Thoughts at Monza

I have written various columns in recent days, trying to get across my love for Monza. In GP+ I told the story of arriving in Heaven and being directed to the Celestial Speedway. “If you get lost,” the angel says, “Just ask for Monza”.

But such religious references get complicated when one ventures afar and so in The Hindustan Times, I concluded as follows:

When I am asked what my favourite race is, I might say Melbourne or Montreal because I like the cities, but there is only one Monza – and every race fan should go there once.

I have often thought it a shame that Grand Prix racing does not have its own resident poet, if indeed one can be resident in “a village” that it is constantly on the move. The sport has so many elements that might inspire great poetry: its light, its colour, its noise and its smells.

And, of course, its emotional highs and lows.

I want someone who can describe Monza in all of its glory because I have tried many times and I am never really satisfied.

It’s just that this is the place you want to be…

Monza is just perfect. Yes, we can always find things to whinge about, but it is the greatest race track on earth and the rest of life’s dross really doesn’t matter. This year, by some slip of the mind of ski jump-like proportions, I managed to go to Monza having failed to book a hotel room. The magicians who organise my travel were faced with a real challenge, but it worked out fine. I had four different rooms on four different nights, but all in the same hotel. The staff I met would all say:” “Ah, you are the one”. On one evening I even had a conference room that had been converted into my own personal penthouse, completed with a huge terrace, a TV and even a mini bar… They were keen to please, not because that is what hoteliers do, but rather because this was Italy and F1 is a religion.

And I guess that is the secret. Monza has more passion that any other race track I know, and it is infectious. There is a reason that the Ferrari fans are named “tifosi”. The word is related to typhus and is used because the fans are so passionate that they are almost in a fever.

Luca Montezemolo, the chairman of Ferrari, is the world’s number one tifoso. He can be a little eccentric on occasion, but he is no fool and when he talks the smart people in the Formula 1 world listen.

On the Friday before Monza he met Bernie Ecclestone and Jean Todt at Maranello for discussions about the future of the sport. Afterwards he told the Italian media that F1 needs to consider shorter races, held later in the day, in
order to attract a younger audience. I am not sure about that idea, but I recognise that there is a problem. The sport is not appealing to the youth of today. The older generations may scoff at shorter attention spans and a laugh about how “the kids these days” are wired to the Internet, but if F1 wants to remain relevant, it needs to adapt and embrace the future, rather than trying to ignore the fact that this is the way the world is going.

Trying to hold back time has never worked… one just has to embrace it. Because of F1 stays stuck in the mud, someone else will overtake.

162 thoughts on “Thoughts at Monza

  1. Compare the time length to most other big sports and races should be longer not shorter.

    Starting later for the European races is certainly a good idea.

  2. What a lovely post. I fully hope to experience a wonderful time when I go to Monza next year.
    As a youth I don’t think shorter races or races later on will help. My ingenious and oh so original idea is to have the race online for free (or a really SMALL charge) so that I and people like me can watch it when ever and where ever we want .. also I think more things like movies and getting F1 in the mainstream Hollywood media will help too.

    1. The races are technically “online” if one knows where to find them, but having an HD channel streamed via FOM, from the formula1.com website for instance, would certainly be a step in the right direction. I would pay upwards of $10NZD per race weekend to get HD coverage of all 3 days. Imagine the extra revenue stream this would generate. Although I would assume the television companies would have a thing or two to say regarding this medium switch.

      On the other hand, regarding getting the youth hooked into F1, I am currently 25 years of age, and have been watching F1 religiously since I was 13 or so, completely of my own accord, with not one single outside source (parents, extended family, friends, no-one) having got me into watching it. It was simply something I saw on the news that looked amazing, and I thought to my young self that this is surely something I should watch (having played Gran Turismo on the PS1 I though it looked similar). At this time, around 2000/2001, it was still shown on free to air TV, which it no longer is in my country. This was the biggest enabler, as my family simply couldn’t afford a SKY TV subscription.

      I watch 80 minute long Rugby matches, 90 minute long Football matches, and (most enjoyably) 5 day long Cricket test matches. None of which I consider to be a burden time wise. To shorten the Grand Prix length would be sacrilege in my opinion. It is not the length of the race that turns off the youth, it is the relative obscurity of the event (especially here in NZ), the fact its on at all the wrong times for us, and the fact that we have no current F1 stars (unlike Australia). I want to sink some brews in the evening with the boys and watch the GP, not at midnight like I’m forced to for every event bar Australia and some Asian races. It’s the promotion that needs to change, not the event itself. Bring it more into the public eye. A little thing called marketing.

      1. While Rugby is 80 minutes long and Football is 90 minutes and F1 is of similar length, rarely do they have a 2 hour build up program and a 2 hour strip down program plus a 3 hour session the day before to decide who plays who.

      2. In Australia, OneHD/Ten (who broadcast F1 races here) also stream the race live on their website tensport.com.au. It’s available to any Australian viewers (not sure about NZ) and you can even watch the race later on if you missed it. I watch them all live on telly, but sometimes I use the stream to go back and replay passes or incidents etc.

    2. Agreed. Length is not it, how many tennis matches, football games, etc. go longer and their length is not an issue. F1 on the internet would make the biggest single difference to me. Most of my friends and I do not have TV’s, and even if we did, am not inclined to pay the tv provider’s $$ package-deal prices for so much coverage we’re not interested in.

      1. “F1 on the internet would make the biggest single difference to me. Most of my friends and I do not have TV’s, and even if we did, am not inclined to pay the tv provider’s $$ package-deal prices for so much coverage we’re not interested in”
        This.

        F1 built its success on audience accessibility. In an evolving market, that need to be improved rather than slowly strangled, as the current regime seems to be doing.

  3. Shorter races are a hint to a potential switch to electric engines in the next 5 (doubt it) to 10 (more realistic) years, I guess…

  4. Nothing, but nothing, so likely to fail as a bunch of old men making sweeping changes to a strong sport to attract an audience who’s preferences they are only guessing at. F1 is in rude health.

    What are we thinking now? Adding a jump, so the cars can pull some rad moves? Making the circuit spell Kool? Dressing Bernie and Luca up for a pre-race rap-battle? Per-lease.

    We’ve been being told over the past few years how audiences are as strong as ever and more. If they are now dropping, why not look at the cash-cow-elephant-in-the-room (I tried but just couldn’t mix any more metaphores in there) that is Sky’s deal? F1 is bending over to say how great it is while the cash is flowing in, while this year’s audiences have plummetted.

    Lets be honest about the real reason – Bernie et al think there are a lot of rich kids out there buying Ken Block DVDs instead of a Ferrari poster. And they think they can shoe horn in changes to the sport and these kids will come running. It’s as sad as it is misguided.

    1. Bernie vs Luca sounds like a great rap battle, I’ll get on to those guys who make “Epic Rap Battles of History” on Youtube.

      I agree with the principle though. Fashion is temporary, style is permanent.

    2. F1 global TV audiences have been in decline since 2006, in line with falling eyeballs in general media as users (especially the younger generations) began consuming media across a range of platforms, not least illegal downloads/streaming.

      1. And it is no wonder that it is falling.

        Take the US for example, a market F1 desperately “wants” to get in. As a consumer, I have to pay for Speed TV, which requires me to have digital service, which is a $50-60/mo (depending on your provider) on top of my cable service, plus a $15/mo “sports package so that I can have Speed TV, only to watch a “live” race coverage that is interrupted with commercials every 5-6 laps at most.

        And if you don’t have cable TV service, you have to add in another $40/mo.

        FOM needs to realize we’re in the 21st century and get on with providing a quality online feed for a reasonable cost and I think they’ll get a better idea of the true viewership then.

        1. Quite right. FOM needs to wake up and fast. You only have to look at the declining sky vs bbc audiences in the UK this past year. Is it any wonder there are illegal downloads when FOM offers no alternative and barely acknowledges the online world ? Why can’t Bernie move out of the 1990’s ?

        2. I agree but who provides the commentary? Bernie seemingly screwed this up by selling the broadcast rights to different regions (for streaming as well) which would mean he wouldn’t be allowed to offer his own streaming service on top of that

  5. I think it is wrong to claimm that attention spans are shorter – kids will still watch 2hr movies, watch footbal games, play computer games for hours, etc. If the content is exciting people will watch.

    I think that F1 fai;ls at the moment in extracitng the stories of the race as they happen, it’s a data rich spor twhere we see relatively little of that on the race broadcasts.

    F1 especially lags behind in its online activities and mentality.

  6. Old men talking to old journalists about young people. Never a good start. The problem is easy to overcome if you apply the right people to the task. Start by being more audience friendly (see the US for details)… and ‘the village’ needs to be more open/accessible to the outside.

    Get rid of the greedy old men like Ecclestone. Okay, he got the sport where it is today but he is a dinosaur and needs to go. His/Their style of business does not suit today’s audience, it appears unethical and shady. Young people, despite what many might think, are more conscious of ethics and fair play today.

    And embrace the web. Formula 1 could teach so much to young people about a myriad of subjects, not least engineering. It could combine an onsite school’s education programme with a much more substantial online presence. It could offer educational games, not just simulator ones. It could offer magazine shows on youtube…

    It could do so much to reach a younger audience, it just requires some thought and investment.

    1. Well sadi. Embracing the web is the logical first step that F1 always manages to screw up. If you want a younger audience then the sport should be accessible in formats that the younger audience uses.

      All the major broadcasters offer live streams but there should be an official live stream this should be partnered with Apple TV, Hulu, Boxee, YouTube – the argument that the tech isn’t there yet is rubbish.

    2. Agree with everything, especially the “access” question. The best way of putting people off is to make them feel that you’ll put up with them for their money, but they’re not really the Right Crowd. Young people especially, just don’t go for that crap, and F1 turns this attitude into an art form.

      As for making races shorter, it’s the barmiest idea I’ve heard for a long time, especially this year where the tactics and tyres need time to play out. With the reliability cars have now, there’s a good case for making races longer.

      In every country in the world bar India, Test cricket, played over FIVE DAYS, is still the peak for real sporting tension. Plenty of young people get high on that, and there’d be even more if coverage hadn’t been stolen by the Dirty Digger.

  7. I very much enjoyed GP+ this week – especially the feature on F1 in the cinemas.

    At the risk of being called an untrue fan of the sport (for not wanting to watch every single minute of action live), I also like the idea of shorter races, as I have enjoyed watching highlights this year.

    Perhaps we could have some races at 1 hour, some at 2 hours, and others at a specific distance instead? Even try what IndyCar did and have a 2-race format in one afternoon?

    Variety is the spice of life after all…

  8. F1 is perfect for the always connected modern world. These days if you don’t have Sidepodcast and an on-board or pit-lane feed on the laptop, along with live timing on a tablet device, and twitter on your smartphone to go with the 40″ HDTV, then you’re doing it wrong.

    1. Yes I am doing it all wrong! I get a poor picture and intermittent feed after dealing with numerous popup ads on ” VipBox tv” ! I refuse to pay the stupid fees demanded by cable company’s as I am already paying for internet access! As the huge cohort of baby boomers start their retirement years on a fixed income they will lose interest in droves . There is a schism between the old traditional F1 fans , Euro, US, AnZac, and new petro rich Asia Tilke track area fans . We had Agip, Esso, Shell,sponsored, then the fag packet years , Now we have chaos!

  9. QUESTION: “How long do major football matches that go to extra time/penalties last?”

    ANSWER: 2 hours 30+

    QUESTION: “Does anyone suggest that they’re too long for kids?”

    ANSWER: No

    Is Luca simply trying to suggest that F1 is run by people not “down with the kids” to try and position for a post-Bernie world? (or if not that specific reason, another bit of political/bargaining positioning)

  10. I really hope they don’t make the races shorter… I’m usually quite forward thinking and accepting of change. I’ve never hard a problem with DRS, KERS, even the new engine regulations that were proposed (the four cylinder ones) before they switched to the current 2014 regs. A race tells a story though, and it’s only with length that the story can gain the detail and have the impact that modern F1 races do. Think of your favourite movie, TV show or book and imagine what it would be like if they had to cut it down to half the size. The race would start and before you know it’s over.

  11. Interesting, I didn’t know you held it in such esteem. So you’ve whetted my appetite for a first-time visit.

    I know what you mean about the Tifosi, and I really enjoy watching an F1 race in a TV cafe sitting and chatting with Italian fans.

    You feel like you are talking to a Ferrari insider. And some of them even know who Wolfgang von Tripps was.

    The last Tifosi I asked why Ferrari rarely use Italian drivers, answered with hand-gestures showing they get big-headed.

    Let’s hope the young blood they have coming through side-step that snare.

    Ferrari deserves an Italian Champion after all these years.

    Anybody agree?

  12. Joe,
    Isn’t there a small older hotel near Monza that is full of memorabilia donated from race drivers over the decades. I remember reading a story about Heinz Harald Frenzen having a rug made with his HHF logo and giving it to the proprietor. Cool place to check out on a Motorsport pilgrimage.

  13. I have often thought that a sprint race on the Saturday followed by the current full length Grand Prix race on the Sunday woud work . This would follow a similar format to the current GP2 championship. A reverse grid format for the sprint race would no doubt be a step too far but it would be rather fun to watch !

  14. I wasn’t aware of there being a problem with young people. But if there is then sure it should be addressed.

    On what LM says, three things come to mind. Firstly, on the race length I don’t buy it. They normally last about the same amount of time as a football match and young people don’t seem to have any issues with that. Of course they’re different sports but I just don’t think duration alone is the issue.

    Second, if we were to try to shake it up in some way we should look at qualification and the split between Q1,2 and 3. Similarly, road cycling and the sprints at intervals in the races. This kind of thing could be easily introduced and would spice things up in an otherwise pedestrian or cagey race.

    Finally, F1 needs to stop and think about the effect of selling live broadcast rights off to subscription channels. The upshot is that the audience is limited. This includes the young audience. Talk about shooting ourselves in the foot!

  15. I disagree with the internet censorship stance that FOM seems to have. They need to focus more on the internet to gain the youth, not block it. Maybe Bernie should heed the lengths fans go to watch the sport online. Not every market gets to watch the practice sessions; some don’t even get to see half the race *cough* Australia *cough*.

    I disagree with later races. The time zone is already bad for the Asia region. If FOM are trying to get more followship in Asia then how will a 10pm race get a 10 year old to watch? I understand it is a very Euro central sport, but there are a lot more people living +7GMT.

  16. I am 14 yrs old and it is wrong to say kids have a short attent…………..

    I would like to see the teams re named The McLaren Raiders, The Lotus Chargers, The Ferrari Bulls, The Red Bull Sharks, The Caterham Snails, The HRT Blockers etc.

    B4 each GP, the drivers are introduced onto the grid one by one to a load fanfare and lots on tinsel.

    Georgie Thompson and Fearne Cotton could tell us all about how amazing the atmosphere is.

  17. Perhaps poetry is too “arty” a medium to render the cut and thrust of GP racing.

    Far more suited is the short story.

    I can think of a couple of blokes who’d make a turn of it, the best would be Hemingway.

    Not a person I admire, but his writing is superb.

    Courageous in what he leaves out, for the reader to pick up on.

    Gives readers such dignity.

    He tried and failed to capture the rolling excitement of Grand Tour cycle races, but I’m sure he’d have nailed it if he’d passenger-ed; Fangio, Collins, Moss, or Nuvolari. Now THAT would be a Moveable Feast!

    Have a private stab at writing in his style Joe, see how it goes.

  18. Where’s the challenge of a short sprint-race? As far as I’m concerned drivers should be tested to the absolute limit in Formula 1. It’s fine for the three-race sprint formats to be used in touring cars, but it just doesn’t cut it at this level.

    As Joe and others have mentioned many time before, perhaps Bernie/FOM should consider making some stuff available online – highlights, montages or whatever. Instead their lawyers threaten anyone who makes their own. Since someone mentioned Ken Block: my kids know about him from gymkhana’s on YouTube…they’ve never seen a WRC round in their lives!

  19. I wonder if the lack of interest from the younger generation is due to that fact that they are influenced by certain people who demonise cars as being Satan’s work, are the root cause that polar bears are dying in the droves and one day we’ll all be under water as a result of our love of speed. Never been to Monza and unlikely to now due to health reasons.

  20. They are trying to appeal to the younger audience who have much less disposable income and can’t afford £450+ per year to watch the races on sky and £600+ to go to the british grand prix and sleep in a tent and see a 90 minute race. It’s just not good value for money when you’re trying to pay back student debt or fund a first mortgage, or even earlier if you’re working a paper round and haven’t even left school yet. Bernie wants the people dripping in money, not the folk who can just about afford one trip to a gp per year.

  21. Monza has an almost magical quality to it given it’s location in a beautiful park, with the ghosts of past masters still racing the old banking and the pretty reliable late summer weather combined with the start of the autumnal leaf fall. Always some good racing too!

    Shorter races? Hardly “Grand Prix” eh? The endurance element of the sport is part of its DNA and should not be open for genetic modification!

  22. Your right joe monza is a place to visit at least once in your lifetime, there is only one monza, the autumn leaves drop on to the curcuit and the scarlet cars are god there,the sunlight almost have a scepia tone to it and the scarlet drivers are the gladiators in this spectacle for the tofosi.The other curcuits dont quite cut it for ferrari quite like this place, this is where it really maters, the amphitheater for the ferrari team, to show what they can do.

  23. The Mink had it right, a football match is 90 minutes, large chunks of which are unentertaining (isn’t everyone watching to see goals?) so an F1 race of roughly an hour and a half – two hours should be fine for keeping young minds captivated.

    Where they need to change is to make the product entertaining, the young minds need to feel connected to a driver, a team, they need to feel like they have something vested in the characters to truely support them rather than just watch them.

    Attendance at an F1 race is even more expensive than a premier league football game and the oppurtunities come round once a year at best (unless you live in Spain!). Even when there the chances of actually seeing a driver outside of the car is limited and mostly controlled by canned press statements.

    In an increasingly virtual world where the youth get the majority of their experiences though digital media, unless you can immerse them in the F1 experience you are going to lose them.

  24. I suspect the majority of F1 fans will back the existing race format, that said, we are by definition not the people that such a move might be aimed at.

    I do think that people are too harsh on the younger generation when it comes to these things, the younger generation are just as capable of remaining attentive but there’s a lot more competition for that attention than ever before.

    But I agree with previous points that the management of media rights is a very important issue : the barrier to entry into motorsport is undeniably pretty high compared to other sports so the barrier to spectating needs to be as low as possible. Parents who can’t afford Sky can afford a football for their kids.

    This is a particularly sensitive issue because F1 doesn’t lend itself well to collective viewing – e.g. in pubs. With football, as long as you keep your eyes on the screen, you probably have all the information you ever need so it doesn’t matter that pubs are often pretty noisy places. For F1, commentary is almost essential to understand the action – not least because I for one have not completely mastered car/driver recognition.

    Easier access to streaming of highlights on demand would also help keep the F1 public involved as they can catch up with missed races. I suspect that FOM doesn’t allow it at all, but they should look to including it in contracts with regional rights holders.

  25. As someone in the 18-25 year old age bracket and hence part of the ‘younger generation’ I would like to give my thoughts…. Just because listening to the ‘younger generation’ may provide more insight than hearing what an older man talk about what he think the ‘younger generation’ want.

    myth: needs to be shorter.
    fact: Movies go for longer than an F1 race. Tv shows are becoming increasingly 1 hour instead of 30 min blocks over the last 20-30 years. And other sports go for easily the length of an F1 race.

    Tennis: Easily longer. Depends on match.
    AFL (Australia): Including breaks about 2.5 hours
    Cricket: 7 hours or 5 days usually. Twenty20 is repulsed by most.
    etc…

    The shorter attention spans does have one point though. Younger people, like I enjoy seeing different and new things rather than the same bit over and over and over. If you look at the broadcast at Monza then you would have seen many replays. Younger generations don’t warm to this. WE have far less patience. We buy online rather than going to the shops more than older people. We go to wikipedia or google rather than searching a library. We use facebook rather than speaking to each person individually. We have mobiles with fb and messages on and internet access not for business mail, but for instantaneous contact.
    When Vettel got his penalty and went to overtake Webber, at the same time we saw a move on Raikkonen. The TV feed showed us Raikkonen being overtaken and then a replay of that overtake. Instead it should have skipped the replay and gone straight to the onboard action of the two RBR’s doing their overtake. Show MORE, not LESS. The start is replayed several times each race. That is incredibly anoying. Racing is happening, at least show some onboard shots of Kobayashi incase he does something crazy. Hulkenberg lept through the field at the start. Alonso too. What did we get onboard of? Neither, instead more replays of the start. Shows 1 or 2 and then go. 1 full for the action and 1 onboard for a crazy good/bad start. We don’t need to see Massa and then Hamilton etc……

    So what are the other problems then for younger viewers?
    – Inaccessible. AFL tickets cost less than a shift of work for uni students. F1 tickets cost weeks of casual work while studying at uni. So which gets people going? AFL. If people go to AFL then people talk about AFL and so then it becomes mainstream. AFL then gets news coverage over everything else. AFL wins. F1 is too expensive so no one goes, hence no one talks about going to the race next weekend and so it gets little coverage.

    My 2 cents

  26. I feel they need to make the tracks shorter to bunch them up more and induce overtaking of back markers more often. Silverstone for example may be a great track but sitting in the stands is mind numbingly boring… a max of 45 seconds per lap would make far more exciting racing all round…

  27. >but he is no fool and when he talks the smart people in the Formula 1 world listen.

    Agreed to both.

    But (to spell out the bleeding’ obvious):- just as with Mr. Ecclestone, what he says is neither always sincerely meant, nor necessarily said for any reason except to benefit himself and his own side.

    1. Exactly. When either speak my first thought is wondering what’s not being said.

      Wake me when they do something radical like actually ask the fans and then document what they’re then going to do different.

  28. They should make the races around the length of a football match. No wait? that can’t be right, they already are. OK – make them the length of a blockbuster movie. No, they’re already that length too. Bearing in mind De Montezemelo’s next comment was to say that kids should be able to watch F1 on iPhones and iPads (you already can) I’m not sure quite how switched on he is. He does, after all, wear his shirt collar outside his jacket, more 1970 than 2012.

  29. The last two races showed what real Formula One is: history, real circuits, fantastic places and races a week apart.
    Now it’s off to the world of Animé and Disneyland.

  30. As I said on JA’s blog, if it’s not broken, don’t fix it.

    Is F1 as a spectator sport broken? I don’t believe so.

    Accessibility through multimedia is the way to improve, not the format itself. I fell in love with F1 at age 18 in the late 90’s with limited internet access and delayed telecasts in Australia. 13 years later we have live coverage, timing on the internet and aps on smart phone/tablets. Huge improvement, but it can get better.

    The sport obviously recognises the need to ‘improve the show’. I love DRS an Pirelli tyres. I also love that the sport is a marathon, not a sprint. This is the pinnacle of motorsport, I expect to see drivers who perform a class above the rest, both in terms of ability, but also physical fitness and endurance.

    I think cricket is an interesting reference point. They tried to improve crickets popularity by introducing one dayers in addition to the 5 day game. Then they tried to improve on one dayers with 20/20. Has it worked? Not really. All it’s done is dilute the definition of the sport. 3 versions of the same game.

    F1 has short versions. It’s called GP2 and GP3.

    What F1 needs is improved access for those outside of Europe. Its a global show, but if you’re outside Europe, the accessibility is serioysly average.

    1. As a casual observer, I pay fleeting attention to 5 day tests (mainly watching the TMS text commentary at work) but can happily enjoy a Twenty20 match – in theory.

      I say “in theory” because it’s pretty hard to actually watch them, to my knowledge they’re behind paywalls and so I’ll probably never see another Twenty20 match in my life.

      I did get to watch some, from what I remember the first Twenty20 tournament was either on BBC1 or Channel 4. It was fun. Exciting. Dynamic. Aggressive. The 100m to test cricket’s marathon. The velodrome sprint to test cricket’s Tour de France.

      Would a Twenty20 fixation lead into an interest in the rest of the sport? Maybe.

      Would F1 be able to adapt the idea into sprint racing? Hard to say, but I’m going to gamble on “No” because where T20 players take risks the only significant danger is losing, in F1 it’s a crash, double retirement and potential injury.

  31. The risk with going to shorter races is the loss of strategy as they become sprints. Pit stops would disappear (unless the tyres are made from chewing gum!), running the car lighter to get away & then save fuel towards the end would be lost.

    On the other hand we would see far more suicidal overtaking attempts, and therefore more accidents, which would be good for the season review DVD sales (if not for the drivers…)

    Maybe I’m not following the money here (always the root of the answer). With the exception of the BBC in the UK (as far as I am aware) the TV stations showing F1 round the world rely on advertising revenue, they pay Mr Ecclestone et al a very serious amount of money which they need to recoup. 90 to 120 minutes of GP doesn’t do this, 45 to 60 minutes would be better for them (they would probably propose paying less for the loss of racing time), or maybe two shorter races, say 45 minutes each, nice long advert break in the middle while all the trashed cars are put back together for the second round? That would massively increase the cost to the teams though, so maybe not…

    Strategy would then be very important – if you destroy your car in the first race you’ve lost the opportunity to score in two races, not just one. The second race of the day could have more points on offer reinforcing this situation, plus if you don’t finish the first race you start from the back. Race penalties in the first race could be imposed as grid demotion in the second as well as a drive though / time penalty in that race. This would encourage widely contrasting races as the first is used to consolidate your position in the second.

    Food for thought, but I don’t think I like the prospect entirely. Ferrari are a very powerful team and their opinion counts, but when you see ideas like this coming from them you have to look at their relative success over the past few years…

  32. It will sound silly and foolish but there’s one thing that kids love about F1, boys especially – the crashes. Crashes are EXCITING.

    Ensuring F1 leads to road car developments, KERS, tiny weekly tech developments, talking about tyres, engines, DRS, illegal 5mm wing extensions, holes in the diffusers etc, it’s enough to force any child to sleep within seconds. Then there’s the endless talk about safety, banning drivers for taking too many risks, progressively duller drivers that quell any mention of bad blood with their teams or rivals.

    For the outside observer, F1 has slowly removed a lot of its excitement, it’s precision entertainment that looks dull. I really couldn’t blame anyone for that judgement.

    It says a lot about F1 that Ron Howard pitched his flick in the ’70s. When they were “men” and half the grid seemed to be pissed off with the other half.

    Of course in reality, little of this makes sense but for an initial impression, F1 really takes a lot of persuading.

    The sponsors know kids don’t go for F1, it’s a nerd’s sport. The Mattel’s of this world head over to the USA and go for NASCAR. The commentators celebrate those crashes, it’s entertaining.

    1. Absolutely. I think I can hear the faint sound of a nail being hit on the head. F1 is so damn safe now with such an obsession with safety, you can’t move more than once in case you touch someone and someone chips a nail, the viewing areas are behind so much catch fencing jupiter couldn’t break through, the grandstands are so far away behind 500 yards of gravel trap, a car goes off the track, oh lord bring the safety car out, lets slow everything down while we remove the car from the gravel trap in case someone might go with in 100 yards of it. Drivers who daren’t say a word about anything in case they upset the team / sponsors / Bernie / some other entity – That’s why people loved Senna, Hunt, Villeneuve, Irvine, Webber and any other driver who had some personality and balls to say what they really thought.

  33. Is there any chance they’ve been looking at the success of 20-20 cricket?

    Cricket started off as a 5 day game. Then they invented a shorter version that only went for 1 day. More recently again they invented twenty20, which apparently goes for 3 1/2 hours.

    I assume that the different versions of the game require different strategies and possibly appeal to different audiences. The thing with cricket is that so far, the three types of game have co-existed alongside each other. But it seems that it’s twenty-20 that gets the crowds and the money in.

    If they want shorter races, they should invent a new formula, not change the current one, then let the public watch what they prefer.

    1. GP2 and GP3 are shorter sprints that feature ‘stars of the future’ the racing is often very close and robust – promote these existing formulae more – there’s so much that could be done.

      no need for yet more cetegories.

  34. I’m a relatively young F1 fan and I cannot understand how you could think that a 90 minute race is too “long”. A soccer game is 90 minutes, a 20/20 game of cricket is 3 hours, an AFL game (Aussie rules) is 120 minutes long. All these games are MASSIVELY popular with young kids. Why? Because they engage their fans at a young age, treat them with respect and make them feel like it is THEIR sport. F1 does so many things wrong its hard to know where to begin. If they keep trashing everything that makes F1 special, no one will be left watching. To think that short attention spans are turning kids of F1 is pure fantasy.

    I’m not going to say Bernie and co are out of touch due to their age because that is disrespectful and ageist. Their biggest problem, which goes for a lot of F1, comes down to their ignorance and arrogance in respect to those that follow F1.

    F1 is still stuck in the 90s in regards to its web presence and social media. Compare it to any other racing and its positively stone age (Nascar, Indy, v8 supercars). That is where you interact with your younger audience.

    Joe, it’s frustrating for me because F1 is such a wonderful sport but I fear for its future. F1 needs to become more accessible to fans through cheaper tickets, more transparency and less races in dictatorship countries that no one attends. F1 needs to start treating its fans with more respect.

    1. So true, cheaper not shorter. F1 has to be careful not to follow in the footsteps of the music industry. Hiding F1 behind an expensive paywall will only make people try and get it for free..

  35. I went to Monza once , a pilgrimage, if you like.
    I cant remember the year, mid 80’s – both Ferraris broke down (well, I think Stephan Johanssen’s seat belts came undone ? 85?) and the crowd went home. Well, almost the entire crowd, a small group of “youth” surrounded us , as we were quite obviously English, and this race was not long after Heysel Stadium – but after we convinced them we were F1, and more particularly Ferrari fans and definitely not fans of the “beautiful game” , we got on fine, though tensions were high initially.
    The passion of the crowd, and the atmosphere, and the welcome in the local environment were absolutely fantastic. I thoroughly enjoyed my trip, and you are right, everyone should go – even only for the atmosphere.

    As for the future, I’m 45, I have 3 kids, but the passion for F1 “dies with me”, my kids have zero interest in it. My wife ( a lapsed fan) feels it’s a bain how it dominates my weekend, and feeling the slight animosity I am looking forward to the fly-aways on at Silly O’Clock without the GP2/GP3 so I can spend more weekend time with the family. I don’t go to races anymore – they are too expensive for a family of 5, and feel too selfish for me to go alone.

    Although it feels “weird”, I can understand Montezemelo’s logic. Two races of 45mins to an hour might have the desired effect in our house, at least, of grabbing some attention from my kids. I’ve no idea how the race structure would work, I’ve no idea how the strategy would work, but 45mins is within their attention span. I think I might enjoy the anticipation between the events, but not sure about the rest.
    But… how are the “figures” on the BBC coverage this year? Throughout the European season, the races have, been shorter by virtue of being highlights, and on later, by virtue of being delayed. I’d be interested if it’s a new audience.

    My guess is, my kids would probably be a lot more interested in F1 if there was actually more depth about the participants – so they could identify with them, and idolise in the way they do (in our house) with footballers and rowers – almost marginalising the actual event provided they had a hero to cheer for. They can’t, like I can, watch a sport without picking sides and needing an idol, and with the “internationalisation” of football, its no longer a safe bet to assume they’ll cheer a hero based on the flag.

  36. In my case, any lack of interest this season is due to the races not being live on a TV station that I do not have to pay for. Minority sports get money but lose audience on pay TV and once it goes off the BBC for good, that will be not watching it at all and I suspect losing interest even in this excellent blog as a result. They have to chose – audience or money.

  37. Just an additional thought…

    We heard recently that Ferrari have claimed to have their 2014 (turbo) engine running on a dynamo for the first time recently. Are they already that scared by the lack of reliability?

      1. Shorter races = less time to go buy over-priced merchandise and food = decreased tertiary revenues = higher ticket prices to compensate.

  38. Beautiful article Joe.

    I’ve been an F1 fan for well over two decades but for the majority of that time I’ve lived very far away from any of the host cities; Indianapolis is the closest but the reality is that I never really got excited about that race, it just lacked something that made me not want to spend the effort to go there.

    My plan has always been to go to Spa for my first race but over the past few weeks the thought of going to Monza instead has been rattling around my head and this weekend only made that feeling grow stronger. The place is beautiful, as is Spa, but the weather seems to be more conducive for enjoying an entire weekend of racing; and then there is the passion of the people, as you so eloquently wrote, it just elevates the place (or lowers it for some regrettable few seconds, as was the case on sunday).

    As a veteran of many GP’s Joe, what race would you recommend for someone to be their first? Spa, Monza, or is there a third option I’m not considering?

      1. For someone in the U.S. Montreal is a great option. It’s one of the cheaper races, is incredibly enthusiastic and is nearby.

    1. If you can affoard it, do both, they are almost always back to back these days. Fly over on the Tuesday/Wednesday and you could be back home in two weeks, having watched two races… What a trip that would be…..

    2. I’ve just been past Spa a week after the GP, travelling to Holland, the first time visiting there after all these years – great to see Eau Rouge particularly. The circuit was open, for free, as various Porsche and Ferrari owners were doing practice runs around the circuit. We were able to go practically where we pleased including the hospitality area and restaurant overlooking the start/finish area and pits. From the roof there you can see a surprising amount of the circuit. I would certainly want to see a GP there, on the sunny day – better still to get an invite and enjoy it in style!

  39. Two 60 minute sprints, back to back, cars in parc ferme, each going in opposite directions. Now that would be a set up and driving challenge!
    Perhaps with a pre-race lottery to decide which driver is in which car…

    1. Setting up circuits to deal with running the course in the reverse direction would be very difficult, probably to the point of being economically infeasible at many tracks.

      You’d have to totally remodel the run offs, the crash barriers, marshall positions – it would be a huge amount of work.

  40. I think the 2 hour time limit for F1 is fine and it’s rare that they hit the 2 hour limit unless the weather is bad or there are SC periods anyway. Luca hasn’t watched a NASCAR event (why would he) – some of their races are 5 hours long! I usually watch the start and then go out and cut the grass and then shot 9 holes and come back for the last 10 laps. Advertisers hate to hear that…

  41. I personally disagree with Montezemolo; if Grand Prixs were any shorter then the sport would risk losing it’s unpredictability. Take for example, Monza, Button and Vettel may not have retired had the race finished sooner.
    As a consequence of the retirements, Lewis Hamilton is now second place in the championship with a more realistic chance of earning that second title.
    It might well be easier for the teams, especially Ferrari who find themselves in a strong position at present (hence Montezemolo’s comments), but the fans are the reason the sport is able to continue. I as an F1 fanatic would be disappointed if races were shorter.
    I love your blog Joe. You have inspired me to write about F1

  42. The “old vs. young” and starting time issues are merged (and solved) in my household. Here in the U.S., I used to be put out by the 7 a.m. (local) start times, preferring to stay in bed. But, older now, arising for the race is not only easier, but…my kids (13 yo boy, 9 yo girl) join me to watch the race. They know the drivers, have learned much geography, recognize the anthems and ask me questions. If the race were at 1 p.m. local, I’d be getting glares from the wife as to why I was not working on her honey-do list. At 7 a.m.? peace and time with my kids.

    It’s quite sweet, really. A new generation that is aware of racing, educated around our television. And that’s only possible because it’s at a time of day when we’re at home, un-distracted by social media and other, newer forms of entertainment.

    I think the races should remain at their traditional 300 km / 1:45 distance/time; comparable to other entertainments like films and football. Attrition is part of the game. Managing change over time (see Perez yesterday) is part of the game. If anything, NASCAR races (4 hours???) are too long. F1 is just right.

    This has been one of the most competitive seasons ever. And yet who’s at the top of the league tables? Alonso, Hamilton, Vettel….the high quality guys. Complain about KERS and DRS but the outcomes haven’t been random.

    The other commenters are right: when old people start trying to pander to young ones, the latter will sniff it out and be put off. Don’t change the racing. Just make sure the channels (TV, Internet) still reach everyone. Let the content speak for itself.

  43. Last time I checked the viewer numbers are not exactly plumeting. Maybe the current young will like F1 when they are older? Perhaps thats what happened previously?

  44. I think it is fairly obvious that F1 fans do not want shorter races. JA has a poll on his site and the overwhelming answer is No (88.6% at time of writing) But then fan want things to stay the same, only F1 fans have voted in an F1 blog vote.

    To outsiders F1 is pretty much what international yacht racing is to me, a sport that is available only to the mega rich, involving vast sums spent on design and engineering, populated by the overpaid or the old money rich. Highly specialised skills are needed in order to get anywhere as well as lots of money. Polo is another example. where only the rich can afford strings of polo ponies and their upkeep; let alone the high class social schmoozing necessary to stay in the right circle of acquaintances.

    To many of today’s “yoof” F1 may as well be on another planet; no it’s not the length of races or the start time, it’s the poor accessibility due to the high cost of tickets and grandstands, the low general public profile a result of the almost total absence of any marketing/promotional spend from Bernie, who should be spending mega bucks promoting his baby…

    We (old gits) don’t want change, and yet, Bernie has already changed it. He has now got a cash cow that does not care if nobody turns up to watch, or the world gasps in horror, at F1 being there, he (FOM) gets paid anyway. But as the audiences slowly fall, the sponsors will realise that they are not getting the brand exposure they are paying for and eventually the penny will drop, teams will find sponsors withdrawing.
    There is one last penny to screw out of fans by means of sponsored food, drink and clothing at all venues.
    I fear that Bernie has lit the fuse on a time bomb and will retire with Mrs E the third, just before it goes off.

    However with negotiations now under way (apparently) for the teams to start writing the rules and the FIA’s roll to be reduced, we need to be careful that we do not end up in a monopolistic situation again with either the teams or Bernie holding all the cards. (No doubt Bernie is having a new set of cards printed in case, or preparing a sale of “rights of the cards”) Bernie will be only too glad of the FIA having a reduced influence, he can pay them less!

    None of the above will do anything to encourage younger audiences toward F1, the way things are going only guarantee greater alienation.

    To encourage younger viewers Bernie needs to take a loss, reduce admission fees and tv fees to sensible affordable levels. Advertise the races. Finance F1 in schools, finance Karting for schools, finance school trips to F1 races. Yes it looks like millions! But there are millions available to spend and as I always found, the cheapest thing to give away in a promotion, is the product, you get that at cost.
    In my day school trips in the fifth form usually included some dull box factory or in Lincs it would a vegetable packing plant, so how about an F1 plant instead, that, tied in with Karting should inspire the interest of some at least.
    If Bernie recognises this he will of course try to do it with someone else’s money, but it’s about time he put his hand in his pocket publicly and “large”. (I know he does donate huge amounts to charity, but many do not realise that)

          1. Support this one Joe. I’ve tried to get my 10 year old interested in the greatest sport on earth. He’s car mad…but F1 just doesn’t do it for him. Unfortunately, Top Gear does. F1 might well have passed between the generations in the recent past but that cannot be taken for granted anymore. It’s just not going to ‘happen’ without effort and imagination.

              1. Joe,

                I think the problem isn’t the length of the races, but how they’re portrayed on TV. The visual impact isn’t there. With the exception of that camera that they placed below Eau Rouge, which captures the cars flying up it, the majority of camera shots are so perfectly framed, and fore-shortened so much that it makes the cars appear like they’re barely moving.

                There is no sense of speed.

                No real sense of the constant struggle for control that the drivers have.

                And there’s absolutely no sense of atmosphere.

                I mean, contrast this http://www.youtube.com/watch?v=AbS6u0u_9jY
                with your typical F1 broadcast.

                FOM are just supplying extremely sedate, characterless footage, where as your the link shows what it COULD look like (especially towards the end of the vid), with a few creative cameramen, and a couple of hand handheld cameras. It doesn’t all have to be like that, but that sense of pace is what’s required.

                Younger people have grown up with the artful, dynamic, fast paced shots of Top Gear, and CSI, Bourne and other high budget modern TV/Film productions. F1 broadcasts just look bland in comparison, and 90 minutes of 8-second long, near-identical shots of visually stationary vehicles becomes very tedious.

      1. If that really happens Joe, then the sport will see reducing entries until it is not viable.

        Then the manufacturers will switch to Sports/GT/LMS type racing again probably mainly electric or hybrid, the die is already cast that way in LMS.

        Other series will rise, the organisation will be very different. Many series that we loved in the UK had flourished in the past, until Bernie/the FIA took/forced them off tv in favour of F1 and changed the financial structure.

        I have the utmost admiration for what Bernie has achieved and for most of his business adroitness, but think that he will be the one to kill it as well.

        That is unless the financial structure is substantially changed away from the present to one without him and without CVC or it’s equivalent. I do not see that happening unless Bernie goes first, even then the blazer brigade will need removing.

        Still apparently Ken Barlow says the world will end on December the 12th this year, so we don’t have to worry!

    1. Agreeeeeeeeeeee.

      If the contracts had a bit where the promoters would get a certain amount back from FOM for every ticket sold or for reaching certain benchmarks then it would get tickets lower and people would watch.

      People I know don’t think F1 is expensive because of the cost of GP2…. They think F1 is expensive because the tickets cost a fortune.

      F1 needs a decent web presence. It needs to be available (note: not stupid publicity driver things…. actually accessible.) So karting would be a start, more a hand out to the communities. People respect that. They don’t like F1 waltzing in saying we are all bling and awesome and then leaving a big bill. They take it but not happily.
      Bernie has extracted the moeny has rpaco said but hasn’t allowed any room for younger people without money to enter.

    2. I am a petrolhead as are most of my friends an yet I’m the only one who watches the races, they don’t even bother with the highlights anymore. Many of them tuned out during th MS dominated era and processional racing.

      My 2p for what it’s worth, not that anyone from FOM or FIA will read our posts here, is to overhaul the sport radically.

      Ticket costs need to come down, therefore the amount circuits pay will need to reduce. If young people can never go watch a race live they will never interact with the sport. Teams have to make themselves and drivers more accessible instead of doing only promotional work for sponsors and people with money. Look at any event where an F1 team has held a display day, be that in London, Moscow or Jersey, people flock to it in their thousands. Make drivers less clinical and pure, they don’t engender opinions and come across as boring. Have races late in the evening, most people have plenty of things to do on a Sunday afternoon instead of watching F1 for 3 hours – weekends have become family, shopping meeting friends and family time. Top Gear still has a large audience, perhaps because of its airing slot.

      1. I agree entirely with propositions to move the start times to European evening (for the European races, perhaps not the rest).

        The easiest weekends to be a European F1 fan are Brazil and Canada (maybe Malaysia) because wanting to watch qualifying and the race doesn’t anchor you to a television in the middle of the afternoon.

        The downside to this is that the European races then fall in the Asian night time – not ideal for bringing Japanese manufacturers back into the fold.

        The upside is that the Americas get midday F1 rather than early morning, which might help raise awareness in the USA, amongst others.

  45. Luca has taken a leaf out of Bernie’s play book; say something that will get you attention. Does not matter really what it is as long as it is not offensive. He succeeded, Luca has political ambition and he needs to be seen as being important, in touch and relevant. That was the purpose of the meeting not the future of F1.

  46. On the subject of attracting bigger audiences, shouldn’t this years Belgian GP be a good lesson?… from the reports that I heard, the race promoters slashed ticket prices a few days before the race and they got a significant turnout, to me this is a clear message that people want to go, but the price needs to be right.

    If one where to be able to afford going to a GP every season or two and take your kids, I believe you would be planting the seeds for future generations of F1 fans, off course the global audience has to consist of a lot more people than just those who can afford to attend a race or two, but this should provide a solid base to build off of.

    As many have said before, embracing new media and technologies is far more vital to the growth of the sport than adjusting the length of the races. Also initiatives that connect the fans with the stars of the sport are important, the post-podium interviews are a decent start but there is still a lot more that can be done i this regards….I hate to say it, but F1 could stand to learn a thing or two from NASCAR in the area of engaging the fans.

  47. Joe, what about that podium ceremony where the majority of the tifosi were booing Hamilton when he was given the mic and the trophy? That… I dont like about Monza

  48. F1’s problem is that its out of touch, not just with its audience or the youth of today but also technology. I find it hugely ironic that a sport which prides itself on being at the very top of the technology tree of racing is smack at the bottom when it comes to using it for broadcasting and promotion.

    Im sure Bernie is probably a nicer person then what I think of him, But the man is the wrong guy in charge now, F1s management needs modernising from the bottom up and bringing in someone who knows and understands how to make the best of what there is in the world and that there is another way to make money for the sport rather then holding circuits to ransom and demanding ticket fees from the fans or having PPV TV.

    There is nothing wrong with the format of Formula One and its race length. There is nothing wrong with the fans, no matter their age and attention spans. What’s wrong is how the sport treats its fans and the methods it uses to encourage more and encourage them to keep watching.

  49. Something else that Joe featured in GP+ was the appearance of F1 in films (I believe they are called “movies” by the younger generation milord)
    This could be a major “awareness raiser” at at time when F1 audiences are declining. But we need the right film.

    It is mainly generation Y who go to the pictures (movies/cinema) so a good F1 film may get through to some. “Senna” was excellent, but very obviously a documentary not an adventure, left one feeling sad at the loss of a great talent.
    Ron Howard’s (ex Happy Days) long awaited offering “Rush* concentrates on a championship battle many of us old gits remember, but will it inspire the kids to say “I want to do that” or will it be too introspective. It was much more dangerous then.

    Many of generation Y play or played driving games on their games consoles, I did too, the technique is very different from real driving, however the important thing is the speed of the track coming at you. I may be odd but I could happily watch the whole of a Monaco GP through an onboard camera preferably so that I can see the track but also observe the front suspension working, the front wings bending etc. The films Joe mentioned in GP+ did have a good portion of onboard footage, something which I think essential to enthuse the audience. 3D could be good for this too.

    How about reverse product placement, F1 in films placed by Bernie, F1 in tv ads. How about the James Garner film being “placed” on tv. “Le Mans” with Steve McQueen doing his own driving. (Shades of Bullitt flash past here) Does generation Y actually watch tv? My kids do, they are in their mid 30s to mid 40s. Maybe they are too old. My daughter used to thrash me on Network Q rally game, she was virtually flat, I was hopeless until I changed the point of view to inside the car, she still beat me, but has never learned to drive. (I worry that she might be like I used to be, if she does drive)

    Speed grabs people, and most do not realise how fast any sort of race car goes until they are sat in it. Even two minutes in a standard Vauxhall Astra driven by the late Tony Lanfranchi on the small handing area at Millbrook impressed my colleagues who could hardly stand afterwards. We need to give that thrill to generation Y. Unfortunately the technical side of F1 that fascinates me as an engineer, will only appeal later when the younger person has some engineering experience, messing about with cars or at least a qualification, either will do as a hook.
    (A fascination with machines of all types which seems to expand it’s range as one gets older, the latest F1 tech to steam engines, to the Antikythera built 2000 years ago but which even took in the elliptical path of the moon and the earth with hand filed teeth in brass and accurately forecast all moon phases, eclipses and the four ancient olympic games.)

  50. Joe I have loved F1 since the 1970s, and in 2007 was lucky enough to finally get to Monza. I don’t know how but it is true the ghosts, the history is amazing.
    I even got to climb the banking.
    I think F1s issues are plain and simply lack of content for the regular fan. Twitter is helping as I can follow drivers, F1 hacks and the teams for little insides of information. What I cannot understand is the total lack of a weekly F1 program for the tele.
    I understand too much of something is bad, Nascar coverage on Speed Tv in North America is just ridiculous but F1 is still so set in it’s ways, drivers are gods and we better not have them spend too much time around fans they might get overwhelmed and not be able to concentrate on the daily 2.5 hours of driving every other week.
    I know that is not reality (lord knows how many times I have argued they are in a sport and super fit not just sitting around driving) but why can FOM not have cameras follow drivers and teams all year round make a weekly or bi weekly program and send it out to the companies that buy the rights to broadcast F1?
    Why is F1 so we show up do our job and go home.
    At every grand prix there should be day long driver & team personnel sessions for auto graphs and information. Give each team a specified one hour time slot through the first two days that they have to show up and talk to fans. That way if we miss one hour we can be there for a different time slot.
    Come to think of it why not have the reporters show up too. If Bernie has given a pass to get on the inside he should slot you all into the information show as well.
    F1 is a bloody great show, too bad it’s really hard to get to see much of it.

    Joe you are the best out there, your blogs of when you are driving to a GP or just other stuff is so appreciated. Please keep it up!

  51. Great post. Second your feelings on Monza being one of the greats. Was lucky enough to get over there a couple of years ago and was totally blown away; hearing engines screaming as we were walking along beautiful tree lined tracks towards the park entrance sends a chill down the spine…swigging montepulciano out of a bottle in the stands on the inside of Lesmo II with a bunch of Tifosi – brilliant! Any race fan should find the excuse to go!!

  52. I love it when you wake up in a good mood Joe. Yesterday, on TV, Monza looked glorious. Italy looked beautiful and welcoming, and the Tifosi had something to cheer for. Bene, tutto bene.

  53. Shorter races? Well why not, that worked out brilliantly well for rallyi… oh, hang on. No, sorry. My mistake, that’s a horrible idea.

  54. It was my understanding (also memory but that’s getting less reliable these days) that races used to be longer and shorter and that the two hour idea came into being when tv companies had to book their (extremely expensive) satellite link tiime and where charged punitive amounts if the race ran over – I’m sure I recall at least one race which was red-flagged twice then when it got near the end the coverage just cut off as the tv company hadn’t booked the extra time! Anyone else remember this or is it just something else I’ve dreamed?

  55. While I find F1 to be exciting to watch currently, the technology involved needs to be relevant to what people are using in their every day lives. Otherwise, what is the point, and why should the average person care about F1? Perhaps the Le Mans LMP1 series is a good place to look for inspiration. Why are diesel hybrid and other hybrid formulas not being used in F1? Why are teams limited to only one type of motor? If it’s reasons related to budgets, money is going to be wasted off-track on insane motor homes and other extravagant items if it’s not being spent on the track. Give teams the freedom to experiment with new technology, and let the most clever team win. Not to mention it would most likely attract new manufacturers to enter the sport for various reasons. I don’t think a budget cap could actually happen as certain teams will find a way around it. There will always be “rich” and “poor” teams in F1 no matter what.

    I also don’t see the length of the races being an issue, and this is coming from someone who is 28 years of age; but maybe I would be considered “older” to Luca di Montezemolo. Looking at NASCAR in the USA with 4+ hour long races — they seem to be doing well enough with that format? All I know is that in most places in the USA I consistently see NASCAR-related merchandise in public, so they must be doing something right.

  56. I very much agree with your last point Joe. Some people may ‘laugh about how “the kids these days” are wired to the Internet’, but as I’m sure you yourself know, relevant adults are also wired to the internet.

    It might make someone feel briefly superior to make a point like that, but wilfully being a luddite is not in any way impressive or worthy. The world is moving on, F1 has to move with it.

  57. Amazing post Joe – makes me want to book a ticket for next year’s Monza immediately! I like your thoughts on Luca’s views – I wrote a comment the other day on JamesAllens blog on the very same topic; I’ll copy it here if you don’t mind cos it’s equally appropriate. Seems like we’re in the minority:

    ————————-

    I can sort of see the point that Luca’s trying to make, and it’s not dissimilar to what Flavio was saying for years – the ‘show’ needs to evolve in order to continue appealing to each successive generation. It’s all very well banging on about the halcyon days when Bunny and Tarquin used to race white Rileys around the banking at Brooklands, but if the world of entertainment and communication has changed beyond all recognition in the past decade then any leading global sport HAS to take this into account, and not merely assume that millions will always tune in regardless of what other distractions exist beyond F1.

    That said, part of the sport’s strength lie in its culture and heritage, so a balance has to be struck; but since, probably more than any other sport on Earth, F1 is all about the NEXT development, the NEXT progression, it’s probably safe to say that if the teams aren’t too precious about retaining the status quo, then we fans shouldn’t really be either.

    I agree that having a race at 1pm does bisect one’s day in a frustrating way (of course changing the start time does has implications for other regions). I think that the 300km / 90 mins duration is perfectly fine, but I too sometimes find my mind wandering mid-race if not a lot is happening.

    But that leads on to the most crucial point. A race could be 3 hours long and keep the most attention-deficient 14 year old engrossed if it was constantly entertaining and delivering non-stop excitement. They often don’t. So the sport needs to ask itself why not, and address the reasons. For too long they’ve blindly pursued an aero-at-all-costs route that all but killed overtaking, and many would argue that DRS is no way a suitable substitute for having 2 drivers battle it out on mechanical grip.

    Qualifying was tweaked too damn much from the perfectly fine days when everyone had an hour to go all out and blaze the fastest lap they could, and now it’s still far from sorted. There are too many penalties, inquiries, rules and interference – penalise the driver for his gearbox or engine suffering a problem? Really?!

    I say that Luca’s heart is in the right place, but to start blthely tweaking the very structure of how F1 interacts with the viewers, without first getting their house in order elsewhere, is merely akin to fiddling while Rome burns.

  58. Joe, LdM is not stupid but sometimes he speaks utter tosh. This shorter races idea is the worst I’d heard since Bernie’s sprinklers and medals. As someone said, on another website, no one asks to shorten 90 minutes football games and the youngsters are just fine with it. To this I might add that youngsters in the USA flock to the 4 hours NASCAR races just fine but there’s not as much enthusiasm there for much shorter F1 races. This stupid idea of his is not original and been around for at least 10 years. I was 18, ten years ago and considered this idea to be insulting to intelligence then and now I’m 28, would like to still think of myself as young, and hate it even more.

    It’s the quality of the racing that matters, not the duration. If the racing’s good and entertainment value high, the more the merrier!
    And one should not forget the fact that a major appeal of F1 is that it’s the pinnacle of motorsport. I want it to be challenging I want drivers to lose 3kg of weight in hot races and if I want to watch a 45 minutes race, I’d just watch GP2. Or why we just don’t have 20-25 mins race like in the embarrassing so-called WTCC which everyone knows is way off from being the best touring car series in the world. Most consider DTM the best, where the races are 3 times longer. I rest my case

      1. What do you mean? You speak as if I’m the only one under 30 who hates the idea. What about my argument regarding young football fans, my argument regarding young Nascar fans, and my argument regarding the young fans of the very popular DTM?

        So basically you agree with LdM assumption that all youngsters are basically shallow impatient individuals who cannot concentrate on anything for any reasonable period of time even when it’s fun? Well I think that a few examples i’d brought prove this is not the case.

        You say that if F1 is stuck “in the mud”, It’ll be “overtaken”. By whom, Joe? Nascar have long races, Indycar’s are at least as long as F1 and DTM’s almost as long. Only junior series and some, least successful, touring cars have short races and this is not the image you want for F1.

        In short, There’s no convincing proof for Luca’s theory but plenty of evidence to the contrary

        1. If you interpret the comments that way that is your choice. That is not how they were intended on my part. The modern generation has a different way of enjoying life. That is not a criticism. It is F1 that must adapt because they are not going to change!

          1. Proof that F1 needs to improve the experience for it’s younger fans? I 100% agree with that. Only beforehand there’s need to research what the young really want, instead of throwing rubbish ideas, like shorter races, into the air…

  59. Joe; used to go to the races in the 1980’s/90’s. Was fortunate enough to be able to see Senna & Prost in all their pomp at San Marino, Spa, Hockenheim, Paul Ricard etc. The one I’ve always regreted never going to is NOT Monaco but, still for me (and you) the best race track in the world bar none – the Autodromo Nationale di Monza (think I’ve got it’s full title correct?). The regret has hurt all these years and your great post has made it hurt all the more tonight. Aside from the racing, I remember reading once that even the bookstalls at Monza are legendary?

  60. JOE SAID: “…but if F1 wants to remain relevant, it needs to adapt and embrace the future, rather than trying to ignore the fact that this is the way the world is going.”

    Perish the thought Joe, but maybe F1, and motor racing in general, is reaching the end of its evolutionary life span. Indifference will kill off a spectacle faster then the meteor crash did in the dinosaurs.

    1. Going fast will always hold its interest.

      There’s an argument that F1 should have gone the way of the Schneider Cup and simply ended a long time ago.

      But motor racing will hold its interest : tinkering with stuff, going fast and competition are intrinsic to the human race, especially to young boys growing up and old boys who refuse to grow up.

      History is full of cycles, fashions which come and go. F1 might die but it will be replaced, more or less, by other things, other bits of motorsport – who knows, there’s Formula E on the horizon?

  61. I have to agree with Joe, having a shorter race, or maybe 2 races on the same day, to keep the “youth” of today interested, is a non winner.
    I am sure that Karen and her lot within Bernie’s Palace have run the matrix on that sort of scheme, and most likely would agree that the viewing figures would be high for the short first race, but would drop off for the second race. I think the UK Touring Car mix, hasn’t been a success for TV, but again Karen maybe able to shed some more light on the different figures for both types.

    If it is to get more young people to watch the race live at the track, then they need to make the ticket prices more within their range to afford. If the whole F1 program moves from “Free to Air” and on to the paid TV (Viewing) platform, then with the youth of today, can find a way around the paywall. The smart paid for view companies, will mix up the F1 coverage with other packages, thereby making is more affordable to the family unit.

    But as Joe has said, it really is the experience of going to a “Classic” circuit to watch F1 that make you a fan for a long time. Just like going to a football ground in the UK or Europe. You breathe in the experience of the time at the ground or the track, which you can’t get on a TV screen yet.

    On a late note, I have just open a credit card statement, and looked at the ticket price paid for two young teenagers attend one of this seasons music festivals. It would cheaper to send them to a F1 race, which this adult could also attend.

    1. It’s not straight forward to compare the figures for BTCC and F1, but BTCC gets a max of 261k and F1 so far has reached 3.92 million (UK figures).

      2011 Global demographics for F1 were 63% male, 37% female.
      Under 15’s 7%, 16 to 30 21% (from memory) about 1 or 2% points lower than the football world cup.

      1. Karen,
        Many thanks for the reply. I understand that it is hard to compare BTCC and F1, but what I was trying to say, if the viewing figures before BTCC changed their format, from the single race format to the split format we have today, have the TV viewing figures gone up or down, again allowing for ticket price inflation, more races, and bigger number of makes in the race.

        Also viewing figures for football, tennis, cricket, and say rugby, should be handled a little different than F1. In these sports, we played them at school. They are cheap and easy to get the equipment – kit to play, and most people no matter what age group, or sex, do understands the rules and what skill level it takes to be the best. So we have a much closer connection to the sport, as we have tried it.

        As for Rallying and BTCC, in theory, you have more of a connection with the car you see on screen, as you can see the same model down the road on the forecourt, but of course, it is only similar on the outside skin. I seem to remember that Rally – Group 4 in the mid 1980’s was much more popular than F1, why was that?

        In F1 it is harder for the viewing public to touch or feel the sport unless they go to a race to see and feel – smell the atmosphere of the race meeting. Joe has talked about this in detail.
        Is there any real hard evidence to show of a correlation between rising ticket prices and increasing viewing figures of races around the world?

        I was surprised to read about the numbers of people who attend these music festivals in the UK, over the last 5 years, and during our recession, plus increases in ticket prices, yet a drop in people going to a motor race, not just in the UK, but other European countries. Another thing of interest, they do film the concerts, but only show highlights of the weekend concerts, what are their viewing figures like, as I seem to see them been repeated on a number of channels.

        As for the ticket prices, I have just worked out that 2 adults could have gone to Spa or Monza, and done it cheaper than what they spend for the same period of time away at a UK festival. So if the youth of today can spend, or beg their parents to buy them tickets for music festival, then why can’t we get them to go to a race meeting over the same period of time?

        1. BTCC has lower viewing figures now than when it was on the BBC in the more traditional format.

          BTCC cars may look like a school run car, but under the shell they have almost no connection with the car you can buy from a forecourt.

          Do you mean Group B rally cars, like the Ford RS200?
          I believe it was more popular than modern rallying, precisely because the cars didn’t look like school run cars … Although I believe the RS200 was assembled by the Reliant company (Del Boy would be proud)

          One of F1’s appealing factors is the escapism of the cars, a diversion from the mundane, a bit like Star Wars Vs Eastenders, not everyone likes or gets Star Wars, but hey it’s all about choice.

          Knebworth was cancelled due to lack of Ticket sales, and so was Ultra sound, so music festivals have also been hit by the recession.

          Going to a Rock Festival is seen as some sort of ‘right of passage’ for kids, they hardly watch any of the bands, they stay by their tents with their mates and get drunk … Away from parental control,.
          After about the age of 26, the audience for festivals drops off sharply, whereas it rises sharply for Motorsport.

  62. I have never once thought that F1 needs shorter races. But I live where NA$CAR races are 3.5 hours and the Indianapolis 500 is 3 hours so a 2 hour F1 race is short (most IndyCar races have a 2 hour clock for tv purposes but few people watch them). But what the hey..try some shorter F1 races and see what happens. As I have said before, I never thought poker, reality, dancing and idol shows would be popular but they are.
    I also wonder if F1 could imitate what the NFL does with NFL films. They find all kinds of ways to slice and dice game film and makes it available to different stations needing programming on a weekend afternoon. Ask anyone to do a John Facends “voice of doom” narration.
    While I suppose it is best to get youngsters interested in what you are selling, I always find it interesting how “teen idol” singingstars ever have full careers. Perhaps its a different market from sports.

  63. One other point, shorter races but multiple in a day doesn’t work, I would love to follow BTCC but don’t have 6 hours spare on weekends, in addition to F1 and MotoGP.

    Second, F1 drivers get excited with 1 million followers on Twitter, they would sob if they looked and compared to people like Rihanna or Lady Gaga or even some footballers. That doesn’t imply they would ever be that popular but one group is mainstream and the other a niche. Why? When F1 collectively figure it out they will have their solution.

  64. It astonishes me that F1 positions itself as the most technologically advanced form of motorsport, yet it refuses to get ahead of the curve when it comes to the internet. In my mind, for F1 to continue to grow, it needs to:

    a) engage its audience more. Look at the current revenue streams being generated by in app purchases. This could easily be done (if prices were reasonable) for fans to buy certain streams of vision or data – eg if you are a fan of one driver or team, you could get access to their in-car footage all race. If you like “customising” your view.

    b) ensure that racing remains close. This season has been great for fans. People enjoy the unpredictability rather than the snore fest of previous years (e.g. when RB/Vettel was dominant). If people (especially casual fans) know the race is a foregone conclusion, then they won’t watch.

    c) affordability. Revenues are a mixture of price and volume. At the moment there is too much focus on price. Ultimately F1 should be focused on volume. Thats what advertisers want – more eyeballs watching. So by reducing prices, they will get more people attending events and watching on cable/free TV. Then more advertisers or manufacturers will be involved.

    1. F1 is far from being the most technically advanced motorsport. It is PROBABLY the most aerodynamically advanced motorsport though.
      Technical advances have been effectively stopped by the FIA and FOM as part of their cost cutting measures, this has left F1 running 20th century technology.

      LMP1 is now the most technologically advanced class running petrol, diesel and hybrids alongside one another successfully. The winner is as it should be – the car that uses it’s limited fuel resources the most efficiently. This requires not only advanced aerodynamics, but constant advances on producing the most power reliably from the least fuel – something that is directly of interest to every road user on the planet.

      Ultimately I would propose to following rule:
      There is a set length, width, height of car, four wheels, open cockpit, minimum safety requirement.
      Each car is allocated a maximum quantity of energy to use during a race. The fuel used and method of using that fuel and transmission is entirely free to the team.
      The winner would be the team that uses the fuel most efficiently.

      1. I’m sorry but your idea sounds like a formula for efficiency and not racing. Fuel consumption and tyre management are key for endurance sport but not as critical for outright racing. Based on your idea the slowest car would win, it would have bicycle wheels, weigh 30 kg….there are races of that type already.

  65. Formula One is beautiful as it is. If young people don’t appreciate that then that is disappointing but let’s not make it ugly to attract them. If the sport is forced to slowly die then so be it, but let it die beautiful rather than make it ugly so it will survive. Surely the goal is a great motorsport series rather than just something that will exist.
    In short, and in my opinion, great but soon to be gone > rubbish but immortal

  66. In my opinion, Bernie should organize a F1 series for women. Every team must build a third car for a woman driver and the races will be run just before the men’s race.

    Tennis have men’s singles and women’s singles separately, football also has the women’s world cup. Nobody has a problem that women and men compete separately there. Why not F1 does the same and gain more market share. Teams don’t have to invest a lot more to build a third car since the tech rules are the same.

  67. After reading your story about Monza, I went to the F1 website-they havent posted a highlights video! It is 2 days since the GP.NASCAR &INDYCAR highlights are up the night after.

  68. When will we learn to ignore the content of wild claims, from BE (sprinklers, London, etc.) to Monte et al. Regarding the mention to get young people into F1 – is it not the % of F1 ‘consumers’ that are important? In which case, the monied (not young) people of Asia are more of a realistic opportunity.

    Therefore, these Euro-blind comments are rather irrelevant to, for example, the Chinese middle-class. We are always hearing that the race in Shanghai isn’t full because it costs too much. This is rubbish. Shanghai is a city of 16 million+. To spend 10 minutes in any part of the huge city centre is to see an endless supply of Audi A8s, Mercedes S classes, porsches, etc. as just one example. There are more wealthy people here than in most other cities on Earth.

    The point is that there is a real target market. Hoping to get ‘young people’ into F1 by making shorther races is not something that Montezemolo (assuming he IS sane) actually thinks is a good idea. But it’s not a problem to generate some headlines.

    Is they truly did want ‘young people’, if ‘young peope’ truly are online all the time (respected research shows that this may not actually be the case, i.e. they are still glued to the TV rather than the computer screen) then they could have a reliable and high quality F1 feed online. Or, God forbid, have a very low cost under 18s weekend race ticket.

    1. It is not Euroblind. It is a global reality and F1 needs to stop listening to its grumpy old man fans and find a way to connect with the younger generations. They are the future.

      1. One way to engage the youth market would be through the sponsors that teams bring into the sport. If one looks at the range of title sponsor, a part from Red Bull, none are really geared at the youth market. If there was say a sponsor whose sole market is the youth, then maybe they would be dragged into the sport that way.

        I am surprised at Red Bull, and why they haven’t got a massive younger generation supporting their motor racing investment, as compared to their other “Alterative” sport investments, where the following is purely the youth market, and there following is massive.

        One would think that the mobile phone market would be where they could in theory bring in the youth market, but it seems, they see sponsorship of other markets a better bet, return on investment, like music festival, which it appears in the UK, and are mostly sponsored by a mobile phone brand. In F1 it is geared to the corp. account holders.

        Not sure what Virgin was trying to do with Brawn, as it never appeared to pay off, or maybe it did, but what did they gain from it?

  69. The problem of holding attention throughout each of the weekend’s telecasts was real when the last minute of qualifying and the first minute of the race were the only essentials. After many permutations and much massaging all of qualifying and all of the race are indispensable. So long as Pirelli stays interested we dwell in the elusive sweet spot. Finally, it’s not broken so please don’t fix it.

  70. re: increasing interest… and not just for the younger spectators…

    How about a 10-lap sprint, just for the top-10 qualifiers, on Saturday, instead of the Q3 final qualifying…?

    Have Q1 and Q2 as normal and use the times for the top ten qualifiers from Q2 to determine the grid order – and the finishing order of this sprint to determine the grid positions for Sunday…

    If a car stops, on track or in the pits, it is OUT. If the race needs to be stopped (for accident – or Maldonadoisms… the perpetrator is instantly disqualified from Sunday’s race) the positions are taken at that point.

    It might not be popular with some team managers etc. but… who cares, if the point is to make the racing more interesting…!
    ______

    I can remember when GP’s lasted more than two hours, and have always disliked the current ’sprints’. Please don’t make them even shorter.
    ______

    Why are 500-mile races so popular in the States. Can you imagine having to watch the Indy-125…!? Are younger people in short supply in the States as well…?
    ________________________

    Apologies for changing the subject but… re: Hamilton’s possible move…

    It just occurred to me… Let us assume MSc intends to stay for one more year – if successful, he goes out on a high; if not, he just goes… In which case MBz could be interested in Hamilton for 2014, and this might be the contract that is presumed to have been signed… And in which case LH is trying to effect a 1-yr deal at McL… who would naturally prefer at least two years…

    Could this be the real sticking point…?
    ________________________

  71. Adrian Newey Jnrs 1st para is right, I’m 73 & have been a fan since I was 10 yrs old & it annoys me that they look out of their motorhomes,&their million dollar factories &can’t, or won’t do any market research to find out what they have to do to drag the youngsters into it.

  72. I’m confused here; Joe, you seem to be saying that the younger generations are not watching F1. If that’s the case, then who is? I had a lengthy discussion about the sport yesterday with two young ladies – 18 and 22 – who love it. They’re not the exception, they watch all the races with a group of similarly young friends. I live in a small town, about 15,000, and I am never short of someone – no matter what age – who wants to watch F1. Living in a football focused part of the UK – the North East – my random sample shows that it is the younger gneration – the 16-35’s – who are more interested in F1 than those who were brought up with a trip to St James’ Park each weekend in the days before F1 was readily available on TV. Granted, F1 needs to embrace the internet more readily, but to suggest that shorter races would attract more viewers is insulting; everybody I have spoken to thinks it a very foolish idea.

      1. Joe,

        I am seventeen and have been an avid wacher of Formula 1 since I was 6 or 7.
        I promise you that the younger generation are watching f1 as much as you.

          1. There is enough, you only need to look at the likes of twitter.
            Certain broadcasters are keeping forumla 1 pay per view, thus making the splurge on expensive tickets seem worth it!
            Shorter races would lose unpredictablity and the drivers earn the amount they do because their job is so dangerous!
            Having an even span of drivers from different countries could solve this problem and ensure globalisation thus improving viewer figures.

          2. There is enough, you only need to look at the likes of twitter.
            Certain broadcasters are keeping forumla 1 pay per view, thus making the splurge on expensive tickets seem worth it!
            Shorter races would lose unpredictablity and the drivers earn the amount they do because their job is so dangerous!
            Having an even span of drivers from different countries could solve this problem and ensure globalisation thus improving viewer figures.

      2. That’s a vast generalisation; are you saying the youngsters I know, and those I talk to online, are the exception to the rule? The thing is, Joe, I respect greatly your knowledge and understanding of the sport, and read this blog avidly on a daily basis, but I – and many others – see F1 from th other side of the fence, so to speak. I just lent several books on the sport to an 11 year old kid who has become fascinated with it; it’s not the first time. As I said, F1 needs to get to grips with the internet, but bear in mind that the youngsters are already there. How many, for example, watched the race on Sunday on their computers, without paying a penny? Without showing up on the official viewing figures? I – one person – can name at least thirty, and all under 25.

    1. Loved this post from ST. Although originally from London and the ‘dreaded South'(!), I too live in the North East of England – a migrant of 10 years ago. If I’d spent my youth in the North East I’d probably never have got into F1 or motorsport. I was lucky enough to live within an easy drive of both Brands, Silverstone, Thruxton, Donnington….I was spoilt for choice. F1 has given me lots of great memories to last a lifetime. If I’d been a youngster in Newcastle or Sunderland, I would have joined the flock of sheep that trudge bi-weekly into one of the two soccer ‘cathedrals’ up here (St James Park or the Stadium of Light), clutching the most popular calling card in the region…..a season ticket for either Sunderland or Newcastle. The reward? 90 minutes of….well….boredom. Luckily, since I’ve moved up here my love of F1 has kept me sane and I’ve resisted the temptation to become a one trick ‘football’ pony. This aside however, I’m really with Joe on this one 100%. Aside from a few isolated examples, the younger generations I feel, really aren’t watching. I’m with ST on the shorter races however. I think that the idea of shorter races is absolute total bonkers. Anybody who seriously thinks that it’s a good idea needs to consider consulting their GP/qualified medical professional at the very earliest opportunity!

  73. Something of a shame to mix Joe’s beautiful words about Monza with the absolutely horrendous notion of shorter races. Talk about taking the bad with the good!

    I agree that F1 has a big problem with youngsters paying attention. Whatever the causes are, the length of the races isn’t one of them. For example, American football games, both pro and college, are 3+ hrs from start to finish, and there is no problem with the young audience there. None.

    As best I can tell, there are two very obvious problems which interfere with kids getting addicted to F1:

    1. Accessibility. In the U.S., it’s extremely easy to find football games on TV, and there is no mystery about when and where to find them. For F1 in America, you generally have to get up with the chickens… and tune in to SpeedTV… except when it’s on FOX… and you have to remember to do it once every two weeks… except when it’s three weeks… except when it’s one week… except when it’s a month. The lack of viewer oriented scheduling is completely insane. If you were trying to design a worse schedule for encouraging addiction, you couldn’t do it.

    2. Exactly what are you expecting them to watch? Brief camera stints showing one car following another around… on an unidentified piece of track, with no cues as to where the action is? Oh, that’s right, after you watch for a few years, you do learn to recognize some of the turns. I guess the kids aren’t studious enough. And who are you watching? Oh that’s right, you need to study the team paint jobs, and then memorize who has the red T-bar and who has the yellow one. Is that a Red Bull… no, you’ve forgotten about nose color you dimwit! Well, let’s say the youngster has decided to watch anyway. Exactly what is he looking to see happen? Oh, that’s right, there are a few passes to watch… which you can see in replay when the broadcast comes back from the commercial that was airing when the pass actually happened.

    Face it folks, unless you’re already addicted to F1… and therefore have memorized the features of each track… and have learned to ID which car is whose despite F1’s apparent wish to keep that information secret… and have become acclimated to appreciate the finer points of it’s not-very-prevalent racing action, well, it can be a bit on the boring side.

    To tell you the truth, I think the main reason I’m an addict is because I learned to be one *before* I was able to see it on TV. Reading about it from Henry Manney is what got me… and there’s no getting him back. If I knew nothing about it at all, and was suddenly introduced to it now via TV, I’m not sure whether I’d watch it or not… especially given how hard it is to access.

    As for the earlier suggestions that F1 could invest in wise ways to make it more accessible to younger people… well, that’s certainly true. The problem is that F1 management is not motivated to invest for future health, it’s motivated to extract whatever wealth it can take out in the near term. Empires in decline, etc.

    1. HM III, nice tribute to see.. The difference-maker for me too.

      BE et al would trade a Silverstone for a tape-delayed race on the moon if it meant more $.

      1. It would be nice to see others learn something from HM III.

        Whatever he was and wasn’t, what he provided was never boring, never “just the obvious facts”…

  74. I’m not sure I entirely agree with your points, but they’re definitely good ones nonetheless – in particular the scheduling, I hadn’t really thought about that.

    1. I asked my bride of many years about this whole issue… she’s not the least bit sports-minded (I’m a Baltimore Orioles fan, and I cannot get her to watch a ballgame!)… nor is she at all mechanically- or car-minded in the least (she treats the accelerator pedal like an on/off switch). Yet she can’t wait for F1 Q’ing and the race… even if I’m out of town, she will watch them without fail.

      And she *does* notice small but important things… she has pointed out things to me that I missed… so it’s not like she doesn’t get it… she does. So, I asked her what about it grabs her…

      She paused for a long bit before answering… and she got all the bits out of the way about how I provided a good intro and explanation of what’s what, yada yada… and then she paused again… and said she thinks it’s 2 things:

      1. She has impressions about many of the drivers, and has her favorites (several) and those she dislikes (just a couple)… as well as those who she doesn’t give a flip about (several) So, there is the soap-opera aspect tied to who does well and who does not… which is in turn tied to the perceived personality of the drivers… and the teams (she’s in love with Christian Horner).

      2. She said what’s different about F1 compared to (her limited understanding of other) sports is… (she stopped to find the right word)… the intricacy. It’s the intricacy that she finds special… the cars, the pits stops, the strategy, the finer points of who does what when. For example, after Kimi made a pass but then lost it on a DRS straight, she was absolutely enamored of Kimi’s subsequent move when he delayed his pass until after the detection zone, thus giving him both the pass and the DRS advantage for the subsequent straight… she thought that was absolutely brilliant… it actually thrilled her to see that cleverness at work.

      Thinking about what she said, I think she’s got it right for me too. Those are the 2 things that matter. Take them away, and F1 is essentially nothing. Which in turn leads to 2 conclusions:

      1. The driver aspect is what F1 is being stupid about with the podium so-called interviews. What they have done is removed what tiny window we had into the drivers’ experience of the race. While the previous format was brief and superficial, at least it was something. Now, even that’s gone. And what is F1 doing about it? Watching short-term ratings and ignoring the important part, that’s what. If they had the least bit of sense, they would make sure that everydamnbody had easy access to the more substantive press conferences, as they will provide a bigger dose of driver-flavor. Do they do that? No, they do not.

      2. Re: the intricacies… this is where SpeedTV does a very good job IMO with Hobbs and Matchett. While Will Buxton sometimes gets it wrong, he also sometimes gets it right in a way the others missed, and his mixed track record encourages thinking about what he says. Though the three of them somehow manage to ignore some important bits, they do a very good job of pointing out most of them, and in ways that everyone can appreciate… if the viewer is motivated to appreciate it.

      Given this, F1’s problem is getting the potential fan to pay attention *enough* to (a) get to know the drivers persona’s enough to form an impression, and (b) get passed the cars-in-a-train flaws enough to notice the intricacies. F1 completely ignores the former, does nothing about the latter, and farms out responsibility for intricacy-explaining to others. Taken together, that’s a poor job of minding the store…

      1. Not sure what our esteemed host thinks of Steve Matchett but I was impressed with his books and, when I was once “forced” to download Speed TV coverage of a race, was equally impressed with some of his insights from the commentary box.

        I’d love to see more mechanics and engineers on the punditry side, they get (and can therefore share) a totally different perspective on the races and on F1 as a whole industry.

  75. If you look at a lot of hobby interests, the ‘age factor’ is pretty obvious to see.

    Our small forum in the preservation movement has an average age that would make you wince, and youngsters are not coming into the hobby. Look at any steam rally, the guys with the machinery are ancient (including me!) but the kids are not wanting to jump up and drive a traction engine, it’s not ‘cool’.

    Take that across to things like F1 and you’ll probably find the same thing, the bulk of the regular fans will be those who remember ‘the good old days’ of F1 and have seen many of the F1 ‘legends’ on-screen in their day. They also possibly have the financial means to go and watch a race live if they so desired.

    My sons are mid to late 40’s now and have never shown the slightest interest in F1 or any other form of the sport.

    As for the ‘junior’ age group, it’s difficult to know how they are going to generate any interest when ‘Team Kit’ is so dammed expensive, where the UK national broadcaster cannot be bothered to put up a full season, and where the folks running the F1 system couldn’t care less about the fans. That last is one of the main reasons that kids aren’t going to join the fan base.

  76. As for shortning the race, i dont think its a good idea, montezemolo is hitting the wrong button. Not all younger F1 fans can afford to go to the races because it is hidiously expensive for them. You think that people travelling to see an F1 race that is shortened to one hour, i dont think so, they will feel short changed as we all do at the moment. Some people wont even bother with all that effort to attend….Maybe cut the price by a third and you might be on to something….

  77. LDM is the kind of man who rarely says what he means. Obviously, the shorter race remark was sarcastically deigned to confuse the cost-cutting discussions, while highlighting the on-going Ferrari agenda of a third car and more testing.

      1. That young people are not watching F1 races is definitely a challenge that as you say not everyone in F1 is focused upon, yet shortening races is about cutting costs. Perhaps, it was lost in translation yet the two separate points do not seem to have much to do with the other, especially at Monza, easily the shortest race of the year (in terms of time) and, though not in attendance this year, from my past experience seemingly always packed with youngsters.

  78. In my experience, based on nothing more scientific than observing the number of people wearing McLaren and Ferrari apparel, F1 is more popular with young people than it was 10 or 15 years ago when I was a ‘young person’ (when at school, I knew literally one other person who watched F1) but I’d not dare argue with Luca (or Joe) as they know more about it than I. But here’s a conundrum or two: movies are roughly as long as they always have been, yet appear to be popular with young people; football matches are as long as they always have been yet apparently remain popular with young people. So if we assume Luca is right, perhaps the key isn’t shorter races, but giving young people the opportunity to engage with the sport in the way they want to – i.e. relaxing the self-defeating restrictions Bernie and FOM place on social media and youtube coverage of the sport. The problem isn’t that the races are too long, the problem is that ‘young people’ expect to be able to download their movie/TV shows/F1 races and watch them as and when they feel like it as opposed to when Bernie says they have to. That’s why, for me, BBC’s iplayer is such a boon – I can watch F1 when it suits me and when it won’t drive my other half mental. Maybe I’m not so old after all…?!?

  79. “I want someone who can describe Monza in all of its glory because I have tried many times and I am never really satisfied”

    Joe its a conundrum isn’t it. I think for guys who follow and know F1, I will put it this way based on my experience. If you go to Spa, see the legandary Eau Rouge, blanchimont, pouhon and the elevation changes you may think you’ve achieved F1 nirvana. Sadly for me, I went to Spa after Monza and it came a distant second to Monza.

    Walking through Parco di Monza and hearing the cars go through the Parabolica and then the main straight is just magic.

      1. Starve? No worries, I could stand to lose a few pounds. Honestly, would just love for you to take a peak at some of my F1 poems from time to time. Keep me in mind if ever you would like one written.
        Cheers Joe

  80. I found that watching WSB Nitro Nori et al on speed , record on DVR , watch when I want to .Special!!!! at MONZA!!! .Contrast with F1 same weekend pretty ho hum.Only three engine supply, F1. WSB= 2 ITALIAN ,1 GERMAN ,4 NIPPON! Plus engine configuration,V4,VTWIN, inline4 ??? dunno if yoof are watching??? Loved F1 when Chapman tried 88 chassis within chassis. Brabham fan car, Tyrrell six wheel!! Subaru/Lambo flat 12 ,Alfa et al .Typical knee jerk reaction USAC ban on copter turbine motor!! Keep your hand off my stack! I don`t pay for Speed cable coverage now as the only way things will improve is if the revenue streams start to diminish, and it looks like these postings of dissatisfaction are the first straws in the wind. One final thing please stop that stupid waste off fluid on podium ,looks so juvenile! when Gurney who no doubt copied it from some tennis players ,did it , it was fun . Now it looks contrived , please copy Cooper carefully pouring the precious liquid out into the trophy for the hardworking mechanics to enjoy!!!

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