Just spooling up before heading off to Spa and, as expected, there was not a lot going on over the summer break. Now everyone is talking about the new rules about F1 start systems and, inevitably, about the weather in the Ardennes, which seems to be good until Sunday, when it is likely to rain. The holiday weeks saw real stretches in search of stories, my favourite being a Finnish Grand Prix. The country has a population of 5.2 million, which is about half the number of people in Azerbaijan. It has no oil to boost the books and has been economically stagnant in recent years. Likelihood of a Grand Prix? Hm… Slightly less than zero percent chance. The other story that tickled my fancy was the “news” that Danica Patrick will not be moving to F1 (not that anyone sensible ever said she was) because she has just announced a new multi-year deal to stay in NASCAR with sponsorship from a Nevada company called Nature’s Bakery, which produces different flavoured fig bars for Vegans. Given that Danica is into this kind of stuff, she’s a good advocate for the products, even if the NASCAR audience is perhaps not the obvious target market. Having said that, GoDaddy was also a firm with little obvious appeal to NASCAR fans and she did a great job for them.
The driver market should start warming up at Spa, with just two weeks before the Italian GP, where Ferrari traditionally names its drivers. It is hard to imagine that the team will have re-employed Kimi Raikkonen at the same salary as previously, the new boss Sergio Marchionne famously being a pincher of pennies.