault engines in Mercedes (FWD) vehicles too!!
Joe,
Don’t worry about all the haters. To quote the great poet Jay-Z: (Edited for content) “If you feelin like a pimp, go and brush your shoulders off… People is crazy baby, don’t forget that boy told you Get, that, dirt off your shoulder”
The way I see it, you were close enough considering this was deal was so hush hush. I read a blog about a fruit based computer company and anytime a new product is expected, they list every weird and wacky prediction. There are a few people who consistently get closer to the details than anyone else, but are not always 100%. Considering your track record of being right almost 100% of the time, sometimes its nice to know you are human, and not controlling the whole F1 world like it’s your puppet.
Well it’s worked already. Broadening the awareness of the brand outside the US, that is.
I always thougt that Infiniti was the premium brand of Honda!
Or maybe I was thinking of Infinity……
Ta Da!
Great to read you scooped everyone on the story, without reading the comments I never would have realised. Respect to you for the work you have done and continue to do, your blog is my “go to” each day to find out what’s happening in F1.
Roo
The back and forth of the comments sometimes amazes me. Joe provides essentially a free insight into the sport and we bite his head off.
I cannot believe what I am reading in some of these comments from such ungrateful, snide, people.
Before I’ve even had a chance to thank Joe for keeping the comments section fully open, it’s things like this that make me wonder if he made the right decision after all.
The cynic in me wonders whether it’s a deliberate campaign to harrass him into closing comments, knowing that it will make his blog less popular as a result.
Wow! Tough crowd. Even if the first report was not 100% accurate it cleared up a lot of confusion when the story leaked on the BBC. Not sure why Infiniti would have their name on a Renault-engined car and not change the engine name. Maybe it’s something in the rules. Mind-you, in the States Honda make an engine for Formula Ford racing so what’s in a name? The good news is that another manufacturer is putting some money into the sport.
I’d prefer a story on a secret that’s not 100% accurate to one that is 100% accurate. That may sound odd but it shows that the secret is being kept (or alternatively someone is trying hard by putting out disinformation).
So much in motorsport these days is so well known well before it’s announced that it’s not funny. The fact that the general consensus was incorrect on the totality of Infiniti’s involvement shows two things: 1. Joe can’t be always right (what?!? Joe’s human??) and 2. too many stories on the net are either stolen or misunderstood as I’ve seen a few where the announcement story was based wholely on pre-announcement speculation.
I missed who mentioned it above, but the 2013 Infiniti engine does sound likely from the quote “work with Renault to forge future technical collaboration with Red Bull Racing”.
I tend to agree with John (March 1, 2011 at 13:41) – what appears to be a mob screaming for blood, is actually 15 people independently pointing out a misunderstanding, because via moderation the time lag between story published, initial comment posted (by reader) and initial comment shown is too long. I also think that the repeated reference to ‘haters’ is not doing the name-callers any favours.
That’s not to say that there isn’t a lot of pedantry targetted to what is essentially a well written and well informed gossip column. Carefully worded press releases can be found elsewhere.
So how about next time we see something we don’t 100% agree with, rather than race in to be the first to point out the error, let’s see if someone else has performed that service for us.
Oh, and please keep up the great work Joe.
Dear all
OK, Joe, how does one subscribe to the Business of Motorsport newsletter????
What’s that saying?- “those who can, do, those who can’t become critics’
What I find amusing is that just about all the pot shot brigade haven’t got the guts to give their full name.
Oh well, perhaps the problem is that they have weak egos, and give themselves an ego boost by finding fault with your writing.
Or, perhaps their d#cks are so small that they can’t see them, let alone find them, and, the only place they can w*nk is via their computers.
Anyway, to get back on topic, I’m putting my money on the Infiniti label being a way to get around the development freeze….. what an awesome thought- Red Bull with the same power as Mercedes, Ferrari….. However, if this is the case, what does it say about Renault’s relationship with Bahar’s mob, and, gennii (Correct me if I have the wrong mob, I’m running on 3 hrs sleep.)
John (other John)- I try to read what you write, but, again, and, without malice, I ask, if you can’t write in sentences in English, can you get someone to translate???
I will give one example- “this is not fallibilty. Think of batting averages in baseball”
Surely, if you work in advertising, you can find a way to get the message across??
If I sound frustrated, rest assured it is because I am dying to know wtf you are talking about.
Cheers
Mark R
http://www.morienval.com and look at the tabs…
Mark Ryan,
just for the record, by email, i did give Joe my full name. I’ve cited my reasons for not providing my real name elsewhere. I’ll change that, whenever Joe sorts the login system, but there are good reasons to keep that open.
“This is not fallibility.
Think of batting averages in Baseball.”
translated:
the fallibility comment is because you can screw up a proportion of things, and still win well.
In baseball, even the best players dream of a 0.4 average, which would put them in the hall of fame. Not just. Ty Cobb is the all time leader at 0.366.
. . .
I do sometimes mangle my words, please accept my apology. This inevtiably happens when i get distracted for a fair while, between my first thought, and coming back to check / edit. I do make quite a bit of effort to edit clearly, but equally i overreach for concepts that pop into my mind.
It’s a function of also having to be concentrated elsewhere, but i’ll try to improve.
My line in advertising is more pricing and contracts, where there’s a lot of short-hand. Writing copy is not my thing.
Always room for improvement, so thanks for calling me out.
– john
Tilke knows where the bodies are buried
How about a Facebook login down the track?