Ferrari has named Benedetto Vigna as its Chief Executive Officer. He will join Ferrai on September 1, moving from a firm called STMicroelectronics, where he is currently President of its Analog, MEMS (Micro-electromechanical Systems) and Sensors Group.
It’s an odd move for a luxury car company brand but chairman John Elkann says that Vigna’s “deep understanding of the technologies driving much of the change in our industry” will be the right answer.
Vigna, 52 has been with ST since 1995. The firm deals with semiconductors, which Ferrari says is “rapidly transforming the automotive sector” and will “accelerate Ferrari’s ability to pioneer the application of next generation technologies”.
It will be interesting to see how the stock market reacts to the appointment.