Notebook from Mexico City

NotebookThis notebook is being written from the American Airlines Admiral’s Club lounge in Mexico City. I am in here for the next nine hours because the flight home was cancelled, apparently because of huge rain storms in Dallas. F1 might have got wet in Austin a week ago, but it seems that the weather was even worse after we left with the paddock at COTA flooding…

The travelling is the underside of the glamorous F1 existence. It is a tough schedule, even when things go right, and inevitably there are times when things go wrong. A load of F1 people are in the same boat and we are all being sent in different directions, some to Miami, some to Charlotte, some to Chicago, others to Phoenix. None of these work for me, which means that I am sitting here and waiting for an Air France flight to Paris tonight. Felipe Nasr, en route to Brasilia, is asleep in the corner with a black cotton bag over his head (a bit weird to look at, but very effective is you want to keep out the light). John Booth of Manor is tapping away on a computer behind me. Alex Rossi’s dad is nearby and I’m with Rachel Brookes of the Sky F1 team, wondering if it is a good moment to start on the wine. It is very tempting. If this post becomes less coherent as it goes on, you will know why… Still, some of the folk here are on espresso martinis, so it could get pretty ugly. Vodka, Kahlúa, sugar syrup and an espresso is not a combination I have considered before, but maybe when I have finished this post, I’ll give it a try.

The Mexican GP was a great event, a real boost of positive energy at this point of the season when everyone is beginning to get weary. Five weeks ago we were in Singapore and we have since done races in Japan, Russia, Austin and Mexico, with travel backwards and forwards to home between. The enthusiasm and passion of the fans was really special. It was such a pleasure to go to a circuit and see tens of thousands of people who absolutely love Formula 1, and everything it stands for. It was a brilliant antidote to the mealy-mouthed politicking and back-stabbing in the F1 Paddock. It was telling that this was the best new venue we have had for years. We go to new places on a fairly regular basis, but there is rarely much excitement. People are curious, but they don’t really get what F1 is all about. There is no learning curve needed in Mexico. The fans know about the sport today, but they know also that their race track is something special, one of the great motor racing temples.

The only kind of place where I think we will see that again is in Argentina, but the good news is that it seems that an Argentine Grand Prix is not impossible. The Autódromo Juan y Oscar Gálvez was first used by Formula 1 in the early 1950s, thanks to the support of President Juan Perón and it remained in F1 until 1960, then reappeared from 1972 until 1982 and then was revived again in 1995 for four events. I went to these and they were real fun. Buenos Aires is a great town, although I am told that the race died out because there were so many bribes that had to be paid that it became impossible for the promoter to continue. Of course, these days, all brown envelopes are banned in F1, as those nice sharks at CVC Capital Partners want to be seen to be dressed in white robes that glow just a little.

It has to be said that in F1 circles the description above is one of the nicer things that anyone will say about the private equity firm. The fact that the F1 business is now rumoured to have up to $5 billion in debt and CVC wants $8.5 billion to hand over control gives one an idea of the levels of greed involved. I heard last weekend that even Bernie is now sick of their greed. Wow!

Anyway, the city of Buenos Aires wants an F1 race again and the Mayor Mauricio Macri has been talking to Bernie for a couple of years about a deal. Raising the money required has not been easy, but Macri is now a candidate in the presidential elections and it looks like he might get elected and if that happens then money will be available to revamp the autodromo. I hope that happens. Having said that, the TV viewing figures for the races that get beamed into Europe at prime time have not been good. I saw the German TV figures for the Mexican race and it was rather shocking. Because there is so much competition at that time of night in Europe, the RTL show ranked 10th in Germany, behind crime shows, talks shows and so on. The actual viewing figure was about a million below normal. Clearly, some more thought is required with scheduling.

The big media event in recent days has been the launch of the 24th James Bond movie Spectre, which has been breaking box office records around the world. Skyfall, the last Bond movie, made $1.1 billion at the box office around the world and Spectre is expected to do even better. Daniel Craig and other cast members were in Mexico over the weekend on the press tour for the movie and there were rumours that he turned up at the Autodromo, but I didn’t see him and have yet to have that confirmed. James Bond was much-discussed in Mexico, however, because of rumours that Force India is in the process of being taken over by the distilling firm Diageo. Diageo owns Smirnoff and Johnnie Walker and is the official whisky of F1. Smirnoff sponsors Force India and Johnnie Walker McLaren. The latter relationship is rumoured to be coming to an end and the word is that Diageo is going to put all of its money into Force India, but they don’t want to be associated with the team name, not surprising when one considers that they bought Vijay Mallya’s United Spirits Ltd company (USL) and that deal has been a complete pain ever since. Diageo allowed Mallya to stay on as chairman of USL but then they say they found some strange dealings in the company records and asked him to go. Vijay refused. However, Diageo also agreed to guarantee a loan made to Mallya’s company Watson (the parent on the F1 team). He never repaid the loan and so the bank involved – Standard Chartered – asked for the cash and so Diageo paid. This means that Mallya owes Diageo $130 million, which he is unlikely to be able to pay. Thus, it seems that Diageo might be looking to take shares in the F1 team instead, on the basis that it can advertise its products and sell the shares later. A sensible deal. Red Bull shows how ownership works for sponsors. Of course, Diageo would prefer not to have Johnnie Walker Racing and so is looking for an alternative name and it seems to have spotted that Aston Martin wants to be in F1 but cannot afford it. Aston Martin is associated with James Bond, so is Smirnoff vodka (shaken not stirred). Both brands get great publicity (and increased sales) from the link to Bond. So don’t be surprised to see Force India become Aston Martin F1 at some point in the future, with funding coming from Diageo. It is a win-win situation for all concerned, giving Mallya a dignified exit from the sport, as he cannot really afford to pay for it himself, and it helps Aston to sell more cars and Diageo to sell more drink.

If you stop and think about it, Sergio Perez and Nico Hulkenberg are more Bond villains than Bond, so perhaps we could see Jenson Button, the most Bond-like of the current F1 field, moving to Force India in 2017 from an Indian summer of his career…

There are changes going on elsewhere in F1 teams, the word being that Aabar Investments, a diversified investment company, owned by the the International Petroleum Investment Company, a sovereign wealth fund belonging to the government of Abu Dhabi, got rid of its shareholding in Scuderia Toro Rosso a while ago. There was a time when it looked like Aabar might take over the team, but that did not happen. However the team’s sponsors: the Spanish oil company CEPSA and the Canadian chemical firm Nova, are both Aabar-owned companies.It is not clear whether or not the shares in Toro Rosso remain with Red Bull, or whether they have been sold elsewhere.

There are question marks at the moment about engine supply for the two Red Bull teams in 2016. I hear that Red Bull will end up back with Renault, while Toro Rosso will switch to Ferrari. It is too late for any Honda deal and Bernie Ecclestone’s “client engine” is for 2017 and is not going to work because it will probably be vetoed by Ferrari. The FIA is supposed to be supporting the client engine, but it makes no sense at all, as this would undermine the FIA’s position because it wants to keep the current hybrids. Jean Todt’s support of the client engine is not at all red-blooded and it is fairly clear that he does not want them, even if he is snuggling up to Bernie Ecclestone on the matter.

The question of technology in F1 is rather confused at the moment. It makes no sense for the sport to give up on its brilliant ground-breaking hybrids and switch to vanilla V8s. If logic was being used then F1 would keep pushing to develop its current engines, while also banning wind tunnels and promoting more CFD development.

F1 technologies are useful to industry but they could be better. Having said that these things take time. However, Gordon Murray’s iStream technology, which is based on F1 experience, is beginning to make an impact in the car world with both TVR and Yamaha building sports cars using the Murray techniques, which create vehicles by bending, cutting and welding steel tubes and then bonding lightweight panels of honeycomb with composite skins. The system is cheaper, lighter, stronger, more ecological and simpler than traditional techniques, which means that the barriers to entry into the car business come down thanks to cost-effective manufacturing.

Right, that’s it for now. I have to go back into Mexico to find my luggage and then come back to the lounge for six more hours of waiting…

The remainder of the good stuff is reserved for my Joe Saward Business of Motorsport weekly newsletter, for which you can sign up if you really want to know the ins and outs of the F1 Paddock. Check it out here.

91 thoughts on “Notebook from Mexico City

    1. Kinda feel sorry for all the kids in the Ferrari young driver programme when Raikonnen’s there, earning muchos $$$ and doing a pants job. Vettel’s almost got double his championship score!

      1. Alonso raised the spectre (no pun intended) of a world champion throwing his weight around, to the detriment of the team.

        Regardless of how you or I think of Kimi, as an available world champion – Lewis and Jenson currently unavailable, acts a stabilising factor for both the team, and sponsors.

        “Kids in Ferarri young driver programme”, not being F1 champions, would not be considered viable replacements at this stage of their careers.

  1. I believe that Williams were also pushing a Bond connection at the GP. Could there be a clash here, both claiming to represent the “real” Bond, that might interfere with the rebranding of Force India?

    1. At least Williams can show off a Bond girl (Suzy Wolff). Perhaps a nice fire proof evening dress would help?
      Jokes aside, I was amazed by the seemingly packed grandstands at Mexico. A huge crowd, unlike some of the sandbox races. We need more of those!

    2. Unless Bond drives the Jaguar, which Williams helped develop, Willams would actually represent the Bad Guys! ( I have not yet watched the film so am not sure if Spectre is actually the name of the villains.)

    1. After re-entering Mexico and queueing for an hour and a quarter, I am now back air side and just have three hours waiting left

  2. So Red Bull want the Bernie Engine which will no doubt run to the Bernie Equivalency Formula. So they can continue to threaten to pull two teams and large chunks of junior driver funding if they don’t win as much as they think they’re entitled to. Nope can’t see any conflict of interest there at all…

    1. There will not be an equivalency formula in 2016, but maybe Red Bull can run on hot air. A lot of it is coming out of Red Bull sources at the moment

        1. The hot air seems to be coming from Christian Horner’s rear orifice that is short of a double diffuser………………….

      1. DM attacked all of the engine manufacturers today, even taking a swing at Honda. The man has no class. Is there a way for the team at MK to carry on Joe, with the baggage of this man and Marko removed? A buy-out the way Ross Brawn did it?

      2. > hot air

        On which subject…Mateschitz appears to have ‘categorically’ (yeah, I know…) ruled out using Renault engines, and also started dumping on the Honda as not being good enough for him (because that worked so well when they pulled that line on Ferrari a few weeks ago; memo to Dietrich, for pity’s sake, stop shitting all over engine suppliers until *after* you’ve got a contract with one of them, duh…)

        Joe,

        Do you still believe they’ll end up with Renault?

        Or is there a chance that all this posturing to persuade the powers to be to give them a Merc or Ferrari (or let them use a tweaked Indy car engine and exemption from a whole load of tech regs on fuel burn etc) will succeed?

        They’re saying they really want to stay and they’ve changed their mind about pulling out, but they still seem determined to sabotage any actual, viable solution in favour of threatening to scweem and scweem until they’re thick unless they get their own way.

        So presumably either a) there actually is still a real chance they are going to get their own way or b) they’re acting like obnoxious, spoiled brats. (Or c) – something I’ve missed?)

          1. Thank you, Joe.

            For the avoidance of doubt, my intention was simply to ask for an update, to see if anything that had happened since had let you to change your mind. There wasn’t anything else behind the question.

  3. Oh my…espresso martinis leave you shaken, not stirred. I’ve heard the hangover cures in Paris are world class. Maybe you can verify.

    Thanks for the glamorous F1 airport VIP lounge update, Joe. On TV the crowds of fans looked amazing. Race looked like it was was fun to be there. Brutal track offline, however.

    Will you have an update soon on the fate of Manor?

  4. I am not surprised that RTL’s view figures are poor. I watch the non-BBC live races on RTL because I won’t give money to Murdoch and their coverage is punctuated by frequent and over-long advertising breaks at crucial points in the race. We completely missed the Mercedes second stops in Mexiko (sic) and therefore one of the few talking points of the race.

    However the US GP coverage was even worse, with the many safety car periods (both virtual and real) being shown in full whilst the actual racing bits were invisible to the viewer due to the breaks.

    It’s really no way to promote the sport to casual viewers and I can imagine that only hard-core F1 idiots like me would bother to watch.

    1. Apparently the BBC/SKY combined was 2.8m and practice under well under 1m. Also a long term fan Patrick, it’s disappointing but unsurprising. I sometimes wonder why there’s so much money in the sport when so few fans and watching or attending.

        1. Joe, how do these three day figures count people with three day tickets? Would a single person still be 1 or 3 for three days of entries?

        2. Yes, apparently over 100,000 on race day alone, which is fantastic (I discount three day figures as it is often the same people counted twice or three times, for me race day figures count best). It remains to be seen if it repeats next year, I hope so. Silverstone is a sell-out every year, rain or shine…. But you know Joe this isn’t always the case, far from it, and Germany and France don’t even have a race anymore. The worrying trend of falling TV figures continues and let’s face it that’s what counts, particularly with BE and CVC.

    2. RTL didn’t show qualifying live from Mexico even though they could have. They don’t want to scare away the viewers in saturday prime time with something most couldn’t give a damn about.

    3. Everyone was annoyed by NBC’s commercial breaks (the number, the length and the timing). At least when they’re on NBC Sports the commercials aren’t as long. When I was in Italy, my hotel room had a 24 hours per day, commercial free F1 channel. It blew my mind. Meanwhile, NBC, whom everyone said would improve coverage, has very few extra coverage and does themselves no favors with all their switching between CNBC, NBC Sports and NBC between practice, quali and racing. At least the NBC Sports Extra channel has all the races live and full replay + during the race you can switch between pitlane, onboard and main cameras.

      Any comment on the rumors of a feud between Lauda and Toto (I’m betting it’s internet rumor crap)? I also found it funny that Hamilton has been saying that MB is coddling Nico and tried to gift him the win. They can’t gift him a faster qualifying lap, Lewis. Talk about a sore loser. I can only imagine the tantrum LH would throw if he lost the championship.

        1. I don’t believe he thinks MB sabotaged him purposely, but I think he enjoys undermining Nico’s confidence by implying he only cause MB slowed him down to keep Nico happy. Based on these comments:

          When Hamilton was asked afterwards if he had been called in to help Rosberg, who had already made a second stop, he said: “I know the team has felt the need to be extra warm…” He trailed off.

          What did he mean? “I do know what I mean but I’m not going to say what I mean,” he added. “You should ask Toto [Wolff, Mercedes’ motorsport director] and Niki [Lauda, the non-executive chairman]. You should put those questions to them about how they feel about it. What they have to do behind the scenes to keep him happ

      1. I’m pretty sure Lewis said the team were being ‘warm’ to Nico – I think you’ll have to back up any statement suggesting he accused them of gifting the win to Nico.

      2. What I find myself doing nowadays here in the U S of A is to put on the Spanish channel UniMas. They show the race without commercials. Of course I don’t speak a word of Spanish but I doubt if I really miss anything, and 6 hours later GP+ gives the the story.

        1. TitusPullo: A great idea. I noticed that but had forgot completely. Great name BTW and love the character depiction on Rome

          AuraF1: It’s clear as day what he’s implying. Almost every outlet has come to the same conclusion. Not sure why he would go out of his way in a post race video to link his pit strategy with Nico being treated w/kid gloves.

  5. Joe,

    I hope your Mexico City lounge was more comfortable than the T1 lounge at Marseille Airport, where I was stuck for 5 hours on Friday, with no working air conditioning (it never seems to work at Marseille). After two very fraught days, I thought a nice snooze would be in order but the lady running the place, spent the next three hours stacking and rearranging the very crackly and rustly bags of crisps and biscuits, by which time all the screaming rug rats for other flights had arrived – grrrrr. I don’t envy your air travel schedule one bit.

    Wilson

  6. You know what Joe, until the last bit i believed You eventually got on that wine – such Inspirited piece – Brilliant! Jokes aside, good take on FI/AM, thanks for insight behind the scenes. As for Mexican GP – Excellent!. As for Argentina – would they not have to have a driver on the grid to really make it happen unless the pride plays the card?. As for other ”madF1” places, there could be Finland, Sweden, Latvia, Estonia going crazy – even ONE of them, all others will be there! . . . but money. Could CVC/BCE lower their rates to get these places in the radar . . . As it stands no one will even try. P.S. RedBull, let’s not take current situation, that’s the mess and more mess. But about 1-2 years ahead – can there be say Nissan interested if Renault ain’t putting spanner in the wheel? They seem to be interesting crowd, investing ridiculos amount of money in funny projects and are not too strange with hybrids either?

    1. Sweden wouldn’t be one of them. I moved from Belgium to Sweden. In Belgium you could have some decent talks about F1… in Sweden: only when Ericsson went to F1.

      First year he got in: it got mentioned in conversations when they heard I’m a F1 fan. Second year: most didn’t care about it. Never did they know how he was doing (let alone what team he was in). The only footage they saw was when there were snippets on the sport section of the news. Other sports are just bigger here.

      I’m not saying there is no public here, I just wouldn’t count it as a ‘Mad F1’ place. It doesn’t help that it has a small population that is spread out over a vast distance and consists of many many different nationalities which makes it less likely for them to get behind a Swedish race driver unless he’s champion material.

  7. Joe,
    I guess that the TV figures in Germany also relate to the fact that there is no popular German winning races ( I do not think that SV is as popular as MS was back in his day) as I understood that here in NL figures are rising with the coming of Max (Much like when his dad was racing)

    1. If FE were to run on GP track ( which they won’t ) you would see just how slow they are.

      At best ( very best ) it will be 10 years before the technology allows they be be real racing cars.

      1. If they ran at Mexico, they would all overheat on the straight. There is a reason the tracks are short and twisty…

    2. You’re asking Joe, a man who has committed a significant portion of his professional life to writing about F1, and presumably hopes to continue his success in this field for a few years yet, to say that he thinks a rival formula may soon replace it?

      Yup. Like that’s going to happen…

      1. If you think Formula E is going to take over the world, that is fine. I don’t understand the economics of the championship. Perhaps if electric cars take over the world the series will surpass F1, but when is that going to happen?

    3. The question you’re really asking is “can electric car technology improve faster than interest and budgets in Formula E decline?”

      Either FE will die within 5 years or presumably it’ll go on to become the long term pinnacle.

  8. Wait a sec, wait a sec! I thought that CVC got “zero profit” out of F1, as the teams got 63% of the profits…at least according to the great omnipotent, sole journalist who covers the business of F1! Jed gydk’feh….oh sorry I was choking on my beer after typing that last statement. Oh how wonderful it would be to see the backside of CVC and its leaching of our sport.

    Safe travels to you Joe.

  9. Joe, do you know (or have an inclination of) if the poor viewing figures are related to the race being shown on pay channels? I don’t know about elsewhere, but the delayed BBC coverage in the UK was shown very late, with both qualifying and the race finishing at midnight – I stayed up to watch, but I can’t imagine many more casual viewers did.

    1. Check the F1 broadcasting blog, They say a total of 885k from both Sky channels and 1.96m for the BBC highlights show. Ask Bernie and his figure will include all the 15 second clips shown in newscasts.
      I listened to the bbc 5 live commentary online (we missed JA this time) and watched the free leaderboard on Formula1.com Had it not been raining I would have bought a week’s Sky-sport pass on Nowtv. Unfortunately they do not do a 3 day pass I have no interest in football, rugby or golf whatsoever so the other 4 days is wasted on a week pass.

  10. F1 tracks need to be closer to the people, like this Mexico affair. Can you imagine the roaring crowds inside Yankee Stadium in Schenectady? But how many people want to live near a track? I don’t know how Bernie solves this problem, beyond more temporary layouts like Singapore.

  11. Would not be surprised to see the Renault rebadged as Nissan – then Renault complaining in 5 years that they got no exposure from Red Bull

  12. Joe, Thanks for this. Any chance of an in-depth piece on TV viewing figures for F1 around the world? I’d love to get a true snapshot of whether the sport is managing to maintain its appeal to viewers. I, for one, no longer feel I’m getting value from my Sky F1 subscription and will not be renewing next year. I can well understand how the F1 circus was captivated by the fans in Mexico, but this year’s television offerings have often been pretty thin gruel unless you’re a fan of endless discussions about tyres.

  13. Gordon Murray’s manufacturing system is brilliant for low/mid volume production as it uses no major tools. (eg Mega ton presses) Thus the cost of setting up a production line is low compared to traditional mass production methods. There was a BBC documentary on his new system a few years ago, it mentioned that he had been visited by several curious motor manufacturers. As tooling and jigs become ever more complex and expensive so the break even sales volume rises.

    Nissan at Washington now use a huge number of robots to assemble vehicles, but the cost has to be justified by sales volume.

    I would guess that Gordon’s methods may interest car makers in the 3000-10000 pa area. This would obviously suit certain sports car manufacturers, however they would first need re-designing to allow iStream methodology to be used.
    Good luck to TVR, though I find it sad to see the Blackpool factory (turn right at the swimming pool) idle and deserted, it featured once in a Top Gear episode.
    I wonder if there are as any defunct British sports car marques as there are F1 teams.

  14. I agree with the comment above that RTL provides poor F1 coverage; I live in Germany and, even as a hard-core fan, find the programme to be almost unwatchable. Simply too many ads and “split screen” (read: “postage stamp sized race and huge ad), and lethargic commentary. It’s a far cry from the offerings of Sky and the BBC. If they want to improve the audience, they ought to improve the show…

    Personally I enjoy the American (north and south) races: nothing better on a Sunday than a roast dinner (Schweinebraten here, of course) followed by a race and a few glasses of red! But then again I am a fan, and no doubt others like to watch reality TV at such times.

    Unfortunately the fickle Mr. Bond has switched to Belvedere vodka for his latest adventure. But I wouldn’t argue with Sean Connery’s Smirnoff in Dr. No.

    V. Mallya is looking more and more like a Bond villain with his odd hair-dos these days. Dr. No Money? [Insert your own joke here]

    1. Agree totally.. RTL and Sport1 are terrible.

      I’m on the UKs East coast so can pick up the German channels easily .. I normally watch the Beeb when they show the full coverage , and watch RTL and Sport1 for the race and FP1&2 when Beeb show highlights only ( while listening to BBC online for commentary).

      I have made an official complaint to the BBC about their web coverage … They missed the last few laps of the Singapore race when there coverage automatically stopped at the 2hr mark. (reminded me of ITVs French coverage all those years ago).

      But that was nothing as compared to Sport1s FP2 coverage. They showed 20mins of UK ITV4 darts at the beginning… left for Bundesliga coverage at 1Hr 15mins and had 3x 8 1/2 minute breaks inbetween.
      I presume that Sport1 pays for its F1 coverage … so i’m at a loss as to why they would be so cavalier with it.

    2. I have to agree with above on the RTL coverage. I am used to watching on SKYF1 and occasionally when live the BBC (or both) but by chance I found myself stuck abroad this weekend and ended up with no choice but RTL.

      Perhaps we are spoilt in the UK but I could not believe the length of the advert breaks on RTL. So long it became almost impossible to follow the race. If the coverage is always like that in Germany I can see why they losing their TV audience…..

    3. speckroellchen> I agree with the comment above that RTL provides poor F1 coverage; I live in Germany and, even as a hard-core fan, find the programme to be almost unwatchable. Simply too many ads and “split screen” (read: “postage stamp sized race and huge ad), and lethargic commentary.

      Sounds like it hasn’t changed much in the last fifteen years then. I’m in the UK and during most of the (hack-spit) ITV years I had access to a cable package that carried both Rai and RTL, which allowed me to channel-hop my way round ITV’s ads with impunity.

      Two things struck me about the RTL coverage: firstly, the ad-breaks THEY had (I could see them on a second monitor I had set up) were colossal, many many minutes on end; and secondly, the commentary was incredibly sparse (many long silences), and so laid-back it was positively horizontal. Lethargic is indeed the word. They even made Jonathan Palmer (BBC mid-90s alongside Murray Walker) sound excitable.

      RAI on the other hand had very short (~10 seconds), if frequent, ad-breaks, and a commentary that was every bit as excitable as you’d expect! 😀

  15. “Having said that the TV viewing figures for the races that get beamed into Europe at prime time have not been good. I saw the German TV figures for the Mexican race and it was rather shocking. Because there is so much competition at that time of night in Europe, the RTL show ranked 10th in Germany, behind crime shows, talks shows and so on. The actual viewing figure was about a million below normal. Clearly, some more thought is required with scheduling.”

    And yet the race was broadcast on the NBC network (instead of the NBCSN cable channel) in the U.S., in the prime Sunday afternoon timeslot (just like Austin), and the results were:

    Formula 1 racing from Mexico, the first edition of the race in 23 years, earned a 0.6 overnight rating on NBC Sunday afternoon — the lowest F1 overnight on NBC this season (four telecasts). The previous week’s race from the United States had a slightly better 0.7.

    1. The NBC broadcast was up against the NFL games. It also suffered because some people, like me, were expecting it to be on NBCSN and so didn’t record the race. I watched the re-air later at night on NBCSN.

    2. NBC had the race on the main network rather than NBCSN only because it was a Sunday afternoon in the fall, which is owned by the NFL.

    3. I found it interesting that NBC broadcast F1 from Mexico while NBCSN broadcast the NASCAR race from Martinsville. Either one would be decimated by the NFL, but I’d expect the NASCAR playoff to be the more popular option.

    4. I found it interesting that NBC decided to broadcast the Mexico F1 race and bump the NASCAR Martinsville race to NBCSN. Either would be decimated by the NFL, but I would have thought that the NASCAR playoff would have been the more popular option.

      1. NBC is working to build-up the NBCSN franchise and knew the NASCAR broadcast would draw more viewers than the usual F1 broadcast while hoping that having the Mexico race on NBC would potentially attract new viewers to F1—at least that’s the theory.

        The Mexico Grand Prix race had a 0.62 rating on NBC Sunday vs. 1.9 overnight rating on NBCSN for Sunday’s NASCAR broadcast (compared to ESPN that had 2.3 rating when they last broadcast from Martinsville.)

        For comparison: The NFL had 10.94 rating for the 1:00pm game on FOX.

        Looking back, the season’s ratings:

        0.26 rating CNBC 7:30 am Sunday British Grand Prix
        0.20 rating NBCSN 12:30 am Sunday Japanese Grand Prix
        0.32 rating NBCSN 6:30 am Sunday Russian Grand Prix
        0.36 rating NBCSN 7:30 am Sunday Italian Grand Prix
        0.37 rating NBCSN 7:30 am Sunday Singapore Grand Prix
        0.32 rating CNBC 7:30 am Sunday Hungarian Grand Prix
        0.43 rating NBCSN 7:30 am Sunday Belgian Grand Prix
        0.37 rating NBCSN 7:30 am Sunday Austria Grand Prix
        0.99 rating NBC 2:00 pm Sunday Grand Prix of Canada
        1.13 rating NBC 7:30 am Grand Prix of Monaco
        0.40 rating NBCSN 7:30 am Grand Prix of Spain
        0.48 rating NBCSN 10:30 am Bahrain Grand Prix
        0.19 rating NBCSN 1:30 am SUNDAY Chinese Grand Prix
        0.26 rating NBCSN 2:30 am Sunday Grand Prix of Malaysia
        0.17 rating NBCSN 12:30a Australia

        With the exception of Monaco and Montreal (which are May & June events with little competition i.e. no NFL ) and the coverage is broadcast on NBC not NBCSN, the ratings are unremarkable.

  16. Espresso Martinis, a large dose of sugar, alcohol and caffeine before X hours of flight. I now picture airplane loads of F1 associated Cornholios buzzing their way around the world. Best consumed in other circumstances I suspect! Hope you got back OK and thanks for the Notebook. A great read.

  17. Mr Saward what do think of the latest comments from Dietrich Mateschitz in Speedweek suggesting ‘we have cancelled the contract with Renault’ and that Honda is a non starter suggesting he critical of Horner’s attempts to even get a deal with the Japanese company when Mclaren have ‘exclusive’ rights to that engine? Judging by the his assertion that rivals are scared of supplying RBR that doesn’t sound like a man who would even be willing to a 2015 Ferrari engine even if it is the Austin onwards spec, what do you think Joe of the comments? It looks to me as though Horner will really have play his cards right to get Mateschitz to back down on his stance but it can be done.

  18. Joe, so Aston Martin is not the option of williams for secure his finances for the long term…do you know something about??

  19. You’re right, it was good to see and hear fans who ‘get’ F1, but unlike in 1970, how did the organizers get them to stay in the stands until AFTER the race?

    1. Maybe they accepted the brutish recommendation Peter Gethin made that weekend and posted machine-gun nests around about the circuit.

  20. On a *completely* different track… I was disappointed that our local county library system does not have “The Man Who Caught Crippen”. My wife’s book club attempted to read a book of the same story by another author and they overwhelmingly did not finish it! Hated it. As I hear their tale I suggested they try the tome penned by one JS. Sadly not readily available… perhaps we should put in a request of some sort.

  21. Judging from the TV I am impressed with the Mexican GP. Went there in 1987 – unfortunately there was no GA at the time so you couldn’t move around “freely”. I lost interest in going when it moved to the summer months.

    Goodness gracious they did it right. Imagine what they could do to the Glen?

    Buenos Aires, sounds cool. So long as they use the circuit that was in use in 1981.

    Or perhaps, why not go back to Detroit and help the city with it’s recovery? The town loves to party.

    Anyways, we (son) look forward to seeing a race next year: Montreal, Austin, or Mexico, Haven’t decided.

    Kind Regards,

  22. thank you joe , one of your most interedting posts ever in my view …read it through twice !!

    just one minor criticism , people who have never been to the country usually don’t realise that saying you went back to Mexico is local shorthand for going back to Mexico city

  23. On the matter of Spectre cast being at the Autodromo, while a SKY presenter said the cast were there, only Naomi Harris, the girl who plays Moneypenny, was visually identified on the Sky feed, laughing in a garage with the big headphones on.

    I can find no data that any castmember apart from her, were in attendance.

  24. Not sure if it’s useful intel Joe, probably not, but you’re so generous to us on your blog that I thought I’d pass this tidbit on.

    I was at small but packed marketing conference yesterday, and a member of Aston Martin’s customer relations team gave a short key note. He said they have a very new and forward thinking marketing strategy for the next few years, based around them replacing basically all their models (starting with the introduction of the DB11 next year). They are aiming to be a more active brand – more eyeballs seeing the Aston brand, more customer interaction, more social media, that sort of stuff.

    Didn’t get the impression they are spending a ton of money on this new strategy, but did get the feeling they would see a reasonably cheap opportunity like Force India as a good fit to get their name out there to as many people as possible (and quickly). Tried to find the guy afterwards to ask about FI, unfortunately didn’t spot him, but I certainly have a inkling now we’ll see Aston Martin on the grid next year.

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